Casted Debuts AMPLIFY Conference for the Forward-Thinking Content Marketer

Marketing technology leader hosts only event dedicated to Amplified Marketing method, forging connection through conversation

Casted, the first Amplified Marketing Platform and the only audio and video content solution made for B2B marketers, announces its inaugural Amplified Marketing Conference. AMPLIFY is the only event dedicated to Amplified Marketing, the next generation of enterprise marketing that focuses on putting expert interviews and conversations at the center of your content strategy, then amplifying those voices into your marketing and business strategies.

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With Amplified Marketing, rather than spending countless hours churning out stale blog posts in the name of “content velocity”, marketers can create engaging, insightful, and impactful content that drives authentic connections with their audience, completely transforming the way consumers interact with the brand.

“AMPLIFY is the event I wanted to attend in all my years as a marketer,” said Lindsay Tjepkema, CEO and co-founder of Casted. “Attendees will not only be introduced to a new way of thinking about B2B content, but also actionable guidance and relatable advice that they can take back to their roles and start implementing right away.”

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In its first year, AMPLIFY will equip marketers for the next chapter of B2B marketing through the introduction of Amplified Marketing, including: what it is, why they need it, and how to implement it as the catalyst for their marketing strategy. The 2021 event features speakers such as Alex George, GTM and global business marketing at PayPal; Stephen Hunton, VP, social discipline leader at IBM; and Hailey Wheeler, services marketing communications consultant at Caterpillar Oil & Gas and Marine. The event also includes additional on-demand sessions from leading B2B brands executing an Amplified Marketing strategy, including Salesforce, HubSpot, Gong, Drift, ZoomInfo, Terminus, and more. At AMPLIFY, B2B content marketers will gain valuable insight into how these companies are putting their audience above all else.

“Of the dozens of marketing events out there, AMPLIFY stands out because it’s taking content creation to the next level – showing marketers how to use engaging multimedia content as the foundation of their marketing strategy.” said Devin Reed, Head of Content Strategy for Gong. “This isn’t your typical event. I’m excited to be a part of it because attendees are going to leave with inspiration and tactical ideas for how to approach their content differently.”