Fluent Recognized as Mobile Gaming Leader in 2021 AppsFlyer Performance Index XIII

Company ranks as a top growth partner for mobile gaming apps across global markets

Fluent, Inc., a leading data-driven performance marketing company, was named to five lists in AppsFlyer’s Performance Index XIII, ranking highly across categories in the mobile gaming industry. In the social casino category, Fluent was recognized as a top ten media source for in-app purchases among iOS users in North America and global markets. Other notable accolades within the In-App Purchase Index include:

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• #6 power ranking in the social casino category on iOS (Global Index)
• #7 power ranking in the social casino category on iOS (North America Index)
• #13 power ranking in the casual gaming category on iOS (Global Index)
• #16 power ranking in the casual gaming category on Android (Global and North America Indices)

“We’re proud to be recognized among such a competitive list of leaders in the mobile space as we continue to deliver world-class growth solutions on a global scale,” said Matt Conlin, Chief Customer Officer and Co-Founder of Fluent. “Our broad range of expertise extends beyond an exclusive focus on in-app inventory – setting us apart from our industry peers and solidifying Fluent as a consistent fixture on the AppsFlyer Performance Index. Leveraging our proprietary mobile web inventory, we enable app marketers to diversify their user acquisition strategy and reach incremental audiences.”

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The latest edition of the AppsFlyer Performance Index analyzes data from the first half of 2021, ranking the top 623 media sources across the following indices: Retention, Growth, In-App Purchases, In-App Advertising, Remarketing, and SKAN – an industry-first SKAdNetwork ranking introduced this year. To account for major changes in the privacy landscape driven by Apple’s App Tracking Transparency (ATT) framework, all iOS performance rankings included in the index are based on users who have opted in to tracking.

“Fluent’s inclusion within the In-App Purchase Index exemplifies our ability to drive highly engaged users with strong lifetime value for our mobile gaming clients,” said Conlin. “Fully integrated with all major MMPs, we track down-funnel events beyond the initial install to help app marketers identify their highest-performing audience segments and create recurring revenue streams.”

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