CXera announces an integration with Slack that allows users to create an Experience microsite without leaving the popular collaboration platform and receive detailed analytics to understand each customer’s microsite behavior streamed within a Slack channel.

Marketing Technology News: CXera Releases CXera for Zoom on the Zoom App Marketplace

Slack enables reuse and collaboration across the organization. CXera extends this approach with partner and customer-facing microsites that serve as a presentation layer with features to improve the customer experience, every step of the way said Mark Tasseel, CTO of CXera.

From a Slack channel, users can create an Experience microsite via purpose-built templates designed for customer onboarding and renewals, new product launch events, problem resolutions, and other popular use cases that improve customer adoption and success. Within Slack, users can then see details on their customers’ behavior through a stream of activities that focus on customer adoption, retention, and ongoing success.

Research shows that soon, 80% of interactions between vendors and buyers will occur digitally, and delivering a world-class customer experience is no longer optional. As many organizations move from in-person meetings and emails to more collaborative approaches, they look to solutions such as Slack. From Slack, CXera delivers personalized customer-facing microsites with content, tools and microapps that enable the success of customers digitally at every step of their journey.

What’s the big deal? Personalized microsites provide a secure way to stay connected with customers, giving organizations the ability to:

  • Create microsites in a few clicks from purpose-built templates
  • Engage customers with welcome kits and checklists
  • Exchange files in a secure and trackable way
  • Understand statuses and be in sync across staff and customer teams
  • Capture and act on targeted feedback including Net Promoter Score (NPS)
  • Promote target campaigns like new product releases

“Slack is a search-first environment that enables reuse and collaboration across the organization. CXera extends this approach with customer-facing microsites that serve as a presentation layer with features to improve the customer experience,” said Mark Tasseel, CTO of CXera. “CXera for Slack is a great way to further enhance the value of the Slack digital-first ecosystem, even with external partners and customers on shared channels.”

Marketing Technology News: MarTech Interview with Ruoting Sun, Vice President, Product Marketing at Recharge Payments