Centric Announces Online Marketing Platform DigitalFlyer Has Adopted Centric Payments

Centric Swap (CNS) payments are now available through South Africa’s “fastest growing online marketing platform.”

Centric’s COO Tommy Butcher announced a new partnership with DigitalFlyer, an online marketing platform based in South Africa. Described as a “business directory on steroids,” DigitalFlyer makes it easy for customers to find services they are looking for, and for businesses to be found effortlessly.

DigitalFlyer calls itself the “business directory 3.0.” The platform allows customers to find and purchase products, services, and tickets to events. Users can also contact vendors directly through the platform, book appointments, and contact companies through social media channels like Twitter, WhatsApp, and Telegram.

DigitalFlyer offers a web-based version and an app available on both Google Play and Apple’s App Store. The company operates in South Africa and has plans to expand soon into other markets around the globe.

Marketing Technology News: MarTech Interview With Laura Bassett, Vice President, Product Marketing at NICE CXone

Dewald Rosema, CEO of DigitalFlyer, explained the value of the platform to small business owners.

“The typical plumber, for example, doesn’t have the time, technical skills, or budget to build, maintain, and host a custom website,” said Rosema. “We provide all of that, plus a back office for the business owner. We do it all for only R1,199, which is the equivalent of about 75 USD. Now businesses can choose to pay the subscription fee with Centric Swap,” he said.

The back office Rosema referenced allows business owners to track views, customer inquiries / messages, booked appointments, and reviews. Businesses can also post new products for sale, FAQs, links to social media, and more.

Marketing Technology News: Creating a Cookieless Future Today

DigitalFlyer now accepts Centric Swap (CNS) payments from businesses for their annual subscription fees. CNS payments are also available for opt-in by each of the 600+ and growing vendors on the platform.

“We were excited to first learn about Centric, and even more excited to partner with the Centric Foundation,” said Dewald. “Centric offers a global reach, and we believe that will serve us and our customers well as we expand here in South Africa and across the globe.”

Centric’s COO, Tommy Butcher, said, “On behalf of the Centric community, we offer a warm welcome to DigitalFlyer, along with all of their vendors and customers. We look forward to a long and beneficial partnership.”