B&G Foods Extends Numerator Relationship as Omnichannel Purchase Panel Provider

Visibility into Online & Offline Channels Provides Full Market View with Deep Consumer Understanding

Numerator, a data and tech company serving the market research space, will continue its partnership with B&G Foods for US omnichannel consumer data. B&G Foods boasts a diverse portfolio of over 50 brands, including household staple brands that span categories, such as Cream of Wheat, Crisco, Dash, Green Giant, Maple Grove Farms, and Ortega.

“The past several years have required us to be agile to respond to changes in buying behavior and adjust in real time,” said Jordan Greenberg, President of Spices & Flavor Solutions and EVP of B&G Foods. “The data and insights from Numerator have provided a deeper level of consumer understanding.”

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“B&G Foods continues to keep its finger on the pulse of consumer buying behavior, and we’re pleased to continue working with them for the third consecutive year,” said Lisa Gosselin, Chief Revenue Officer, Numerator.

With its omnichannel consumer-sourced data, Numerator provides brands visibility into online and in-store shopping behaviors with rich consumer profiles, enabling holistic understanding of modern consumers and how they interact with products across their portfolio.

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