How To Build an Audio Visual Set Up for Your Webinar

Make your webinar look and sound professional with the best audio visual webinar set up.

For your webinar to become a runaway success, it’s crucial to prepare ahead. It means putting in place a professional audio-visual setup for your webinar activities. There’s a whole host of options and tools at your disposal for webinar setups and choosing the best can be baffling.

This guide will cover how you can build a great audio-visual setup for fuss-free recordings and deliver your audience an interactive and engaging webinar experience. Let’s go.

What Are the Major Components of Audio-Visual Systems?

Kicking off with the basics – audio-visual systems create optimal performance by combining these elements:

  • Audio
  • Microphones
  • Speakers
  • Amplifiers
  • Lighting
  • Video
  • Displays and Projectors

All good audio-visual webinar setups must include a clean, high-quality video and audio feed, free from interruptions.

Marketing Technology News: MarTech Interview with Bogdan Carlescu, VP of Marketing at Creatopy

Webinar Content

Before you can even think about recording a webinar, it’s crucial to prepare your content. Identify the goals of your webinar, as this will help you to understand the impact you want to have and how you’ll measure the performance of your finished product. Your webinar might include content, such as images, graphics, presentation slides, and videos. Use this type of content to reinforce your message and keep your audience engaged.

Webinar content tip: to organize your content, consider using Process Bliss online process library. It is great for organizing your webinar guest speakers, their content, your content, and marketing plans for your webinar.

Webinar Connections

A fast and stable internet connection is pivotal for streaming high-quality video and audio. To help boost your connections, try connecting via Ethernet cable instead of your WiFi connection for increased stability. Another tip is to disconnect your other devices, such as your softphone, during your webinar presentations. It is because additional devices and apps can interfere with your connection quality and take up bandwidth.

Free to use image sourced from Pexels

Webinar Platform

You’ve got a wealth of choices when choosing your webinar platform. Your final choice will ultimately come down to budget, number of attendees, and the features you’ll need. Think about things like marketing your webinar, as the best webinar platform offers social media integrations to promote your webinar and sharing capabilities to expand your brand’s reach.

Common features for webinar platforms include:

  • Slide deck sharing for your audience to see your presentation.
  • Ability to add guests and co-hosts.
  • Support for external platforms, such as embeddable videos and social interaction.
  • Polls and surveys to boost webinar attendee engagement.
  • Ability to upload presentations and slides before the webinar.
  • CRM integrations.

In addition to these features, look out for admin tools to capture your audience’s email addresses, send automated reminders and replay sessions, and key statistics to enable you to assess your webinar’s performance. Use Lakehouse for Media & Entertainment tools to better understand your audience’s behavior during your webinar presentations and tailor your content accordingly for the best engagement.

If you are unsure which webinar platform to choose, select one with a proven track record of customer satisfaction and reliability.

Webinar platform tip: Many webinar platforms offer free trials, so you can test out if their features will work for your purposes. Ensure your chosen platform has an SSL-secured connection for security purposes.

Free to use image sourced from Pexels

Building Your Audio-Visual Webinar Set Up: Visual

Screens

The first thing to think about is screens. An ideal webinar setup includes two screens – one for your presentation, and one for your controls. Using one screen solely for presenting your webinar ensures you don’t have to flick from one screen to another and makes for a much smoother webinar experience for your audience.

Resolution tip: Set your screens to a 1920x1080px resolution to save on bandwidth and processing power.

Computer

Your computer screen should support 16:9 resolution, as this is the most widely used and will enable your webinar to upload onto popular video streaming platforms. You can use the same computer you usually work with for a work-task like attending a hybrid meeting.

Computer tip: Consider a separate and quality graphics card with at least 4GB of RAM to allow smooth screen sharing and video streaming capabilities.

External webcam

Consider investing in an external webcam instead of your laptop’s built-in webcam. It is easier to position an external webcam where you want it. Often built-in webcams are not of excellent quality. With an external webcam, you can zoom, pan, and autofocus. If you decide to start with your computer’s webcam, you can use a box or some books to lift the computer closer to your face for a more flattering angle.

Webcam tip: Shoot for a webcam with an aspect ratio of 1920×1080 or higher for better video quality and ensure your chosen webcam is compatible with your browser and operating system.

Lighting

Opt for lighting that lights your face as evenly as possible. If you can, situate yourself with one light source in front of you and one to the right of you. Natural light is good. However, remember that this light source will change throughout the day, so you may need to use artificial lights for consistency. Avoid backlighting at all costs.

Lighting tip: Check out small LED light panels to keep distractions minimal during your webinar presentations.

Free to use image sourced from Pexels

Background

Your background options are to use a green screen or backdrop stand. Consider the tone and topic of your webinar to decide on the most appropriate background. There are plenty of free webinar background tools online to choose from and interactive video walls to experiment with.

Background tip: Ensure you are recording from a noise-free, low echo room, and close all doors and windows to minimize echo. Preferably choose a carpeted room with soft furnishings and curtains to absorb any background sound.

Marketing Technology News: How and Why Marketers Must Understand The Story Behind Consumer Data To Guide Strategic Business…

Building Your Audio-Visual Webinar Set Up: Audio

The audio is one of the most integral elements of your webinar. If your sound quality is subpar, your audience will not be in a hurry to tune into your next episode.

Microphone

There are two main types of microphones – dynamic and condenser. Dynamic mics are typically loud and typically used in a live setting to amplify sound and cover background noise. They are usually cheaper and more durable than condenser microphones but are not very sensitive to softer sounds.

Condenser mics capture finer sounds and are ideal for studio settings, as they are more sensitive to background noise. If you choose a condenser mic, you will need an external power source.

External, wired microphones are best at capturing the clearest audio. A solid approach to microphones is to arrange them from above and point them towards your mouth. If you are not ready to commit to the expense of this type of microphone, you can use AirPods or Bluetooth headphones. Choose a microphone with a mute switch and audio controls to give you more control over your audio.

To minimize audio interference, remove any devices from your webinar setup area and ensure your microphone cable is not crossing over other cables. Doing this eliminates potential humming or buzzing in the audio signal.

Microphone tip: Practice makes perfect. Before your webinar, ensure you run plenty of test runs with all of your equipment, but especially your microphone, to check how you sound.

Free to use image sourced from Pexels

Headset

Headsets exist to block surrounding noise, and they’re great for webinars as they work to minimize feedback audio sounds. Seek a headset option with rich sound and a balanced sound profile, as well as how comfortable it is for long recording sessions.

Webinar Editing Tools

In the post-production stage, you’ll want to edit your webinar to iron out any wrinkles like coughing fits or one too many ‘hmmms’. One use of webinar editing tools is to create your webinar invites and registration page with all the information your audience needs to sign up. You can also use webinar editing tools to create snippets for repurposing your content across different marketing channels.

General Audio-Visual Webinar Tips

Now we’ve covered the visual and audio requirements, let’s check out some general housekeeping tips to ensure your webinar goes as smoothly as possible:

  • Reduce as many connected devices as possible – these include smart TVs, tablets, and phones.
  • Pause any data transfers such as Netflix, downloads or uploads, and other video streaming services.
  • Sign out of all programs you don’t need currently that use the internet.
  • Turn off data syncing for photo transfers and services like Google Drive and Dropbox.

Audio-Visual Webinar Set Up Recap

The key to a successful webinar is all in the prep work. Taking the time to test all your equipment and your script will pay dividends and avoid any nasty surprises when it is time to go live. To recap, for the best audio-visual setup, here is what you need:

  • A microphone for quality audio sound that integrates with your computer, smartphone, or tablet.
  • A webinar platform to host and boost your webinar marketing.
  • An external webcam to show your face to your attendees and boost engagement.
  • A slide deck presentation tool.
  • A video editing tool to edit your pre-recorded webinar.

Best of luck!

 

Brought to you by
For Sales, write to: contact@martechseries.com
Copyright © 2024 MarTech Series. All Rights Reserved.Privacy Policy
To repurpose or use any of the content or material on this and our sister sites, explicit written permission needs to be sought.