RainFocus Named a Leader in B2B Event Management Technology by Independent Research Firm

Recognized as a Leader among the top vendors in the influential report, “RainFocus’ strength is delivering personalized experiences at scale…”

RainFocus, provider of the next-generation event marketing platform, announced that it has been named a Leader in The Forrester Wave™: B2B Event Management Technology, Q1 2023 report. The report states, “Reference customers praise the integrated nature of the solution and RainFocus’ ability to listen and adapt.”

Forrester, one of the world’s most influential independent research and advisory firms, helps business and technology leaders accelerate growth. The report identified and evaluated 14 of the most significant B2B event management technology providers.

According to the report, “[RainFocus’] strong vision is backed up by a commitment to R&D, rather than M&A, as a route to building out its offering.” Additionally, the Forrester report notes that “Having a single global attendee profile enables RainFocus to help clients deliver uniquely personalized attendee experiences.”

The Forrester report evaluated each platform on its current offering, market presence, and strategy to help determine each solution’s ranking. The Forrester report notes that “[RainFocus’] capabilities for event data capture, deep CRM system/MAP integrations, and event environmental impact tracking also stand out from the competition.” RainFocus received the highest possible score in the data management criterion.

“We strive to deliver the best-in-class event marketing platform for our clients and the optimal experiences for their customers,” said JR Sherman, CEO of RainFocus. “We’re thrilled to be recognized as a Leader in B2B event management technology providers, especially given the tremendous change and evolution this industry has experienced over the past few years. We believe our ranking as a Leader ranking supports RainFocus’ mission to simplify and optimize our clients’ event channel, and unify the customer journey.”

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RainFocus received the highest possible scores in the following criteria:

• Event program management
• Event registration and management
• Event marketing
• Speaker management
• Exhibitor and sponsor management
• Environmental sustainability
• Event engagement
• Mobile accessibility
• Breakouts and collaboration
• Data capture and analytics
• Lead management
• Integrations
• Event consultancy and design
• And five more

According to the Forrester report, “RainFocus is a great fit for enterprises with significant event budget where large-scale, complex events are a core component of their event strategy.”

“Delivering personalization at scale enables stronger engagement, accelerated buying journeys, and increased sales,” Sherman noted. “Our platform integrates seamlessly with the entire martech and CRM stack, putting zero-party and first-party data at the forefront. We continue to innovate and invest heavily in our platform and our integrations to meet client expectations and set industry trends.”

In addition, RainFocus’ recently unveiled data integration solutions with Adobe allow clients looking to achieve their events and marketing goals to map RainFocus data into Adobe Experience Platform (AEP). Through the AEP, customers can manage and configure their instrumentation of RainFocus’ digital workflow touchpoints for analytics. The data collected and aggregated from these solutions can be used to visualize attendee journeys and power more personalized experiences.

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