Stirista Acquires Strategic Lifecycle Marketing Provider Customer Portfolios

Latest Purchase Adds Retention Marketing Data and Solutions to Stirista’s Customer Acquisition Insights for Comprehensive Suite of Offerings

Building on explosive organic growth, Stirista, a data-driven marketing company, today announced its acquisition of Customer Portfolios, a Boston-based strategic lifecycle marketing provider. The acquisition will enable Stirista to enhance its customer acquisition marketing solutions by incorporating Customer Portfolios’ well-established strategic lifecycle marketing insights focused on growth and retention.

“Customer Portfolios strategic lifecycle marketing expertise will enable us to enhance our suite of data-driven marketing solutions for our customers beginning with 1st party data and strategic insights through the execution of optimized omnichannel campaigns” – Stirista CEO Ajay Gupta

“We are thrilled to welcome the talented team at Customer Portfolios to the Stirista family,” said Ajay Gupta, CEO of Stirista. “Their expertise in strategic lifecycle marketing will enable us to enhance our suite of data-driven marketing solutions for our customers beginning with 1st party data and strategic insights through the execution of optimized omnichannel campaigns. The addition of Customer Portfolios’ technology and expertise will help accelerate Stirista’s strong growth trajectory.”

Customer Portfolios’s proprietary Lifecyle Marketing platform generates comprehensive customer profiles, which enables retailers to execute automated strategic lifecycle marketing initiatives across all channels. The platform’s primary focus is to encourage brand customers to move through their journey and become best customers while maximizing their future value. This data-driven approach is powered by a detailed understanding of customer segments, their future value, the next best product offer, discount, timing, and how much to invest by customer segment and marketing channel.

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“Joining forces with Stirista means our collective customers will experience the best of comprehensive data-driven marketing by one singular deeply experienced organization,” said Augie MacCurrach, CEO and Co-Founder of Customer Portfolios. “By combining Stirista’s customer acquisition capabilities with Customer Portfolios’ customer retention expertise, we will create a unique value proposition for our clients that will reveal high-value customers and drive business growth for brands.”

Customer Portfolios has a track record of delivering exceptional results to clients across a range of industries, including financial services, hospitality and major retailers including Lindt, Boden, Johnston and Murphy, Journeys, and Frye. The acquisition of Customer Portfolios marks another milestone for Stirista, which has experienced significant growth in recent years. With a strong focus on data quality and customer acquisition marketing, the company has built a reputation for providing innovative and effective data-driven marketing solutions to clients across a range of industries.

“Often consumer-facing brands miss the mark in their brand promise of permission-based marketing because they operate very tactically and siloed competing against other internal departments working a different channel,” said Nick Godfrey, Co-Founder and EVP Strategy, Customer Portfolios. “We’ve helped some of the world’s most well-known and prestigious brands solve the broken customer experience problem by looking at the complete view of their customers first. Our integration with Stirista will empower brands and their agency partners by providing the profile ‘full package’.

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