Triton Digital Partners With Audacia to Meet Rising Programmatic Audio Demand in Asia

Triton Digital, the global technology and services leader to the digital audio, podcast, and broadcast radio industries, today announced that it has entered into an agreement with Audacia, a global advertising marketplace using the power of audio to connect publishers, advertisers, and customers. Through this partnership, the Audacia ad network will have access to Triton Digital’s exchange of premium audio publishers across all audio formats in the Asia Pacific region.

Audacia will be leveraging Triton Digital’s Supply Side Platform (SSP), an audio-first SSP, built from the ground up for broadcasters, podcasters, and music streaming services. Integrated with the world’s leading DSPs, the SSP provides advanced publisher controls to manage access, regulate pricing, and establish ad quality settings in the Triton Audio Marketplace. In addition, both open and private marketplace deals with specific buyers, brands or sales houses can be configured. Audacia will be able to create custom, targeted packages of audio inventory and make them available to any connected DSP.

“The audio industry is continuing to grow and with it so does the challenge of reaching the right audiences,” said Kym Treasure, CEO and Founder of Audacia. “Audacia’s partnership with Triton Digital will connect advertisers with publishers intending to reach the same target audience, while expanding access and increasing adoption of programmatic advertising.”

Marketing Technology News: Shutterfly Names Sally Pofcher Chief Executive Officer

Triton Digital’s network of audio publishers recently opted into Audacia’s ad network packages for the monetization of international inventory.

“Triton Digital is thrilled to partner with Audacia, pairing Kym’s deep understanding of the audio industry with Triton’s audio inventory. The Asia Pacific region is expanding rapidly, as consumption of digital audio is up over 450% in the last 24 months offering a valuable medium for advertisers to target and reach engaged audiences,” said Stephanie Donovan, Global Head of Revenue at Triton Digital. “This union will help accelerate awareness of the benefits of programmatic audio advertising in APAC.”

Furthermore, advertisers in Audacia’s network will have access to Triton’s analytics platform for real-time reporting with easy-to-use dashboards to compare performance metrics.

Marketing Technology News: MarTech Interview with: Molly St. Louis, Head of Marketing at Dealtale, a Vianai Company