Hammerspace Appoints Betsy Doughty to Lead Partner Marketing

Betsy Doughty to play a vital role in expanding the global footprint of Hammerspace’s Data Orchestration System and making unstructured data a global resource that allows partners and customers to unlock its value, create new revenue streams and drive operational efficiency.

Hammerspace, the Data Orchestration company fueling the Next Data Cycle for enterprises, today announced the appointment of Betsy Doughty as Senior Director of Worldwide Partner Marketing. Doughty will be responsible for leading the partner marketing strategies to drive accelerated pipeline growth and continue to accelerate deployment of data orchestration systems across the decentralized Enterprise to help organizations power data analytics, collaboration, and artificial-intelligence-driven insights. Doughty will play a vital role in expanding the global footprint of Hammerspace’s Data Orchestration System and making unstructured data a global resource that allows partners and customers to unlock its value, create new revenue streams and drive operational efficiency.

Doughty brings more than 20 years of experience in technology marketing, consistently demonstrating her ability to drive growth through working with partners. She has been recognized as a multi-year winner of CRN’s Channel Chiefs and Women of the Channel recognition, earned multiple 5-Star Partner Program designations, and has co-chaired a number of industry alliances, councils and mentorship programs. Doughty serves on the Board of Directors for the YWCA Boulder County and is an active professional mentor in the CU Leeds School of Business Professional Mentoring Program.

“Hammerspace is enabling the next data cycle powered by the collaboration of file data between remote users and powering data analytics and AI applications.” – Aaron Cardenas, CEO & Co-founder, P1 Technologies”

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“Betsy’s deep expertise in partner marketing, passion for building strong collaborative relationships and commitment to partner success make her an excellent asset to our team,” said Molly Presley, Senior Vice President of Marketing at Hammerspace. “We believe that her strategic vision and proven success will be instrumental as we expand our partner ecosystem and drive customer success as we enter a new data cycle powered by data orchestration to artificial intelligence tools and a collaborative remote workforce.”

Hammerspace’s Data Orchestration System makes unstructured data a global resource, enabling teams to access, activate and monetize their data and organizations to dynamically orchestrate their data across multiple vendors and operators – all without interrupting user access or creating unnecessary data silos. Organizations have struggled for decades with the challenge of using file data outside the data center where it was created. This limitation constrains the speed of research, innovation and growth of data-driven businesses. Hammerspace’s solution unifies all data across storage silos into a single namespace, delivers intelligent and efficient data orchestration, and provides high-performance local data access to remote applications and users wherever they reside around the world.

“I am honored to join Hammerspace at such a pivotal time in its growth and expansion trajectory,” said Doughty. “Hammerspace’s commitment to leading-edge innovation is truly inspiring. I am thrilled to work alongside its talented team to strengthen our partner relationships, drive impactful marketing initiatives and help deliver unparalleled value to our customers.”

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