Nielsen And Tribune Broadcasting Sign Multi-Year Agreement For National And Local TV Measurement

Nielsen and Tribune Broadcasting, a division of Tribune Media Company, announced that they have reached a multi-year renewal agreement for Nielsen TV ratings across Tribune’s local television stations and markets, as well as national service for its digital subchannel network, Antenna TV.

The agreement provides Tribune Broadcasting with complete measurement of its video audiences across TV and digital and its purchasing behaviors. Tribune Broadcasting will license syndicated local TV measurement for its broadcast stations, national TV measurement for its digital subchannel networks and Scarborough for local, in-market consumer purchase behavior.

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“We are pleased to reaffirm our relationship with Tribune as a valued, long-term partner,” said Megan Clarken, President, Nielsen Watch. “Nielsen is bringing significant enhancements to local audience measurement across all content distribution platforms. We look forward to working with Tribune to maximize its revenue potential and demonstrate the value it offers to local and national advertising clients.”

“Continuing our relationship with Nielsen assures us access to important audience research, analytics and currency,” said Larry Wert, Tribune Media’s President for Broadcast Media. “Nielsen data is an integral part of our daily business, and Nielsen is a valued partner in helping us navigate the ever changing media landscape.”

Nielsen Holdings plc is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries.