CallRail, the lead engagement platform, and MNTN , a technology platform that brings performance marketing to Connected TV (CTV), announced a new integration that allows advertisers to attribute inbound calls and texts to the CTV ads that generated them.

Historically, tracking leads from TV has been notoriously difficult. MNTN Performance TV has changed that by providing visibility into metrics like incrementality, revenue and conversion data all tied directly back to campaigns. Now with CallRail, MNTN customers will have another layer of insights to attribute calls and texts back to their campaigns.

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“Seeing your brand on TV sparks action – phones ring, texts come in, and business moves,” said Richard Girges, Chief Technology Officer at MNTN. “This partnership with CallRail makes sure MNTN customers know exactly which TV ads are driving those conversations. It’s another way we’re helping more businesses turn attention into outcomes.”

Jonathan Madrigal, Digital Marketing Manager, Brand Reach Media (a mutual customer of CallRail and MNTN), added: “The CallRail integration with MNTN has been a game-changer for our team. Thanks to their partnership, we can now connect TV campaign performance data directly to inbound calls, giving us clear, measurable attribution. This level of insight helps us optimize faster, prove ROI with confidence and deliver even greater value for our clients.”

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Outcomes you can count on with MNTN and CallRail:

• Clear attribution: See what’s driving your real-world results (call and text conversions), with clear, campaign-level attribution built for Performance TV.
• Smarter optimization: Turn insights into action. View attribution data in real time to adjust campaigns based on what’s actually driving engagement.
• Time savings: Save time with a single, unified view of online and offline performance. Then filter by campaign, audience, network and more to dig into the details.

Exposure on CTV drives action – and for many businesses, that action comes through inbound calls and texts. The partnership and integration demonstrates CallRail and MNTN’s mutual commitment to meeting marketers where they – and their target audiences – are at.

“With nearly 60% of marketers planning to increase their CTV spending, it’s more important than ever to accurately track leads being driven by CTV ads,” said Mike Stocker, Vice President of Partnerships at CallRail. “We’re thrilled to be MNTN’s first call tracking partner, delivering the most accurate attribution of phone calls and messages. I’m also excited our full customer base will have access to this integration so they can market with confidence across this rapidly growing channel.”