CA Based Learning and Development Firm Goes All-In on Practice-Based Learning That Delivers Results

Adcom Designs, a Bay Area communications specialist with 45 years of experience, announced its AI-Enabled Communication Labs. The offering marks a significant shift from lecture-based training to hands-on, practice-centered learning that integrates AI throughout.

Research shows adults retain 75% of what they learn through practice, but only 5-10% through passive learning. Adults are also less likely to apply new skills when instruction isn’t relevant or problem-centered.

“We’ve seen AI shift from nice-to-have to essential in professional communication,” said Adcom CEO Natasha Terk. “Our Labs embed AI from day one—as a practical tool for presentations, better meetings, and clearer emails.”

The Labs range from two hours to two full days for groups of 10-20 participants. Each program is customized based on stakeholder and participant assessments, with Lab Facilitators serving as guides who create safe environments to test new behaviors.

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Adcom Lab participants from companies including a Fortune 10 software firm praised the immersive approach: “I used what I learned in my presentation later that week—the feedback was incredible. The practice-based approach made all the difference.”

Learning and development leaders can learn more about Adcom’s Communication Labs and how the learn-by-doing, job-relevant, AI-enhanced experience delivers both immediate and long-term results.