New enterprise operating model empowers businesses to scale work across people and AI agents with no limits
Creatio, an AI-native CRM and workflow platform where people and AI agents work together — with no limits on users, agents, workflows, or scale, today introduced Unlimited Enterprise, a new operating model built for the age of AI.
People and AI Agents Work Together — with No Limits
For decades, enterprise software has been developed around access. Work was done by people, systems were licensed per user, and growth scaled with headcount.
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That model no longer reflects how modern organizations operate. In the AI era, execution happens continuously across people and AI agents. Growth no longer scales through seats.
Unlimited Enterprise is designed for this shift. It removes the structural limitations of traditional enterprise software and enables organizations to scale execution freely across people, AI agents, workflows, and applications.
“Traditional enterprise software was built for a different time,” said Katherine Kostereva, CEO at Creatio. “In the age of AI, the question is not how many users or workflows a platform can support, but how much work an organization can execute. Unlimited Enterprise shifts the model from access to execution, so that organizations can use technology to accelerate their business with no limits.”
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The Five Pillars of Unlimited Enterprise
The Unlimited Enterprise model is powered by five core pillars that equip organizations for the AI era:
1. People and AI agents working together. Human-led and fully agentic workflows orchestrated on one platform
2. Best-in-class CRM and industry workflows. Best-in-class CRM and industry workflows with AI agents across sales, service, and marketing.
3. One platform with an AI-native engine and no-code designers. Organizations can combine AI coding agents with visual no-code tools to rapidly build, automate, and evolve workflows and applications — backed by enterprise-grade governance and observability.
4. Unlimited growth. Enterprises can scale freely across users, agents, workflows, and applications.
5. Genuine care. A focus on long-term customer success and strong business outcomes remains at the heart of Creatio’s culture and customer relationships.
