Highspot, the only agentic platform for go-to-market (GTM) performance, announced that their MCP Server is now available in the OpenAI ChatGPT App Store, giving sales teams access to Highspot content and intelligence directly within ChatGPT.

As organizations rapidly adopt AI, many are finding that general AI tools fall short without trusted business context. Highspot MCP Server connects ChatGPT to real deal activity, recommended content, and performance data — giving sellers tools and contextual guidance based on what works, so they can close deals faster without moving across systems.

Marketing Technology News: MarTech Interview with Theresa Pham, Head of Product @ Wayvia

What sellers can now do with Highspot and OpenAI

With Highspot MCP Server available in the OpenAI App Store, sales teams can:

• Get instant answers to complex sales questions in ChatGPT pulling from Highspot content, deal activity, buyer engagement signals, and meeting data
• Identify deal risk early and take action by accessing deal health, live signals, and next best steps to win deals faster
• Get recommended content and sales plays based on live opportunity context and buyer engagement insights
• Generate personalized pitches tailored to specific deals, buyers, and industries

Why this matters now

Sales teams are under pressure to execute faster as opportunities become more complex and buyers arrive with more information. While most AI tools can answer questions, they lack the trusted content, personalized context, and business insights needed to improve real sales outcomes. General AI is only as useful as the trusted context and domain-specific systems connected to it.

Highspot changes that by connecting ChatGPT directly to the GTM system where deal activity, buyer engagement, content, training, and execution signals already live — making AI more contextual, actionable, and effective for revenue teams.

With Highspot MCP Server, sellers can work more efficiently, reduce tool-switching, and move deals forward with greater clarity, consistency, and confidence.

From Highspot’s CEO

“AI is reshaping how sellers work, but its impact depends on trusted context,” said Robert Wahbe, CEO of Highspot. “By bringing Highspot into ChatGPT through our MCP Server, we’re connecting sellers to the content, deal intelligence, and performance insights that drive sales outcomes. It’s a key step in our vision for Highspot Everywhere — meeting reps where they are so they can move opportunities forward with greater speed and confidence.”