New product aims to bring SalesCloser’s conversational AI directly onto customer websites, combining text chat and live audio-visual conversation in a single agent, with a free-to-start, usage-based model designed to lower barriers to adoption

New product aims to further expand SalesCloser’s commercial user base by providing a new and frictionless way to experience its technology in a major bottleneck many potential customers experience

SalesCloser Technologies Ltd. (“SalesCloser” or the “Company”) (TSXV: SCAI) (FSE: MJ5), a pioneer in autonomous AI sales technology, today announced the launch of a new self-serve, multimodal AI website agent that businesses can deploy directly on their websites to engage, qualify, and assist visitors in real time. The product is now live and available to sign up for without a sales call or a credit card.

The new agent operates across two modes that effortlessly hand off to each other within a single conversation: text-based chat and live audio-visual conversation with a digital avatar, voice, and shared-screen capability. A visitor can begin with a simple chat question and move to a face-to-face audio-visual conversation, or start audio-visual and drop back to text, with conversation context preserved across the transition. The agent can present its own screen to walk a visitor through a product tour or documentation, and a visitor can share their screen or camera to receive hands-on help. The agent is designed to operate around the clock, across desktop and mobile, in more than 30 languages.

Unlike SalesCloser’s existing products, which are deployed through a sales-assisted process, the website agent is the Company’s first product built for self-serve adoption. Businesses can get started at no cost, with a monthly allotment of free usage credit, and pricing thereafter is usage-based, so customers pay in proportion to how actively the agent is engaged. Each deployment carries a “Powered by SalesCloser” attribution, which the Company intends to use as a channel for broader awareness across the websites on which the agent runs. The new product operates on the Company’s conversational AI platform and its owned model-serving infrastructure, which the Company has previously described as part of its strategy to manage the cost, latency, and scalability of its AI workloads.

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“Most websites lose the large majority of their visitors without those visitors completing a desired action, such as making a purchase or submitting a form,¹ and we believe a key reason is the lack of a scalable way to greet and engage everyone who views a website,” said Ali Tajskandar, Chief Executive Officer of SalesCloser. “We built this product to change that. It brings a real conversation – chat or face-to-face, the visitor’s choice – to every website, and we made it initially free to start so that any business, not only large enterprises, can put it to work. We believe lowering the barrier to entry for this new product is the right way to introduce more of the market to what our technology can do. The new product aims to further expand our commercial user base by providing a frictionless way to experience our technology in a manner that has the potential to address a major bottleneck for many companies.”

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The launch is intended to extend SalesCloser’s platform from products built primarily for sales teams toward AI agents that work directly on a business’s website, broadening the Company’s potential applicability from organizations with dedicated sales functions and budgets toward the substantially larger universe of businesses that operate a website. That universe sits within the conversational AI market, which, according to a report by Grand View Research, is projected to reach approximately US$41.39 billion in 2030, growing at a compound annual growth rate of approximately 23.7% from 2025 to 2030.² The Company believes the website agent is additive to, rather than a replacement for, its existing subscription business: its demonstration, discovery, and voice calling agents remain available through the existing sales-assisted process and are unchanged by this launch, while the self-serve product is designed to address businesses that want an AI agent on their website without an upfront commitment, and may in turn generate inbound interest for the Company’s more advanced, higher-volume offerings as users’ needs grow.

The Company intends for the website agent to support visitors across the full customer journey through a single deployment. Before a sale, the agent can greet visitors, ask qualifying questions, identify higher-intent prospects, capture lead information, and walk prospects through features and pricing using its screen-presentation capability. After a sale, it can assist with guided onboarding and configuration questions and handle common support inquiries, including by sharing its screen or accepting a customer’s screen share to help diagnose an issue.