VideoAmp, the media performance platform, announced an AI-powered reporting experience that lets media buyers and sellers interrogate VideoAmp’s census-level campaign measurement in plain English, with answers, visualizations, and summaries returned as ready-to-use outputs inside the report. The launch is the first phase of VideoAmp’s 2026 evolution toward a fully AI-powered media performance platform.

Designed for agency, brand, and publisher teams, the experience eliminates the manual workflow of exporting data, rebuilding charts, and translating dashboards, which has historically stood between measurement data and client-ready outputs. The first release covers advanced reach, frequency, and outcome measurement.

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Where many AI reporting tools sit as a conversation layer on top of the data, this experience is built into VideoAmp’s measurement itself. By design, the AI cannot fabricate answers, pull data from other advertisers, or interpret the measurement on its own terms. When data is insufficient or conclusions rest on partial data, that is relayed and any caveats are explicitly flagged. Outputs and deliverables are built from report summaries to provide ready-to-use visualizations, direct answers, or cuts of the data shaped to specific questions — all grounded in the same census-level measurement the industry already uses to plan, measure, and defend investment decisions.

“Every AI reporting tool in the market right now assumes the bottleneck is getting to the data. It isn’t. The bottleneck is whether the answer you get back is one you can put in front of a client,” said Tony Fagan, CEO of VideoAmp. “We’re not building on top of VideoAmp’s measurement, we’re building from inside it with a semantic layer. The AI has a structured understanding of every metric, dimension, and methodology in the report, not just access to the data. That’s what makes the output defensible, not the conversation layer.”

This release will be the first in a series of AI-driven experiences VideoAmp has planned for 2026, on a path toward a fully AI-powered end-to-end media performance platform. What follows is reimagined reporting across the full solution suite, natural-language task execution, and an MCP server that connects VideoAmp directly into the AI tools agency and publisher teams already use, all running on the same unified dataset and identity graph that underpins the platform today.

The launch will begin with a beta program including select clients who are integrating AI-powered reporting into active client workflows, with Omnicom Media as a first-adopter.