Yext, Inc. , the enterprise agentic marketing platform, announced that its full platform is now open for enterprise AI workflows – making verified brand data, Scout competitive intelligence, and agentic marketing execution capabilities accessible from virtually any AI tool, workflow, or interface they already use. Enterprise marketing teams can now surface competitive insights, close gaps faster, and measure whether they are winning or losing against local competitors in AI and traditional search.

“Everyone is rushing to build agents. Almost nobody is asking whether those agents know enough to be useful,” said Mike Walrath, CEO and Chair, Yext. “Agents without competitive intelligence don’t improve outcomes – they automate mediocrity. Yext closes that gap: continuous local intelligence, brand-verified facts, and the agentic execution layer to act on both. That infrastructure is now live for enterprise brands.”

The missing layers in agentic marketing

Enterprise marketing teams are moving quickly to build AI-powered marketing capabilities – agents, automation tools, and the workflows that connect them. But a critical gap is emerging: agents need competitive context, not just customer context. Internal systems tell agents who a brand’s customers are. They do not tell agents where the brand is losing, which competitors are gaining ground at the local level, or which actions will have the most impact on AI-driven recommendations.

Brands don’t lose nationally. They lose one market at a time. AI search makes recommendations in specific moments and specific markets. National performance masks local weaknesses. An agent that doesn’t know where a brand is losing will optimize the wrong things, in the wrong markets, against the wrong competitors.

Marketing Technology News: MarTech Interview with Theresa Pham, Head of Product @ Wayvia

Yext’s platform is built on three infrastructure layers that make trusted agentic execution possible:

• Scout is Yext’s brand visibility agent. It continuously scans for competitive market signals across AI and traditional search, giving a fleet of agents the live intelligence they need to know where a brand is winning, where it is losing, and what to prioritize.
• The Yext Knowledge Graph provides a verified source of brand truth: structured, machine-readable, and built to be understood by agents without translation or cleanup.
• Yext’s real-time distribution network connects directly to more than 200 listing publishers, review sites, and social platforms, so agents can act on intelligence immediately at scale.

For the first time, enterprise teams can choose how they engage with that infrastructure: through the Yext UI on desktop or mobile, via MCP, or directly through the API.

“Yext has built the most comprehensive local visibility intelligence dataset for multi-location brands: 10 billion signals analyzed, 150 visibility metrics per location, 20 local competitors tracked for every target business across four AI models, and coverage spanning 12 million business locations across 186 countries – with more than one million new locations added every month,” said Christian Ward, Chief Data Officer, Yext. “When an agent works from that foundation, it is not acting on assumptions. It is acting on the most current, complete picture of a brand’s competitive position available anywhere.”

Questions enterprise brands can now answer with any AI tool

Questions that previously required analyst teams days to produce are now answerable from any tool or workflow the marketing team already uses.

• Which cities represent the highest untapped market opportunity and where does our brand have thin or no coverage within a target radius?
• Which markets are we losing to the competition and what’s it going to take to win them back?
• Which of our markets are winning in AI search but losing on Google and where should paid search budgets shift?
• How are AI models describing our brand across markets and where is negative sentiment concentrated?
• Which listings publishers have the worst sync rates and where are data accuracy issues hurting our visibility?

A new Scout experience for teams working inside Yext

For enterprise teams that prefer a purpose-built environment, Yext is introducing a new Scout experience that brings the same intelligence and agentic execution directly into the Yext UI, accessible on desktop and mobile. New insights are available via Ask Scout, such as weakest markets, unranked locations, AI model comparisons, paid media prioritization, and more.