The new executive team includes Luis Romero as Chief Revenue Officer, Ying Miao as Chief Financial Officer, and Dave LiCalzi as Chief Operating Officer, rounding out CEO Amani Duncan’s leadership bench.

My Code, a leading media company and marketing agency for growth audiences the fastest-growing and most culturally influential consumer segments in the U.S. announced three additions to its executive leadership team under Chief Executive Officer Amani Duncan: Luis Romero brought on as Chief Revenue Officer, Ying Miao appointed Chief Financial Officer, and Dave LiCalzi promoted to Chief Operating Officer.

After taking over as CEO earlier this year, Duncan has formalized her leadership team to usher My Code’s next chapter, with each appointment strengthening a distinct part of the business: operations, revenue, and financial leadership. This move builds on My Code’s mission to marry cultural intelligence with creative media development to help brands better connect with growth audiences. Together, this new executive structure strengthens how My Code operates and positions them to deliver stronger business results for their clients and partners.

Marketing Technology News: MarTech Interview with Mark Listes, CEO @ Pendulum Intelligence

About My Code’s New Leaders:

• Luis Romero, Chief Revenue Officer, joins My Code with over twenty years of experience identifying growth opportunities for culture-devoted businesses, most recently as Executive Vice President of Sales at Canela Media and Senior Vice President of Sales for The Guardian. Romero brings new commercial expertise to the organization, and in his new role will lead My Code’s revenue strategy, expanding partnerships across the company’s publisher network to accelerate new business.
• Ying Miao, Chief Financial Officer, joins My Code with over 17 years of experience transforming businesses into high-performing growth engines, most recently as CFO of Converge, where she tackled some of the toughest challenges in performance marketing. This year, Influential Business Woman Awards named her Marketing Industry CFO of the Year. In her role, Miao will build the infrastructure to support My Code’s scaling operations and continued investment in its media, creative, and publisher offerings.
• Dave LiCalzi, Chief Operating Officer, was promoted from Senior Vice President of Product Marketing and Client Solutions, reinforcing the continuity of My Code’s existing team. LiCalzi brings over 25 years of industry experience, including senior leadership roles at The Arena Group, Paramount, and ESPN. In his new role, LiCalzi will oversee company-wide operations, aligning My Code’s teams and capabilities into a single, unified go-to-market engine that translates strategy into sales execution and client results.

Marketing Technology News: How MarTech Is Enabling Autonomous Brand Engagement Across Channels?

“Luis, Ying, and Dave are each exceptional at what they do, and our clients will feel that directly. Alongside the leaders and teams already doing this work every day, this trio gives us a single operating point of view on the business, which shortens the distance between what a brand needs from us and what we deliver,” said Chief Executive Officer Amani Duncan. “That matters, because growth audiences are where this market is going, and we lead there.”

My Code partners with some of the world’s leading brands, including Fortune 100 companies, to help them turn cultural relevance into real business growth. With this expanded leadership team in place, My Code is poised to build on that momentum and raise the bar for what culturally relevant marketing can deliver.