Co-innovated with SAP, the solution helps retailers align planning, inventory, and timing to improve promotion readiness and performance

Syntax, a leading global technology solutions provider driving enterprise transformation in the cloud, announced the launch of Syntax Promotion Lift, a retail solution designed to help retailers bring greater coordination and profitability to omnichannel promotions. Integrated with SAP Cloud ERP, the solution helps align planning and execution across channels and stores.

Developed through a co-innovation collaboration with SAP, the solution addresses a critical market need for promotion planning that is more closely connected to in-market execution. Syntax Promotion Lift brings together Syntax’s retail expertise with SAP Cloud ERP and industry solutions to help retailers run promotions with greater precision, reliability, and control.

“In today’s omnichannel promotions, even small disconnects between planning and execution can affect margin, customer experience, and campaign performance,” said Johann Grassi, Vice President of Consumer Industry and Chief Architect for Retail, Wholesale, and Fashion at Syntax. “Syntax Promotion Lift gives retailers the visibility and alignment they need to help keep promotions on track and deliver as expected. Through this co-innovation with SAP, we’re helping customers modernize these processes with a more connected, data-driven approach.”

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Modernizing Promotion Planning for Retail

Retailers face growing pressure to execute promotions consistently across an expanding mix of channels, from stores and ecommerce to marketplaces, loyalty apps, and mobile experiences. At the same time, demand volatility, supply chain disruption, and compressed timelines are making promotions harder to plan and deliver. What once took weeks now often needs to happen in days or hours, making promotion planning one of the most complex and time-sensitive functions in retail.

Syntax Promotion Lift helps address these challenges by enabling teams to plan and execute promotions with greater speed and coordination. With a shared view of historical, in-flight, and upcoming promotions, teams can respond more effectively to demand shifts, supply constraints, and in-market changes.

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Syntax Promotion Lift can provide:

• Reliable Execution: Connect promotion budgets and calendars to channel-level execution.
• Lift Forecasting: Estimate the right quantities by store and channel.
• Just-in-Time Inventory: Align stock delivery to promotion timing and demand.
• Omnichannel Visibility: Provide a shared view across channels and the supply chain.
• Planning Alignment: Track promotions over time by period, category, and campaign to identify overlaps and improve coordination.
• Post-Promotion Reporting: Measure actual lift, margins, and availability to refine future planning.

“As retailers navigate increasing omnichannel complexity, they need more integrated, intelligent ways to plan, execute, and measure promotions,” said Dr. Christoph Schroeder, Global Head of Retail & Wholesale Distribution at SAP. “Our collaboration with Syntax reflects a shared commitment to helping retailers better align inventory and promotional activity while improving execution through SAP Cloud ERP.”