SmartBug Media Adds Proven B2B Inbound Marketer Kristen Deyo as Marketing Strategist

SmartBug Media Adds Proven B2B Inbound Marketer Kristen Deyo as Marketing Strategist

Kristen Deyo Previously Served as Senior Digital Marketing Manager at Stantive Technologies Group

SmartBug Media — a leading intelligent inbound marketing agency that assists businesses in generating leads, increasing awareness, and building brand loyalty through inbound marketing, digital strategy, design, marketing automation, and public relations — announced the addition of Kristen Deyo as Marketing Strategist. In this role, Deyo will leverage her strong background in all facets of inbound methodology to help clients reach and exceed their business and marketing goals.

Deyo previously served as Senior Digital Marketing Manager at Stantive Technologies Group, where she was responsible for the development and management of global B2B and demand generation marketing programs, including strategic planning, budget management, execution, and ROI tracking. In her previous capacity, Deyo successfully yielded 40 percent of all new license revenue via vertical-based acquisition and demand generation activities in key distribution channels and strategic industry verticals. She also designed and built more than 100 content offerings, grew overall website traffic by 185 percent in two years, and decreased overall cost-per-lead by 35 percent.

Also Read: Inbound Marketing Agency SmartBug Media Adds SMB Growth Expert Kevin Coll as Marketing Strategist

“From the moment I became acquainted with SmartBug, two things immediately stood out: the agency’s amazing culture and the incredibly talented and passionate marketers who work there,” Deyo said. “I am excited to join such brilliant minds and start helping our clients reach and exceed their business and revenue goals.”

As Deyo joins the agency during a time of growth, she will have many opportunities to put her B2B marketing experience to work.

“We’re excited to have yet another superb marketer join our ranks,” said Amber Kemmis, VP of Client Services. “Kristen has achieved a history of success by implementing data-driven marketing strategies, and we know our clients will benefit from her expertise.”

Deyo studied social and political history at Queen’s University and earned a graduate degree in integrated marketing communications from St. Lawrence School of Business.

Recommended Read: Interview with Jen Spencer, VP, Sales and Marketing, SmartBug Media

Picture of PRNewswire

PRNewswire

PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.

You Might Also Like