Braze (Formerly Appboy) Urges Brands to Keep Shifting at Cannes Lions

Data Is the New Creative; Creatives Need to Shift or Be Shifted

Remember when creatives didn’t “do” data? You may have already seen this message about town at Cannes. With data quickly becoming king, Braze is urging marketers to think ahead of the curve and anticipate the future of marketing. There’s no better time for this shift than at 2018 Cannes Lions Festival of Creativity.

“Consumers are interacting with brands how they want when they want,” said Marissa Aydlett, SVP Marketing at Braze (formerly Appboy). “Brands need a way to respond and adapt as soon as the moment calls for it, but companies are running on old data, operating with siloed teams, and aren’t using technology as their canvas. Every second a brand hesitates, the value of data deteriorates.”

Also Read: Reason to be at Cannes Lions 2018: Creative Debates, Hot-Button Topics and Smart Points of View

Join the shift by picking up the Braze magazine at The Girls’ Lounge, offering insight from our top executives on the future of data, get your Rumble on with a boxing-inspired fitness class, and cool off with refreshing Frose Pops!

The future is here and now, shift happens. To be present with your customers, capturing, archiving, and predicting crucial customer data points is no longer a valuable add-on, it is a requirement, one that will be make or break for your company’s bottom line.

Who: Bill Magnuson, Co-Founder, CEO; Myles Kleeger, President & Chief Customer Officer; Marissa Aydlett, SVP Marketing
What: “Breaking Down Silos: What It Takes To Be a Successful Leader” (moderated by Marissa Aydlett), and “Unboxing the Magic: Personalized Experiences to Drive Loyalty”
Where: Multiple locations
When: Monday, June 18 – Friday, June 23

 

Braze (formerly Appboy) is a customer engagement platform that delivers messaging experiences across push, email, apps, and more. Braze is built specifically for today’s mobile-first world and tomorrow’s ambient computing future. Braze is set apart as the platform that allows for real-time and continuous data streaming, replacing decades-old databases that aren’t built for today’s on-demand, always-connected customer.

Recommended Read: P&G Advances Systemic Change for Gender Equality in Advertising at 2018 Cannes Lions Festival of Creativity