BrightTALK Adds HubSpot Capabilities to Boost Webinar Marketing

Sudipto Ghosh

November 1, 2018

BrightTALK Adds HubSpot Capabilities to Help Marketers Succeed with Their Webinar Campaigns

HubSpot continues to be the most preferred Inbound Marketing Automation platform among Martech customers. Reason: Phenomenal customer success, and continuous technology innovation with partners. In the latest announcement in Marketing Technology landscape, BrightTALK, the leading content and demand marketing platform used by 7 million professionals, announced that it has joined HubSpot as a Connect Partner with a certified integration.

New Integration Based on HubSpot’s Preferred Connect Partner Certification

HubSpot, a leading growth platform, works hand-in-hand with Connect Partners to help grow their business through co-marketing and business development campaigns to increase shared customers. Connect Partners are independent software vendors who have built an integration with HubSpot and passed certification.

At the time of this announcement, Paul Heald, CEO of BrightTALK said, “HubSpot is one of the most popular inbound marketing and sales automation platforms used by our community of thousands of marketers.”

Paul added, “The integration will help our clients gain far deeper insights into their webinar marketing leads and to design more targeted webinar series accordingly.”

The new BrightTALK integration allows HubSpot’s marketing automation capabilities to be used by marketers to capture information about how their webinars and online talks are being viewed and engaged with.

How Marketing Teams Benefit from the Integration?

Marketers on the BrightTALK platform who use HubSpot can track and choose among a rich set of more than 50 data points of viewer behavior. These insights provide a powerful foundation for nurturing, scoring, and ultimately converting viewers to new customers.

“We’re always looking to partner with companies and tools that make it even easier for our customers to achieve their growth goals,” said Brad Coffey, Chief Strategy Officer at HubSpot.

Brad added, BrightTALK’s offering does just that, and we’re excited to have them on board as a Connect Partner.”

HubSpot’s Connect Program is an ecosystem of valuable third-party integrations. Certified Partners comply with a set of requirements in addition to hitting set milestones for the number of installs and positive reviews from customers to receive the HubSpot stamp of approval.

Currently, BrightTALK brings professionals and businesses together to learn and grow. BrightTALK was founded in 2002 and has raised more than $30 million in venture capital. Clients include Symantec, JP Morgan, BNY Mellon, Microsoft, Cisco, and Amazon Web Services.