La Redoute Selected Socialbakers to Increase Purchase Intention From Campaign by 40% With an Audience-First Social Strategy

By MTS Staff Writer On Jan 23, 2019

Socialbakers’ Social Media Marketing Platform Helps Leading French Online Retailer Augment Customer Intention to Buy

Socialbakers, the leading AI-powered social media marketing platform, announced that La Redoute, the leading French online retailer, has increased meaningful interactions with their customers by more than 74% and decreased their cost-per-click by 23% by using the Socialbakers platform to optimize their social investment. Socialbakers has helped La Redoute significantly increase purchase intent by giving them insights to better understand their audiences and the content that resonates with them.

La Redoute has long been France’s leading online fashion and home furnishing brand. With 10 million unique visitors each month and 11 million registered shoppers in 26 countries, social media is a key tool for the brand when it comes to reaching and engaging their customers. Before Socialbakers, La Redoute was challenged with how to inspire their audience, increase purchase intention and create a brand story that connects with their customers. Now with Socialbakers, La Redoute can analyze their performance within the competitive context, manage content, publish across multiple profiles and finally measure and quantify results real time with customizable dashboards.

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“La Redoute is a great example of a brand that is driving real business impact from their social media campaigns,”said Yuval Ben-Itzhak, CEO, Socialbakers. “To deliver on a campaign promise, marketers should first learn about their audience, the content they engage with on social media and the brand affinity that they have. La Redoute smartly leverages an audience-first approach to deliver ROI on their marketing efforts. Socialbakers is delighted to partner with La Redoute to further enable them to reach and engage their customers with content that excites them and drives greater passion to purchase.”

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“Audience analytics plays a key role in helping us to shape our social media strategy,” said Anna Faure, Head of Social Media at La Redoute. “Socialbakers’ integrated approach to content intelligence has enabled us to create more engaging Instagram posts, backed by data insights, to grow our engagement, web traffic, ad costs, and, most importantly, sales. With this integrated approach we have been able drive greater intention to buy and grow the conversion rate from our campaign “Les Préférés” by 40%.”