Banner Before Header

At-Home Broadcasts Get a Hollywood Treatment with “ARFX Home Studio”

Pre-orders Open Today for the At-home ARFX Software, Made for #WFH Broadcasts and Live Streams by ARwall AR solutions provider ARwall has launched preorders for their latest augmented reality product, ARFX Home Studio, the work-from-home version of their proprietary virtual production tool ARFX. Catering to streamers and broadcasters alike, the studio will utilize at-home TV monitors or projectors to give creators a complete menu of photoreal virtual backdrops for shooting live and scripted content, no green screen…

Pixlee And TurnTo Launch First-Ever ‘Customer-Powered Commerce’ Partnership

'Customer-Powered Commerce' transforms how brands create content and build community through relevant, relatable, and diverse customer storytelling. Pixlee Inc, the leading user-generated content and influencer marketing platform, announced jointly with TurnTo, the top platform for customer-generated product content, a partnership to deliver Customer-Powered Commerce. PIXLEE AND TURNTO LAUNCH FIRST-EVER ‘CUSTOMER-POWERED COMMERCE’ PARTNERSHIP Now more than ever, brands struggle with…

Nielsen Launches Audience Planner Solution For Efficient Integration of First-Party Data

New Product Enables Marketers to Easily Link Their Data with Nielsen Data for Efficient Media Planning and Data-Driven Linear Campaigns Nielsen, a global measurement and data analytics company, launched Nielsen Audience Planner, an always-on solution that enables first-party audience segments to efficiently flow across systems to serve the various stages of the media planning and buying process. The new product offers marketers the opportunity to reach their most important consumers by performing blind-matches between…

Qualtrics Announces New Program that Raises the Industry Standard

New certification courses designed by XM experts will help business professionals with career advancement and provide innovative ways to take their experience management programs to the next level Qualtrics, the leader in customer experience and creator of the experience management (XM) category, announced a new XM certification program that will help business professionals build their experience management expertise and master the Qualtrics XM Platform™. Individuals can study the online certification course content,…

Oracle Awarded Framework Agreement from Government of Canada

New initiative expands cloud options for Oracle-based workloads including Oracle Database, Weblogic, Oracle E-Business Suite, PeopleSoft, and Siebel Oracle announced the award of a Framework Agreement for the provision of secure cloud services to the Government of Canada. This agreement gives Oracle's Canadian federal government customers the ability to securely store, manage and process sensitive data and applications in Oracle Cloud Infrastructure. Focused on a "cloud-first" strategy, the Government of Canada uses…

Source Digital Partners With LiveXLive to Create the “Brand Safe” Marketing Strategy Businesses Need to Thrive

The immersive commerce and advanced advertising platform joins with the industry's first "live social music network" to offer interactive content experiences that go beyond what social media platforms can currently offer The onset of COVID-19 has hit nearly every American business sector, resulting in consequences ranging from minor setbacks to enormous profit losses. In this climate, any business looking for a healthy ROI needs a next-generation approach to gain a decisive competitive edge, and these brands need look no…

Salesforce Co-Founder to Participate in Upcoming Investor Event

Event to be webcast live on Salesforce's investor relations website Salesforce, the global leader in CRM, announced that Parker Harris, Co-Founder, will participate in a virtual keynote discussion hosted by Piper Sandler on Friday, July 10, 2020 at 8:00 a.m. (PT) / 11:00 p.m. (ET). A live webcast will be available on Salesforce's website. Marketing Technology News: Episerver Hires New CMO Kirsten Allegri Williams Salesforce is the global leader in Customer Relationship Management (CRM), bringing companies closer…

Glue42 And LodeStar Ecosystems Team Up To Help Sales Teams And Traders Deliver Superior Client Service

The partnership turbo-charges sell and buy side firms with knowledge for faster and more informed decisions by interfacing Glue42-enabled financial desktops with LodeStar’s AI-powered chatbot. Glue42, the company that delivers integrated desktop experiences to financial institutions globally, and LodeStar Ecosystems, the FinTech startup behind LodeBot, an AI-powered, personal digital assistant for brokers, traders and asset managers, announced a formal partnership to further improve the productivity and workflow for buy…

TeamUp Fitness App ‘Changes The Game’ For Fitness Professionals And Fitness Enthusiasts Around The World

PUSHiC2 Announced the Launch of a New Social Fitness App Built Exclusively for the Fitness Community How did TeamUp Fitness change the game with their fitness app, you may ask? TeamUp Fitness created features for fitness professionals to make money from the content they create. The app’s unique “Lock your content feature” allows a Fitness Professional to Lock exclusive content either per individual posts or all their content for a monthly subscription. TeamUp developed a unique feature called the “Marketplace” where a…

Comarch Announces Cooperation in Innovative Loyalty Project

Comarch, a global software house delivering customer engagement and marketing solutions, officially announced that it is assisting Ford in delivering and developing FordPass Rewards, the loyalty arm of Ford's all-in-one consumer mobility app, FordPass. After initially launching in the United States in 2016, FordPass is now also live in Canada, China and select markets in Europe. Marketing Technology News: Episerver Hires New CMO Kirsten Allegri Williams Through the FordPass app, users can control their vehicles, locate…

Whip Media Group Partners with BB to Provide Industry’s Most Comprehensive View

New Global Partnership Enables Viewers to Better Discover Streaming Video Titles and for Media Companies to More Strategically Distribute Their Content Whip Media Group, which offers the leading data-driven content value management platform powering the world's largest entertainment organizations, announced a strategic global partnership with BB, a leading media intelligence and content distribution researcher. As part of the exclusive partnership, the companies will provide a real-time streaming availability for more…

Parag Vohra Joins IPONWEB to Build Out Programmatic Offering for Brands, Agencies and Publishers

New role to drive commercial opportunities and product strategy as programmatic needs of advertising principals become increasingly sophisticated IPONWEB, an industry pioneer and world leader in the development of advanced advertising platforms and infrastructure, today announced the appointment of Parag Vohra as Vice President of Principal Partnerships for its Global Solutions Group. Based in New York, Vohra will develop strategies to acquire, grow and retain IPONWEB’s brand, agency and publisher clients – the…

Warnermedia Promotes Whit Richardson

WarnerMedia Sales & International names Whit Richardson President, WarnerMedia Entertainment Networks, Latin America WarnerMedia, a division of AT&T Inc., announced that Whit Richardson will be promoted from President, Turner Latin America to President, WarnerMedia Entertainment Networks, Latin America, effective August 1, 2020. Richardson is based in Atlanta and will continue to report to Gerhard Zeiler, Chief Revenue Officer, WarnerMedia & President, WarnerMedia International Networks. In his new role,…

Zendesk Releases CX Benchmark Report for Startups Showing the Path to Success is in CX

Research identifies specific actions fast-growth startups are taking to drive customer loyalty and growth Zendesk, Inc. released the Zendesk Startups CX Benchmark Report, documenting how early-stage startups that invest in customer experience (CX) outperform their peers. The data shows that while there is no one-size-fits-all approach, startup success stories have one thing in common: the ability to provide more holistic support to customers from the beginning. The findings feature Zendesk Benchmark data from more than…

Vonage Partners with Conversational AI Platform EBO.ai

Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, has announced its partnership with AI communications leader, EBO.ai to provide businesses with intuitive, intelligent customer service tools and support powered by the Vonage Communications Services Platform. EBO.ai, a virtual agent provider based in Malta and the UK, helps companies build valuable, long-lasting relationships with their customers using artificial intelligence technology that automates personalised…

Deloitte named a leader in Worldwide Business Analytics Consulting by IDC MarketScape

Deloitte has been named a leader in the report entitled, IDC MarketScape: Worldwide Business Analytics Consulting and Systems Integration Services 2020 Vendor Assessment (Doc #US45353220, June 2020). The IDC MarketScape recognition is based on Deloitte's proficiencies and strategies, including its infusion of analytics and artificial intelligence (AI) capabilities globally across major industries and domains. Deloitte has also been named a leader in the IDC MarketScape: Worldwide Cloud Business Analytics Services 2020…

Uber Eats and Groupon Adopt Actionable Intelligence, a New Product in the First-to-Market Button Evolution Product Suite

Button Evolution is a new suite of products for the affiliate marketing industry which enables personalization, intelligent spending, and profit maximization Button, the leading mobile commerce technology company, announced the launch of Button Evolution, the affiliate industry's first suite of personalization and intelligence products, including the newest product, Actionable Intelligence, that provides marketers with the ability to achieve their objectives through striking a balance between volume and profitability.…

Rokt adds Global Entrepreneurs Katie May and Phit Lian Chong to Board of Directors

New appointments bring further strength of entrepreneurialism to the board of the rapidly growing e-commerce technology company Rokt, the global leader in e-commerce marketing technology, announced that global entrepreneurs, Katie May and Phit Lian Chong have joined the Rokt Board of Directors. Both May and Chong are celebrated business leaders with extensive experience in fast growth businesses. They join the board at a significant moment, as Rokt's growth is further accelerated in a world where e-commerce has become…

SendtoNews Joins the IRIS.TV Contextual Video Marketplace

IRIS.TV, a video intelligence platform, announced the introduction of SendtoNews to the company’s Contextual Video Marketplace. With this integration, STN's online video platform of premium content will be contextually segmented by a growing list of leading data providers including Oracle Data Cloud, Comscore, GumGum, and Spectrum Media Services. Marketers will now be able to contextually target STN’s over a billion monthly video views across thousands of trusted publishers in a privacy-first and brand-suitable way. The…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from AnyClip (Video),  Hive9 (B2B commerce), 3CLogic (Customer experience), Bazaarvoice (e-commerce), and Guru (Customer Experience). AnyClip Launches Luminous Watch Event Video Solution As virtual events, conferences and trade shows gain popularity among event hosts and audiences alike, video data and technology company AnyClip is launching Luminous Watch for Events, a specialized…