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Vonage Appoints Joy Corso as Chief Marketing Officer

Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation,  announced it has appointed Joy Corso as Chief Marketing Officer. Corso will report to Rory Read, Vonage Chief Executive Officer. Corso is responsible for leading all areas of Vonage's global marketing function. She will play an integral role in advancing the Company's leadership position in cloud communications, and will help drive Vonage's continued transformation and next level of growth. Marketing Technology…

Ribbon Connect for Microsoft Teams Delivers Carrier-Grade Voice Calling

Solution is the first of a portfolio of subscription-based as-a-service offerings from Ribbon Connect designed to rapidly accelerate time-to-market for real time communications capabilities Ribbon Communications Inc., a global provider of real time communications software and network solutions to service providers, enterprises, and critical infrastructure sectors, launched Ribbon Connect, a portfolio of subscription-based "as-a-service" offerings. The first Ribbon Connect offering supports Microsoft Teams Direct Routing…

Incloud Announces Strategic Partnership With Mobizcorp

Incloud officially announces their partnership with Mobizcorp to combine their expertise and help expand B2C eCommerce within North America. For companies recognizing their need to accelerate the development of their eCommerce business, while maintaining their competitive edge, the Incloud-Mobizcorp partnership provides a unique blend of business acumen and technical expertise. Incloud's extensive retail expertise, understanding of cross-departmental implications and strategic approach, combined with Mobizcorp's…

MarTech Video Interview with Larry Allen – Comcast

https://youtu.be/pkMp4sJifqI Larry Allen is the VP & GM Addressable Enablement at Comcast. Larry participated in the MarTech Video Interview Series recently. Larry explained the tech behind Frequency Capping in Addressable. Prior to joining Comcast, Larry was part of Warner Media. He has more than 20 years of experience in Media, Marketing and Ad Technology. Larry has a deep understanding of the Advertising ecosystem, Product development, Product marketing, Media sales, and Media technology. He has held a…

Acuant and Bluebird Announce Partnership To Deliver Cloud-Based Identity Verification

Acuant Solution Delivers Superior Customer Experience With Bottom Line Benefit Acuant, a leading global provider of identity verification solutions, announced that Bluebird Auto Rental Systems will now gain access to its industry leading identity verification solutions. Bluebird is a global leader in car rental software that will utilize Acuant for streamlined and secure customer experiences. With Acuant’s trusted solutions, aimed to prevent fraud and manage risk, car rental locations will now be able to deliver a superior…

TechBytes with Pauline Wen, Chief Privacy Officer and Corporate Secretary at Lucid

Hi Pauline, please tell us about your role and the team/technology at Lucid. I wear a few hats at Lucid - as General Counsel, I am responsible for all legal matters, which on any given day can include almost anything, such as commercial contracts, employment matters, privacy, intellectual property and compliance matters. As Chief Privacy Officer, working closely with IT, Product, People and other teams, I work on data privacy which could involve personal information/data about employees, survey respondents, and partners…

Webgility Announces Partnership with Intuit’s QuickBooks Point of Sale

Webgility announces its partnership with Intuit’s QuickBooks Point of Sale® 19.0, one of the leading point of sale solutions for small businesses. Trusted by thousands of ecommerce businesses to process millions of orders each month, Webgility’s software enables sellers to boost profits and productivity by syncing their ecommerce transactions directly to QuickBooks Point of Sale 19.0. QuickBooks Point of Sale 19.0 users will now be able to manage their retail and ecommerce sales channels from a single place—reducing…

Airship Data Study: Location Opt-in Has Reached Its Highest Rate in Years

Airship’s State of Global Mobile Engagement 2020 report provides key year-over-year mobile trends and clarifies the impact of the coronavirus pandemic on mobile apps Customer engagement company Airship revealed top-level results of its global benchmark study, examining the state of mobile app behaviors across nearly 750 million people worldwide. To distinguish between the impact of the pandemic and longer-term changes due to growing data regulations, more stringent app review policies by Apple and Google and ongoing…

RingCentral Partners with Poly to Transform Meeting Rooms with RingCentral Video

RingCentral, Inc., a leading provider of global enterprise cloud communications, collaboration, and contact center solutions, announced RingCentral Rooms for Poly, bringing the power and ease-of-use of RingCentral Video to every work space. Designed for a flexible and hybrid workforce, the powerful and intuitive RingCentral Rooms service will be built into the simple Poly Studio X all-in-one video bars. Additionally, RingCentral Rooms for Poly consolidates any workspace needs into a minimal number of devices while enabling a…

Hawksoft Partners With Rocket Referrals To Automate Maintaining Relationships With Insureds

Agencies can automate activities that nurture long-term relationships with insureds, such as welcome letters, engaging at-risk clients, online review collection, and NPS® surveys Successful independent agencies know that their best source of new business is their existing clients. This is a philosophy shared between HawkSoft and Iowa-based Rocket Referrals, a leader in managing and automating communications with insureds. Today, both companies are excited to announce that the Rocket Referrals suite of communication …

Accelerators and Incubators Central to Adverttu’s Partnerships Drive

Company also growing EV partnerships as brands request green campaigns Adverttu, the UK’s fastest growing transit media platform, has seen growth in its partner and affiliate community as well as renewed interest from organisations in the innovation, startups and growth consultancy sectors. Industry bodies, accelerators, incubators, startup-centric workspaces and other entrepreneurial targeted communities are introducing Adverttu’s on-vehicle advertising platform to their portfolio companies and member organisations…

AppsFlyer Strengthens Vodacom’s Mobile Marketing with Enhanced Analytics

Global mobile marketing leader launches in Africa as mobile connectivity soars across continent AppsFlyer, the global attribution leader, confirms its move into the African mobile marketing space, with the announcement of a contract with Vodacom. With over 900 employees in 18 cities around the world, the move sees AppsFlyer strengthen its global reach by commencing operations on the continent, starting in South Africa, Nigeria and Kenya (working with Safaricom). Working with some of the world’s leading brands, including…

Drift Expands Beyond Conversational Marketing

Market leader launches Revenue Acceleration category to help companies grow revenue and increase customer lifetime value faster Drift, the leading sales and marketing platform that created the Conversational Marketing category, announced a new category: Revenue Acceleration. Whereas Conversational Marketing focused on serving marketing, Revenue Acceleration powers an organization, uniting sales and marketing and touching all stages of the customer journey, from the moment someone first interacts with your business to the…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Creatio (CRM), 6Sense (ABM), Zilliant,  Yotpo (E-Commerce), Viant(People-Based Marketing) and PubMatic (Ad Tech). Creatio Named A Leader in The 2020 Gartner Magic Quadrant Creatio, a global software company providing a leading low-code platform for process management and CRM, announced it has been named a Leader in the July 2020 Gartner’s Magic Quadrant for Sales Force Automation.…

Creatio Named A Leader in The 2020 Gartner Magic Quadrant

Creatio, a global software company providing a leading low-code platform for process management and CRM, announced it has been named a Leader in the July 2020 Gartner’s Magic Quadrant for Sales Force Automation(1). It is the fifth consecutive year the company has been included in the Gartner Magic Quadrant for Sales Force Automation, and the second time it has been identified as a Leader. The report evaluates 15 vendors for their sales force automation (SFA) systems. Creatio believes its position as a Leader in the July…

6sense Named Organization of the Year for Innovation in Sales and Marketing Industry

New honor from Business Intelligence Group’s annual Sales and Marketing Technology Awards is yet another crowning achievement for 6sense’s commitment to delivering results 6sense, the leading Account Engagement Platform, announced the company has been named an Organization of the Year by the Business Intelligence Group. This accolade within the medium-sized company category, is one of 6sense’s many honors in 2020. Independent research firm, Forrester, recently cited 6sense as a leader in The Forrester New Wave™: ABM…

Ad Industry Launches “Partnership for Responsible Addressable Media”

Governing Group of Industry Leaders Includes 4A's, ANA, IAB, IAB Tech Lab, NAI, WFA, P&G, Unilever, Ford, GM, IBM, NBCUniversal, IPG, Publicis, Adobe, LiveRamp, MediaMath, The Trade Desk Leading trade associations and companies representing every sector of the global advertising industry joined together to launch the Partnership for Responsible Addressable Media, an initiative to advance and protect critical functionalities like customization and analytics for digital media and advertising, while safeguarding privacy…

Zilliant and Standav Announce Official Partnership

Joint customers have access to best-in-class pricing solutions paired with leading implementation expertise Zilliant, the industry leader in intelligent B2B price optimization, price management and sales guidance software, announced its official partnership with Standav, a leading technology solutions company. "After many years of working closely with Zilliant, we're extremely happy to enter this official partnership," said Standav Founder and Chief Executive Officer Harsha Reddy. "Zilliant has a long-standing track…

Celebrity Video Platform VIDSIG Names Yarnold CEO

Live, one-to-one celebrity video platform VIDSIG announced that Marketing executive Jonathan Yarnold has been named Chief Executive Officer as part of the company's initial plans towards global growth. "What Jonathan brings to VIDSIG is a triple threat of unique creative vision, a highly strategic mindset, and a track record of creating significant value in a number of industries," stated founder, Jeff Dudum. "We are poised for unprecedented expansion and we believe that Jonathan will lead us to new heights globally."…

Survey: Identity and Access Management Eats up a Month Each Year for It

1Password research finds 20% of workers don't follow company security policies all the time, enabled by IT departments who empathize with pursuit of productivity IT personnel burn a full month of work (21 days) managing Identity and Access Management (IAM) each year on mundane tasks such as resetting passwords and tracking app usage. According to a new survey from 1Password, the world's most loved enterprise password manager (EPM), IAM continues to be a significant productivity bog for IT and employees alike, with 57% of…