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SAS Commits to Achieving Net-Zero Carbon Emissions by 2050 as It Further Prioritizes Sustainability and Social Innovation

From sustainable workplace practices to connecting analytics and advocacy, analytics leader SAS has prioritized corporate citizenship and social innovation to help steer business decisions. As further evidence of its commitment to sustainability and support for the Paris Agreement and NC Clean Energy Plan, SAS is updating its climate strategy and environmental goals by committing to achieving net-zero carbon emissions by 2050. The company is joining the global movement of leading companies who are aligning their business…

Oracle Cloud VMware Solution Now Available in All Global Regions and Oracle Dedicated Region Cloud@Customer

Delivers support for scale production VMware workloads in a customer-controlled tenancy Customers include Entel, largest telecom provider in Chile and the third largest in Peru Building on the recent launch of Oracle Cloud@Customer, Oracle continues an aggressive push to deliver flexibility and scale that meets customers where they are in their cloud transformation. Today Oracle announced availability of Oracle Cloud VMware Solution, a dedicated, cloud-native VMware-based environment that enables enterprises to easily move…

Freshworks Doubles Omnichannel Customer Support ARR In H1 2020

Company growth continues as businesses look for better ways to engage customers Freshworks Inc., the customer engagement software company, announced its H1 2020 highlights, showcasing continued momentum during the pandemic. Freshworks’ Freshdesk Omnichannel product, which combines the power of customer support software with chat and telephony solutions, showed particular strength by doubling its ARR during the first half of 2020 — propelling the company further past the $200M ARR milestone announced earlier this year.…

Astute Names Mark Zablan as Chief Executive Officer

Astute continues momentum, adding a proven customer experience leader to its executive team Astute, Inc. ("Astute"), a leading end-to-end customer engagement platform, announced the appointment of Mark Zablan as Chief Executive Officer. Zablan has more than 25 years of experience in executive roles with high-growth SaaS cloud companies in the areas of digital marketing, content management, customer experience (CX), and data platforms. He brings with him a proven track record of success at B2B technology…

3 Warning Signs of Client-Side Malware and How to Tackle Them

Have you ever seen a business-intelligence number that you just could not explain? Or no matter how hard you looked for an explanation, there just wasn’t one? As a marketing and e-Commerce professional, this has likely happened to you since so many of the metrics in the e-Commerce world just don’t make sense. Until you realize that you simply do not have visibility on all the things that are happening to your users. Let me give you some insight on things that will make you say “huh! Now that explains it!”…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Drift (Conversational Marketing), 3CLogic (E-commerce), RingCentral (Unified Communications),  IZEA (Influencer Marketing), and Terminus (ABM). Drift Expands Beyond Conversational Marketing Drift, the leading sales and marketing platform that created the Conversational Marketing category, announced a new category: Revenue Acceleration. Whereas Conversational Marketing focused on…

Pegasystems Named a Visionary in Gartner’s Magic Quadrant for Robotic Process Automation

Pegasystems Inc., the software company empowering digital transformation at the world's leading enterprises, announced it has been named a Visionary in the Gartner Magic Quadrant for Robotic Process Automation for the second consecutive year. Marketing Technology News: Pointillist Launches Customer Journey Analytics and Orchestration Platform In the report, Gartner evaluated 16 RPA enterprise vendors based on their completeness of vision and ability to execute. According to Gartner, "RPA automates repetitive human…

Impartner PRM for Microsoft Dynamics 365 Awarded as Global Product of the Year

Award latest in a string of recognition for the solution, which is specifically tailored for quick, easy integration with Microsoft Dynamics 365 CE The Business Intelligence Group named Impartner PRM for Microsoft Dynamics 365 Product of the Year in the 2020 Sales and Technology Marketing Awards program, also known as The Sammys. The Sammys honor global organizations and products helping to solve the challenges organizations have connecting and collaborating with prospects and customers. Marketing Technology News:…

Terminus Announces ABM Integration with Salesforce Pardot

Combined data creates powerful segments, improved attribution analytics, and real-time alerts based on engagement across both platforms Terminus, a leading account-based marketing platform, announced its product integration with Pardot, a leading B2B marketing automation platform by Salesforce. The integration enables marketers to drive a full-funnel, account-centric strategy with shared data, improved analytics, advanced reporting, and lead-to-account mapping capabilities. Through the integration, Salesforce Pardot…

Fuze Appoints New General Counsel and Independent Board Members

New additions to leadership team to drive enterprise growth strategy Fuze, the leading cloud-based communications provider for the modern global enterprise, announced the appointment of John Milton to general counsel and the additions of David Baum and Jay Markley as independent board members. As general counsel, Milton will oversee legal affairs for Fuze, focusing on the company’s domestic and international growth and managing intellectual property, data privacy, compliance, and transactions. Baum and Markley will sit as…

Vengo Launches Digital Media Platform for In-Store Advertising, Partners

Leading digital media company partners with the nation’s largest amusement vending operator, expanding Digital-Out-of-Home Media platform at point of sale to drive awareness for brands and new revenue streams for retailers Nearly 90% of Americans say they shop for groceries differently because of Covid-19, with 44% spending more money on each grocery store visit. That’s why Vengo, the leader in digital kiosk technology, announced the launch of its Digital-out-of-Home (DOOH) media platform for retail marketers and…

Retail Marketers Find New Ways to Meet Goals With Sidecar Amid COVID-19

Marketers have momentum at their backs with major shopping seasons ahead Retail marketers are renewing their focus on digital commerce advertising and deepening their partnerships with Sidecar as COVID-19 rewrites the retail landscape. "The trends we've seen year to date demonstrate our unwavering commitment to our customers' performance marketing needs and challenges," explained Andre Golsorkhi, founder and CEO of Sidecar. "Despite the disruption that COVID-19 is bringing to the retail industry, e-commerce is…

Hyland Releases Foundation Version of Brainware Intelligent Capture

Latest release brings breakthrough handwriting recognition, increased cadence of enhancements Hyland, a leading content services provider for organizations across the globe, announces Brainware Foundation, the latest release of Hyland's intelligent data extraction and text analytics software. Built on a modern technology architecture, Brainware Foundation strengthens organizations' existing technology investments while equipping them for the future through an increased cadence of enhancements. These enhancement packs (EP)…

Centro Implements Transparency Requirements to Bring Advertisers and Publishers Closer Together

Advertising Exchange and Network Partners will Need sellers.json and SupplyChain Object; Centro Integrates with Connatix, ENGINE Media Exchange, IronSource, Mediavine, and Unity Centro, a global provider of advertising technology, announced transparency requirements that bridge the relationship between programmatic marketers and publishers. Now, advertising exchanges and advertising networks that want ad spend from Centro will need to implement sellers.json and SupplyChain Object. Centro will block ad intermediaries that do…

Marketers and IT Pros Jointly Win with Launch of Sitecore Experience Platform 10 and Experience Commerce 10

New innovations, integrations and containerization deliver better omnichannel experiences in the new era, enabling faster action on customer data and insight Helping brands accelerate their digital transformations while enabling the experiences their customers want, Sitecore®, the global leader in digital experience management software, announces Sitecore Experience Platform™ (XP) 10 and Sitecore Experience Commerce™ (XC) 10. XP 10 is the leading digital experience platform to create efficiencies for both marketing and IT…

Amperity CDP and Infutor Partner to Provide Best-in-Class, End-to-End Consumer Identity Management

Infutor’s consumer identity data will enhance Amperity’s resolved and unified first-party customer profiles to create an enriched foundational identity data management solution Amperity, the first AI-powered Customer Data Platform (CDP), has partnered with Infutor, a consumer identity data expert, to provide brands with an end-to-end solution for connecting persistent customer profiles to rich third-party data sets. After a thorough evaluation process that included many top data providers, Amperity selected Infutor as its…

Mapp Releases Summer Update Location-Based Targeting, Marketing Hacks and New Integrations

Mapp, the international provider of insight-led customer engagement, is expanding its modular marketing platform Mapp Cloud with a comprehensive product update. The Summer Update consists of 17 new functions and optimizations that improve efficiency across marketing analytics, customer intelligence and cross-channel marketing. Special emphasis has been placed on improving the ease of mobile marketing, while creating better links between the individual Mapp modules and third-party systems. This quarterly product…

Ionic Security Recognized in Gartner Hype Cycle for Identity and Access Management Technologies

Ionic Security, a leading provider of unified data security and access control solutions, announced that it has been identified as a Sample Vendor in the Gartner Hype Cycle for Identity and Access Management Technologies, 2020 in the Externalized Authorization Management (EAM) category. The company has also been listed as a Sample Vendor in the Gartner Hype Cycle for Cloud Security, 2020, Hype Cycle for Data Security, 2020 and Hype Cycle for Privacy, 2020. We believe this recognition is validation of where Ionic…

Vonage Appoints Joy Corso as Chief Marketing Officer

Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation,  announced it has appointed Joy Corso as Chief Marketing Officer. Corso will report to Rory Read, Vonage Chief Executive Officer. Corso is responsible for leading all areas of Vonage's global marketing function. She will play an integral role in advancing the Company's leadership position in cloud communications, and will help drive Vonage's continued transformation and next level of growth. Marketing Technology…

Ribbon Connect for Microsoft Teams Delivers Carrier-Grade Voice Calling

Solution is the first of a portfolio of subscription-based as-a-service offerings from Ribbon Connect designed to rapidly accelerate time-to-market for real time communications capabilities Ribbon Communications Inc., a global provider of real time communications software and network solutions to service providers, enterprises, and critical infrastructure sectors, launched Ribbon Connect, a portfolio of subscription-based "as-a-service" offerings. The first Ribbon Connect offering supports Microsoft Teams Direct Routing…