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Noosh Appoints Mark Tiedens As Chief Executive Officer

Noosh, a global leader in marketing execution software solutions, announced the appointment of Mark Tiedens as Chief Executive Officer. Marketing Technology News: Meredith Corporation Launches Meredith Data Studio “Marketers are increasingly held responsible for revenue and the ROI of their efforts. Yet, despite the plethora of marketing and procurement applications available, marketers are challenged to efficiently capture the data required to accurately and holistically measure their investments,” said Mark Tiedens,…

Digital Ad Spend Continues to Grow Despite Global Economic Hardships According to Tinuiti’s Triopoly Series: Benchmark Reports for…

Valuable trends surrounding the impact of the pandemic and social injustice are examined in these reports based on over $1.5 billion in ad spend managed by Tinuiti Tinuiti, the largest independent performance marketing agency across the triopoly of Google, Facebook and Amazon, released their Q2 Google Ads Benchmark Report and Q2 Facebook Ads Benchmark Report to round out Tinuiti’s Triopoly Series. Every quarter, these benchmark reports from Tinuiti will focus on digital ad spend managed by Tinuiti across three primary…

Kroger Ship to Integrate a Marketplace this Fall

Retailer partners with Mirakl to advance seamless customer experience The Kroger Co., America's largest grocery retailer, announced Kroger Ship will expand to offer an extended ship-to-home assortment through a marketplace offering of third-party sellers powered by Mirakl, the leading software platform enabling B2C and B2B digital marketplaces. "Our customers are increasingly turning to our e-commerce solutions provided at Kroger.com for their grocery and household essential needs. To better serve our customers,…

Epicor Announces the Release of DocStar ECM for ArcGIS

New ArcGIS connector enables users to access maps, data, and documents on the cloud anywhere, anytime Epicor Software Corporation, a global provider of industry-specific enterprise software to promote business growth, announced that its DocStar product line has released a new DocStar® Enterprise Content Management (ECM) connector for ArcGIS. DocStar ECM for ArcGIS is the conduit for organizations to connect Geographic Information System (GIS) spatial information and related documents accessible in real-time via an…

Dynata Acquires Sharpr to Extend Insights Platform

Acquisition expands data and insights platform capabilities, enabling access, sharing and publishing of research across the organization Dynata, the world’s largest first-party data and insights platform, announced the acquisition of Sharpr, a leading knowledge management, content syndication and publishing platform. With the acquisition, Dynata will integrate Sharpr’s capabilities – recently recognized by Forrester as a leader in Market and Competitive Intelligence Platforms – into its Dynata Insights Platform,…

A Leading ERP Software Provider, Xledger, Chose Creatio to Align its Marketing, Sales and Account Management Processes

Creatio, a global software company providing a leading low-code platform for process management and CRM, announced Xledger has become its client. A leading provider of cloud-based finance and ERP software has replaced three different legacy systems they used across offices in the USA, UK, Norway and Sweden with Sales Creatio and Marketing Creatio unified on one platform. Xledger's primary goal was to automate its customer-facing processes, ensure ultimate alignment of sales, marketing and account management functions,…

DoubleVerify & Beeswax Partner to Maximize Digital Media Quality & Effectiveness for Advertisers

Beeswax Bidder-as-a-Service customers can now leverage DV pre-bid solutions to authenticate media quality & performance across campaigns DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, announced a new partnership with Beeswax, the Bidder-as-a-Service (BaaS) platform. Beeswax customers can now authenticate the quality and performance of their campaigns using DoubleVerify's pre-bid solutions across fraud, viewability, brand safety, and standard contextual targeting..…

Dona Fraser Named Senior VP, Privacy Initiatives, BBB National Programs; Josh Harris Joins Her Team as Director, Global Privacy Initiatives

BBB National Programs, the independent non-profit organization that oversees more than a dozen industry self-regulation programs, announced that Dona Fraser has been promoted to the newly created position of Senior Vice President, Privacy Initiatives. The announcement was made by Eric D. Reicin, president and CEO, BBB National Programs. Marketing Technology News: Comscore Introduces Comscore Consumer Intelligence for Local Markets Ms. Fraser, who joined BBB National Programs' predecessor organization in August…

SurveyMonkey Launches Tech Partner Program

Over 100 companies including Salesforce, Microsoft, Zendesk, HubSpot, MailChimp, Constant Contact, Gainsight, and Freshworks integrate with SurveyMonkey to help customers turn critical feedback into action SurveyMonkey, a leader in agile software solutions for customer experience, market research, and survey feedback, +announced the launch of the SurveyMonkey Technology Ecosystem Program (STEP), an expanded partner platform that addresses enterprises’ growing and evolving needs to generate stakeholder feedback and channel…

TaskRay Announces TaskRay Open on Salesforce AppExchange, the World’s Leading Enterprise Cloud Marketplace

During the COVID-19 pandemic, TaskRay's customers can now benefit from utilizing TaskRay Open to manage the complex, and evolving, process of reopening their facilities TaskRay  announced that TaskRay Open is now part of the Salesforce AppExchange COVID-19 Resources for Businesses, a dedicated resource page designed to help customers navigate this challenging time. TaskRay Open provides businesses and organizations a template solution to manage the return to their physical spaces. From offices to banks, retail, college…

Salesforce Announces Work.com For Schools and $20 Million to Help Schools Reopen Safely and Support Student Learning Anywhere

Technology helps schools make smart decisions on when it's safe to return to campus, monitor the health of students and teachers, and better support those who are learning remotely Company grants $20 million to San Francisco, Oakland, Indianapolis, Chicago and New York City school districts to support distance learning and help bridge the equity gap for students and educators Salesforce's education investment now totals $118 million Salesforce, the global leader in CRM, announced Work.com for Schools to help schools…

Announcing Sprinklr Community: Self-Service Support for Customer Care

Helps brands create a community directly on their website for customers to troubleshoot problems, ask questions, and share new ideas Sprinklr, the world’s leading Customer Experience Management platform (CXM), announced the launch of Sprinklr Community, a self-service, trusted online forum for a brand’s customers to ask questions, share ideas, and solve support issues. Brands can easily link a customer community on their website, and use this self-service space to reduce churn, decrease costs and unlock customer value…

Market Planning: A New Data Science Approach for 2020 and Beyond

When conducting an evaluation of markets, competitors, trends and opportunities, strategic business planners have relied heavily on a set of long-established financial measures like “top down” market sizing and trend analysis as a basic component in their market models. This briefing will make the case that traditional analytical methods and tools are missing a level of depth that is critical to understanding today’s complex buyer and competitive environments in a meaningful and actionable way. By the end of this…

GRIN Offers the Most Comprehensive Reporting in Influencer Marketing with New Reporting Suite

Top influencer marketing company unveils new and improved reporting capabilities to help partners measure campaign success GRIN, the leading influencer marketing software platform focused on authentic partnerships, announced the launch of their new reporting suite. Partners can now turn to the new dashboard feature for a high-level overview of their influencer campaigns, as well as utilize the powerful new Report Builder tool for a customized view of the raw data to help make data-driven decisions. "We are thrilled…

Hexaware and Freshworks Form Strategic Partnership to Transform Customer and Employee Engagement

Hexaware Technologies Limited, a leading global IT consulting & digital solutions provider, and Freshworks Inc., a customer engagement software company, have announced a global strategic partnership where Hexaware will make use of Freshworks' customer and employee engagement software to build digital solutions for its customers. Hexaware has been on the forefront of digital transformation and cloud revolution and Freshworks with its software has been making it easy for teams to acquire, close, and keep their customers…

MRM Names Jayna Kothary As Global Chief Technology Officer

MRM, a leading global marketing agency that is part of McCann Worldgroup, announced that Jayna Kothary has joined the 35-plus office digital and relationship marketing network as its Global Chief Technology Officer (CTO). Most recently Kothary served as CTO for Global Clients at WPP, where she was based in the UK. Kate MacNevin, Global CEO of MRM, said, "We're thrilled that Jayna is joining us. Her experience working as an agency CTO on global clients, as well as with large multi-nationals, makes her an ideal fit as we…

Vela and IPC Expand Market Data Partnership

Vela's SuperFeed normalized market data now available via IPC's Connexus Cloud and Connexus Labs Vela, a leading independent provider of trading and market access technology for global multi-asset electronic trading, announced the expansion of its strategic partnership with IPC, a leading global provider of secure, compliant communications and networking solutions for the global financial markets. The partnership will provide IPC customers with access to Vela's award-winning market data solution, SuperFeed, via …

ENGINE Appointed Media Agency Of Record By Aruba Tourism Authority

ENGINE, a global, full-service media and marketing services company, has been appointed by the Aruba Tourism Authority (A.T.A.), as its media agency of record, after a review process facilitated by Lisa Colantuono, President of AAR & Partners. As Media AOR, ENGINE will be responsible for developing and activating the overall media strategy in the US; including media planning and buying, audience building, data consultation, and measurement and analytics. The A.T.A. is the Destination Marketing and Management…

Claravine Integrates with Adobe Experience Manager to Provide a Seamless Digital Experience Metadata Management Solution

Integration will allow marketers to take full advantage of digital metadata to enhance optimization of search, social, AI/ML, personalization, analytics and more Claravine announced its integration with Adobe Experience Manager, providing a smarter way to control content metadata and tagging within Experience Manager Sites, Experience Manager Assets, and more. The integration comes at a time when digital transformations are failing; due to an inability to standardize content and marketing metadata across a fragmented…

Comscore Announces Renewal of Sinclair Compulse360 Local OTT Measurement Partnership

Key partnership leading Local OTT innovation and success Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced the renewal of their Local OTT measurement partnership with Sinclair Compulse360, the leading Local OTT content and advertising platform.  As a part of this agreement, Comscore will provide currency-grade, independent 3rd-party validation and measurement for all of Compulse360's OTT campaigns, with both local market and national volume reported for their clients…