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Infogix A Leader In IDC MarketScape For Worldwide Data Catalog Software

Infogix Recognized for Data Intelligence Capabilities Infogix, a leading provider of data management solutions, announced that the IDC MarketScape positioned Infogix a “Leader” in the report for worldwide data catalog software. Infogix received recognition for its automated, business-aware data catalog software that utilizes crowdsourcing to turn data intelligence into business knowledge. As data leaders are aware, data lineage helps clients profile and discover data patterns, decipher data quality scores and uncover…

Entrust Datacard Partners with Red Sift to Support BIMI Standards for Verified Logos in Emails

Entrust Datacard announced that it has partnered with Red Sift, a data-driven cybersecurity company focused on scaling essential digital domain security for organizations, to bring Verified Mark Certificates (VMC) to market that support the Brand Indicators for Message Identification (BIMI) email authentication standard rollout. BIMI is a cross-industry effort to standardize the transmission and use of brand logos in recipients’ emails. As email has become more critical than ever for organizations to connect and…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from RudderStack (CDP), sticky.io (E-commerce), SugarCRM (CRM), Higher Logic (Customer Experience), and Unilog (B2B Commerce). RudderStack Launches New SaaS Version of its Customer Data Platform RudderStack, which provides the first open source alternative to traditional Customer Data Platforms (CDPs), announced that it now provides a SaaS deployment option to customers, making it the…

Verint Wins 2020 Stevie Awards for Sales and Customer Service

Recognition Highlights Verint’s Customer Experience Program and its Cloud Customer Engagement Solutions, Also Being Deployed to Navigate and Thrive in the Current Crisis Verint Systems Inc., The Customer Engagement Company, announced that it has been named a winner of the 2020 Stevie Awards. The company was recognized as one of the few winners chosen from thousands of submissions in the "Best Customer Engagement Initiative" and the "Sales or Customer Service Solutions Technology Partner of the Year" categories.* The…

Screenvision Media Amplifies Advertising Network Via Partnership With Atmosphere

Dedicated "Front + Center" Channel to Air Across 8,000 Venues Screenvision Media, a national leader in cinema and premium video advertising, announced an advertising sales partnership with Atmosphere, the leading streaming TV service for businesses. Screenvision will feature its own channel, "Front + Center," debuting on Atmosphere's platform spanning restaurants and bars nationwide, reaching more than 500,000 daily viewers. Additionally, Screenvision's national, regional and local sales team will be the exclusive seller…

Gary Nemmers Joins the Rolldog Board of Directors

Rolldog, a new player in the Customer Relationship Management (CRM) / Opportunity Management space,  announced the appointment of Gary Nemmers to its Board of Directors. With more than 2 decades experience in the software / technology space, Nemmers brings a wealth of leadership and industry knowledge to the board. "Rolldog is one of those companies that has the potential to make a real impact in the CRM space," said Nemmers. "I am thrilled to be involved with such an innovative company and I look forward to helping…

Jacada is Recognized for a Second Consecutive Year in Gartner’s Magic Quadrant for RPA

Another Call Center Automation milestone for Jacada having received placement in two Gartner Magic Quadrants in 2020 for both Workforce Engagement Management (WEM) and now Robotic Process Automation (RPA) Jacada, Inc., a global pioneer in customer service automation software, announced that the company has been recognized for a second consecutive year by Gartner in the 2020 Magic Quadrant for Robotic Process Automation (RPA) report. Saikat Ray, Arthur Villa, Cathy Tornbohm, Naved Rashid and Melanie Alexander, analysts…

IBM and Influential Launch AI-enabled Social Targeting Solution To Help Brands Identify

IBM Expands Collaboration with Social Media Technology Platform Influential New Solution, "IBM Watson Advertising Social Targeting with Influential," Harnesses AI to Help Identify Influencers that Align with a Brand's Values and Voice IBM announced the launch of Watson Advertising Social Targeting with Influential, a new solution that harnesses artificial intelligence (AI) to help brands identify influencers that best align with their brand values. The new solution within the Watson Advertising suite of targeting products…

Purchasing Power Extends Enterprise Drop-Ship Partnership with CommerceHub

CommerceHub, Inc., a leading ecommerce enablement platform of over 12,000 retailers, brands and suppliers,  announced they have extended their multi-year agreement with Purchasing Power®, a voluntary benefit company offering the leading employee purchasing program through the convenience of payroll deductions. Purchasing Power has been working with CommerceHub since 2013 and relies on its proven platform to deliver the solutions and expertise for them to quickly and efficiently expand their online product assortment to…

Inmar Intelligence Launches Retail Cloud, a Marketing Suite to Engage the Omnichannel Shopper

Presents an unmatched breadth of solutions for network of 500+ retailers and brands to transform the shopper experience and reimagine Retail Media Networks Inmar Intelligence, a data-driven technology-enabled services company, announced the launch of the Retail Cloud, a comprehensive suite of media, incentives and commerce solutions that redefine the future of consumer retail engagement and retail media networks. As the world adapts to the digital disruption accelerated by COVID-19, there is an increased need for…

Insperity Wins 2020 Global ACE Award for Broadcast Advertising – TV Campaign

Insperity, Inc., a leading provider of human resources and business performance solutions for America’s best businesses, was named a winner of the 2020 Global ACE Awards in the category of Broadcast Advertising – TV Campaign. The Global ACE Awards, sponsored by ANA Business Marketing NYC, recognize the best-of-the-best in B2B creative throughout the world. The winning campaigns were announced on July 21st during a virtual event. Insperity’s broadcast television campaign entitled, Numbers, includes two 15-second and…

iClick Interactive Presents Secrets of Adopting Data-Driven Marketing

 iClick Interactive Asia Group Limited, an independent online marketing and enterprise data solutions provider in China recently presented a keynote speech on data-driven marketing in China at the Product Marketing Alliance's Product Marketing Festival in APAC. Held from July 29 to July 30, 2020, the event is the world's first and only online festival dedicated to product marketing in the Asia Pacific region. During the presentation, iClick's Senior Product Director, Sarah Yong outlined the challenges faced by brands to…

The Kansas City Royals Gear Up For Baseball With 8×8

8×8, Inc., a leading integrated cloud communications platform, announced the Kansas City Royals Major League Baseball (MLB) team deployed the 8×8 Open Communications Platform to allow employees and contact center agents to operate from anywhere and continue working productively even as the start of the season was delayed almost four months. As part of its digital transformation initiative, the Kansas City Royals replaced legacy, on-premises communications and contact center systems with 8×8’s cloud enterprise…

LiveXLive Enters 45 Million Households Through Linear OTT Distribution Deal With XUMO

24-Hour Linear Programming Channel On Multiple Connected TV Devices Boosts LiveXLive's Advertising Revenue Potential and Brand Awareness LiveXLive Media, Inc. , a global platform for live stream and on-demand audio, video and podcast content in music, comedy, and pop culture, announced that it has entered into an agreement with XUMO, a free, ad-supported streaming service, to produce and distribute LiveXLive's linear music channel to over 45 million households across the U.S. LiveXLive's 24/7 linear OTT channel will…

Fever Expands Relationship With SugarCRM

SugarCRM Inc.®, the innovator of time-aware CX, announced that Fever, a leading entertainment platform with headquarters in Madrid and New York, has selected Sugar’s CX-driven solutions to better serve local event and music organizers around the globe. “Fever is committed to inspiring people through local experiences in cities worldwide and helping the event producers to create original content through our data-driven approach,” said Santiago Santamaría, Global Communications Lead, FeverUp. “After the confidence of our…

Neustar Launches Fabrick to Improve Omnichannel Media and Measurement Effectiveness

Neustar Fabrick powers identity-centric connections between brands, publishers, and consumers to accelerate marketing performance across online and offline channels Neustar, Inc., a global information services and technology company and leader in identity resolution,  announced the launch of Fabrick, a unified identity ecosystem – of Neustar proprietary services, data, and technologies – that enables real connections between brands, publishers and the people they serve. This innovation in identity-powered media and…

ServiceNow Evolves Go-to-Market Functions to Drive Deeper Customer Success and Engagement

Executives Kevin Haverty and Lara Caimi Named to New Go-to-Market Leadership Roles; Global Customer Operations President David Schneider Retiring at End of 2020 ServiceNow, the leading digital workflow company that makes work, work better for people, announced an evolution of its go-to-market functions to drive deeper customer success and engagement and to build an exceptional partner ecosystem as the company scales growth to $10 billion in revenue and beyond. Effective immediately, executive Kevin Haverty…

Agent CRM: The New Software For Insurance Agents, Combining 7 Tools Into One

The Branning Group announced a new software package called “Agent CRM”, which was launched to their customers on June 1 and is now being made available nationwide. The software combines seven tools into one: a CRM, email marketing, text message marketing, automations, pipelines for organization, booking appointments and a “power dialer”. It’s already getting positive feedback, with John Wojciak saying, “It’s been a game changer for me!” Alex Branning replied to an inquiry about why they built Agent CRM, and he said “My…

ActiveProspect Names Brian Caskey as New Chief Marketing Officer

Caskey Brings a 25 Year Track Record in Awareness Creation, and Top Line Revenue Growth to ActiveProspect ActiveProspect, the SaaS platform for consent-based marketing, announced that Brian Caskey has joined the company as Chief Marketing Officer effective immediately. Caskey brings a diverse background in global marketing, awareness creation, and revenue generation to ActiveProspect where he will oversee all aspects of global marketing. Caskey brings more than 25 years of experience developing high-impact awareness…

Unilog Announces Acumatica Partnership

eCommerce Platform fills a gap for B2B-focused distributors and manufacturers Unilog announced it has joined the Acumatica Marketplace as an ISV partner. The Marketplace offers Acumatica customers and reselling partners access to complementary applications which extend and enhance the world’s fastest-growing cloud ERP. Marketing Technology News: PROLIFIQ Announces RELATIONSHIP MAP Integration with Quip on Salesforce AppExchange Unilog’s powerful B2B eCommerce solution delivers extensive functionality designed to meet…