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Shemaroo, TVS Credit Among Leading Brands Increase Push Notifications Delivery by 50 to 70% With Netcore’s Smart Push

Netcore Solutions, a leading global marketing technology provider, announced the success of its recently launched Smart Push, a breakthrough notification delivery technology. Smart Push has helped brands like Shemaroo Entertainment, a leader in India's OTT space, and TVS Credit Services, an Indian financial services company, boost their Push Notification Delivery rate by more than 50%. Netcore also powers push notifications for leading brands, including ICICI Bank, My Team 11, Revv, Malindo Air, Sendo, Smartfren, Sun &…

Westpac Group Partners With Verizon Media DSP for Privacy-Led Omnichannel Marketing Solution

Westpac Group announced it has partnered with Verizon Media’s Omnichannel DSP across its entire brand portfolio including Westpac Bank, St George Bank, Bank of Melbourne and Bank of South Australia. The new partnership gives Westpac Group access to Verizon Media’s end-to-end strategic marketing and planning capabilities including: first-party data based audience insights; full-service omnichannel activation (including DOOH and Connected TV): and proprietary measurement tools to drive effectiveness. Marketing Technology…

Talon Redefines the OOH Programmatic Market by Launching Atlas, Its Intelligent Digital Planning and Buying Platform

Talon, the leading independent OOH specialist, has further strengthened its technology portfolio by launching Atlas, its intelligent automated digital OOH buying platform. As one of the biggest investors in digital OOH, Talon used its specialist knowledge and technology expertise to release a platform unlike any other currently available in the market. The platform launched with a campaign for Fineco Bank from Hearts & Science, which encourages investors back into the UK market. Atlas, which progressed from…

Alcatel-Lucent Enterprise and RingCentral Enter into a Strategic Partnership

Alcatel-Lucent Enterprise, a leading provider of communications, networking and cloud solutions, and RingCentral, Inc., a leading provider of global enterprise cloud communications, collaboration and contact center solutions, announced that they have entered into a strategic partnership to introduce a new co-branded cloud solution – Rainbow Office powered by RingCentral – making it unique and exclusive for Alcatel-Lucent Enterprise. RingCentral and Alcatel-Lucent Enterprise will jointly develop programs enabling both…

Why ‘Shopper Marketing’ is an Essential Part of IRL and Digital Campaigns

What comes to mind when you hear the phrase “Shopper Marketing”? Probably the usual tactics: In-store signage. Retailtainment activations like tasting events. Maybe even influencer meet-and-greets. But with our daily lives increasingly centered around the digital world, it’s time to think more holistically. E-commerce continues to grow exponentially, with consumers spending $601.75 billion online in the U.S. in 2019, roughly 16.0% of total retail sales for the year. And, while many savvy shopper marketers have long known…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from CallMiner (Customer Experience), Pegasystems (Automation), Salesforce (CRM), globaledit (Digital Asset Management), and KickFire (ABM). CallMiner and Intradiem Announce Partnership to Take Action on Behavioral Insight in Contact Centers CallMiner, the leading provider of artificial intelligence-fueled speech and customer interaction analytics, announced today a partnership with …

Comscore Introduces Comscore Consumer Intelligence for Local Markets

New offering connects near real-time shopping behavior to local market media consumption, enabling media, advertisers and agencies to optimize local advertising campaigns Comscore, a trusted partner for planning, transacting and evaluating media across platforms, and Consumer Orbit, a consumer science company and a leading aggregator of privacy compliant, consumer behavior-based information, announced the launch of Comscore Consumer Intelligence, a game-changing resource created for local market ad sellers, ad agencies…

CallMiner and Intradiem Announce Partnership to Take Action on Behavioral Insight in Contact Centers

Partnership Elevates CX and Quality Management by Automating Actions based on Conversational Insight CallMiner, the leading provider of artificial intelligence-fueled speech and customer interaction analytics, announced today a partnership with Intradiem, the only workforce automation solution that delivers guaranteed results while improving both agent engagement and the customer experience. The new partnership enables contact centers to raise the bar for customer satisfaction and agent quality management by automatically…

Frost & Sullivan Recognizes CenturyLink for Excellence in Innovation in UaaS in Latin America and the Caribbean

Frost & Sullivan awarded CenturyLink, Inc. its prestigious 2020 Best Practices Award for Excellence in Innovation, recognizing CenturyLink for the solid performance and effective strategy of its Unified Communications as a Service (UCaaS) in the Latin American and Caribbean market. Highlights from Frost & Sullivan's analysis: Companies are realizing the benefits of cloud-based models, the benefits of OPEX and CAPEX, the scalability and flexibility that allow organizations to increase or decrease the amount of…

MarTech Video Interview with Peter Crofut – Adswerve

https://youtu.be/Im-ivmJ3sf0 Peter is a Director of Partner Relationships at Adswerve. Recently, he was the Chief Evangelist of Google's Platform Marketing Solutions, consulting and providing thought leadership for Google's Sales teams and largest brands. Peter has helped CEOs and CMOs think through the activation of their Digital Marketing efforts with Google's advertising and data analytics platforms. From his 10 years with Google and 10 previous years in Ad technology Sales, Peter has been a pioneer and expert in…

MarTech Interview with Chris Kozup, CMO at Aruba Networks (a Hewlett Packard Enterprise Company)

"During a global pandemic, Marketing can play a leadership role in helping the sales process transform into a digital engagement model. While this approach has certainly existed in the B2C market, most B2B sellers – especially those in IT – are very accustomed to face-to-face interaction with customers." Hi Chris, please tell us about your role and the journey at HPE Aruba.  I have the honor of serving as the Chief Marketing Officer at Aruba, a Hewlett Packard Enterprise company. I have been in this role for close to a…

Salsa Labs Announces Salsa Engage for Salesforce on Salesforce AppExchange, the World’s Leading Enterprise Cloud Marketplace

Salsa Labs today announced that it has launched its online Smart Engagement Technology, Salsa Engage for Salesforce, on Salesforce AppExchange, empowering customers to engage with their supporters, raise funds, and change the world! Salsa Labs announced that it has launched its online Smart Engagement Technology, Salsa Engage for Salesforce, on Salesforce AppExchange, empowering customers to engage with their supporters, raise funds, and change the world! Salsa Engage for Salesforce Salsa Engage, purpose built for…

KickFire Releases New Extension For Adobe Launch And Announces Availability In The Adobe Exchange App Marketplace

KickFire latest Adobe Launch Extension update delivers enhanced website traffic visibility and valuable business intelligence to power Adobe user’s account based marketing strategies KickFire, the leader in IP address intelligence and company identification technology, announces its availability on the Adobe Exchange App Marketplace and newest Adobe Launch extension release. KickFire, an Innovate partner in the Adobe Exchange partner program, advanced its Adobe Experience Cloud integration with its latest Adobe Launch…

Large Lighting Brand Selects Bridgeline’s Celebros Solution To Power ECommerce Product Discovery & Intelligent Site Search

Bridgeline Digital, Inc., a provider of cloud-based digital experience software, announced a large lighting Company has selected Celebros Search by Bridgeline as their eCommerce product discovery and site search solution. The Company boasts more than 100,000 products online and offers a wide variety of light fixtures, including some of the world’s best lighting brands, such as Savoy House, Kichler and others.  The Company is the eCommerce division of a larger parent Company, founded in 1965, with a portfolio including…

globaledit Launches New Digital Asset Management Platform to Help Creative & Marketing Team

Customers can now streamline collaboration, workflow and asset management tasks related to creative production directly from globaledit globaledit, the leader in Creative Asset Management solutions, is introducing the next generation of its Digital Asset Management platform, a new iteration aimed to solve the challenges in producing high-quality visual assets at scale all from the cloud. The launch of globaledit's new software includes new capabilities added to the platform that further enable creative teams to…

Opera Launches Opera for Business and Announces New Partnership With Google My Business

Opera Limited, one of the world’s major browser providers and leader in AI-driven content delivery, is extending its offering to help small and medium enterprises (SMEs) in Nigeria to become easily discoverable online by announcing the launch of its new service Opera For Business. With Opera For Business SMEs can create an online profile of their business, tell their story to their customers online, and show accurate location as well as opening hours across Google’s popular services such as Google Maps. The new offering of…

Massively Brings Conversational Marketing To The Next Level With The Launch Of MAT By Massively

Businesses can now easily build their own AI-powered conversations Massively.ai is thrilled to announce the launch of the newest product built off Massively’s patented Conversational Marketing platform – MAT by Massively, which aims to empower businesses to build and instantly deploy custom AI Chatbot solutions without coding. The new product launches with a bot-development toolkit open to all users, including those with no programming experience. “Since 2014, we have continuously broken new ground enabling businesses…

etailz Announces New Features for AdManager to Optimize Amazon Advertising Marketing

New AdManager features provide advertisers with more data-driven insights into their budgets, SEO and campaign strategies etailz, Inc, the leading Amazon retailer that provides unparalleled marketing expertise and logistical support,  announced four additional features to AdManager, the company’s AI-powered self-service Amazon cost per click advertising software, that provides additional budget, SEO and campaign insights and optimization to Amazon advertisers. Now more than ever, the Amazon marketplace is changing at a…

Southern-Based Marketing Agency Expands into Detroit

GRO Marketing, a Tuscaloosa-based, full-service marketing agency, is proud to announce their second office will open in Detroit this fall to expand into new markets and to accommodate their growing team. "While researching several major markets to determine our second office location, Detroit's energy, culture, and massive talent pool really sold us," said Matt Pavlick, president of GRO. "The passion that the Detroit people have for their city is on a level that I've never seen before. Mixing the southern hospitality of…