Fourth Annual TAG European Fraud Benchmark Report Shows Decline from Already-Low 0.69% to 0.55% IVT Rate in TAG Certified Channels The Trustworthy Accountability Group (TAG), the leading global initiative to stop criminal activity and…
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Third-party verification will play a critical role in preserving digital audio media quality Integral Ad Science (a global leader in digital media quality, released its 2022 Amplifying Media Quality in Digital Audio Report. In partnership…
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Pixalate, the global market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, announced the next generation of its Ad Trust and Safety API suite to aid clients in today's…
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New Edgemesh Server feature is the only solution proven to help brands actively defend against click fraud, ad-fraud and bot networks using collective intelligence and real-time protection Edgemesh, provider of the eCommerce acceleration…
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Online advertisers can now monitor up to 500 advert clicks for fraud each month completely free of charge. Polygraph, a company specializing in click fraud detection, prevention, and blocking, is now offering advertisers a completely free…
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The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity and strengthen brand safety in the digital advertising supply chain, today released a new analysis of data from major Asia-Pacific…
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“Marketing reporting” also rises in interest among marketers, intent data show Brands and agencies don’t always agree, but this week they appear to be on the same page about “ad fraud," the No. 1 trending topic among both groups, as…
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The anti-fraud platform ADEX announced that a full pack of fraud-preventing features is now available for a free trial. This extension of the onboarding program allows advertisers to test the efficiency of the platform, size the…
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In a move to democratize access to anti-fraud technology, Pixalate's MRC-accredited IVT solution now powers a self-service API suite that combats fraudulent ad activity across iOS, Android, Roku and Amazon Fire TV Pixalate, the global…
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New data from DoubleVerify also shows a holiday spike in two CTV fraud schemes DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, released new data on the prevalence…
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ADEX, the leading anti-fraud solution provider aimed at protecting advertisers' websites from bots, announces that real-time traffic analysis is now available to all categories of customers additionally to a wide spectrum of advanced…
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Ad Fraud SPO technology, rooted in analysis of the SupplyChain Object (SCO) and Sellers.json, evaluates ad fraud, inventory quality, and arbitrage risk to identify bona fide partners across CTV, Mobile Apps, and Websites Pixalate, the…
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New US Fraud Benchmark Study Finds Record-Low IVT Rates in TAG Certified Channels; Advertisers Express Comfort with Sustained 1% Fraud Rate The digital ad industry reached a milestone accomplishment in its decade-long battle against ad…
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Adds Level of Security Across Various Aspects of Omnichannel Advertising for Buyers and Sellers, including SSAI for CTV Ads Now Available for Public Comment until October 30th IAB Tech Lab, the digital advertising technical…
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The leading European Ad Verification provider, Meetrics, offers comprehensive Invalid Traffic (IVT) Detection and Filtration solutions used to battle ad fraud online. Meetrics is one of the first companies worldwide who developed processes…
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TAG Asia-Pacific Fraud Snapshot Shows IVT Rate Maintained Under 1% for Second Year in TAG Certified Channels The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity and strengthen brand…
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According to data from the adtech company, ad fraud decreased across all key platforms in Q2, when compared to Q1 Kubient , the cloud advertising marketplace that enables advertisers and publishers to reach, monetize and connect their…
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Verve Group, a privacy-first omnichannel ad platform, today announced the addition of Pixalate’s Analytics tool to its ad fraud detection and measurement mechanisms. This is an extension of a long-standing business relationship between the…
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Primis, the leading Video Discovery platform for global publishers and the founders of Sellers.guide, today announced they are expanding their partnership with HUMAN, the global leader in collective protection against sophisticated bot…
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Third Annual Benchmark Study from The 614 Group Confirms Low 0.69% IVT Rate in TAG Certified Channels Despite Surge in Attacks During Pandemic The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal…
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