TrafficGuard and Juniper Research estimates that within the next five years, advertisers will be losing $100 million a day due …
AdLedger Unites Brands, Agencies, TV And Technology Companies To Fight Ad Fraud On OTT
Consortium Releases White Paper With Extensive Insights From The Hershey Company, Reprise/IPG Mediabrands, Hearst Television, MadHive, and Beachfront Media AdLedger, …
How AdsDax Is Leveraging Blockchain in a Bid to Defeat Ad Fraud
Ad Tech Firm Unveils Ambitious Plans to Tackle Ad Fraud in an End-To-End Platform With Blockchain at Its Core AdsDax, …
CHEQ Report: Online Ad Fraud To Cost $23 Billion Globally in 2019
Marketers are expected to lose $23 billion this year in online ad spending because of ad fraud, a global economic …
Mobiquity’s AdCop Finds Ad Fraud Lurking Below the Floor
Beta Program Identifies Nearly 100% of Programmatic Media Below Bid Floor Pricing is Fraudulent Mobiquity Technologies, Inc., a leading technology …
Beware: Ad Fraud is Not a Harmless Crime
Ad fraud impacts real people with real lives, sometimes putting them in mortal danger, and we should be paying more …
AdColony Receives TAG Certified Against Fraud Recertification, Continues Commitment To Fight In-App Ad Fraud
Trustworthy Accountability Group (TAG) Certifies Mobile Advertising Marketplace for Second Year in a Row AdColony, the mobile performance marketplace, announced …
Why Every Growth Marketer Needs to Take Ad Fraud Seriously in 2019
The Mobile Marketing industry has never been bigger, with ad spend predicted to reach $232.34 billion in 2019, according to …
Oracle Exposes “DrainerBot” Mobile Ad Fraud Operation
Millions of Consumer Devices May Be Infected; Apps Can Drain 10GB Data/Month; Joint Work of Teams from Oracle’s Moat and …
New Digital Ad Fraud Awareness Research Study by tribeOS Reveals Alarming Disconnect with Experienced Marketers
77% of Marketers Know Ad Fraud Exists Yet Only 20% Believe Their Campaigns are Affected Ad fraud is not Bigfoot. …
Mobiquity Technologies and Advangelists Release AdCop to Fight Ad Fraud
Mobiquity Technologies, Inc., announces AdCop, the advertising industry’s first transparent ad fraud reporting system to be made available free to …
Codewise Launches the Industry’s First Ad Analytics Platform with Embedded Ad Fraud Detection
Digital Marketers Can Now Detect Ad Fraud and Measure, Manage and Optimize Ads Operations All in One Place, Achieving Unprecedented …
The End of Ad Fraud? A Radical Transparency “Reckoning” Awaits the Digital Advertising Industry in 2019
New, Eye-Opening Video from Ad Tech Startup Tribeos Delivers Major Wake-Up Call How much havoc does ad fraud wreak on …
Tappx Partners with Pixalate to Guard Against Connected TV/OTT Ad Fraud
Tappx has partnered with Pixalate in order to offer advanced invalid traffic detection technology for its over-the-top (OTT) services. The …
The Fall of Organic Installs and the Growth of App-Install Ad Fraud
The global app economy got used to the constant growth and booming numbers of downloads, consumer spend, time spent on …
Simplaex Partners with Integral Ad Science for Brand Safety, Viewability and Ad Fraud Measurement
Simplaex Has Chosen the Global Leader in Measuring Media Quality to Provide Greater Ability to Measure the Quality of Mobile Campaigns …
Adscend Media and Distil Networks to Host Webinar on Combating Ad Fraud
“Getting to Know Ad Fraud” Breaks Down Key Fraud Components, Empowering Attendees with Insights to Improve Campaign Performance and Fraud …
IAB Tech Lab Launches Ads.txt Aggregator as Part of Ongoing Effort to Combat Ad Fraud
New Tool Provides Comprehensive Resource to Confirm Authorized Ad Sellers The IAB Technology Laboratory recently released ads.txt aggregator – a …
Anura Empowers LeadThink Fight Ad Fraud with Deep Analytics Reporting
eZanga CEO, Rich Kahn Spoke About How LeadThink Used Anura and Found That Insight Into Organizational Ad Fraud Increased Dramatically …
SundaySky Releases Next-Generation Advertising System that Strengthens Brand Safety, Increases Viewability and Combats Ad Fraud
New Updates Help Ensure Brand Safety and Increased Customer Engagement at Scale SundaySky, the company that combines the power of …