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Why Every Growth Marketer Needs to Take Ad Fraud Seriously in 2019

The Mobile Marketing industry has never been bigger, with ad spend predicted to reach $232.34 billion in 2019, according to eMarketer. But ad fraud remains a black mark on the sector. As Adjust’s fraud prevention filters reject around one million fraudulent activities a day, we strongly believe that fraud should be every growth marketer’s priority going into 2019. Without maintaining a strong view of the problem, finding the solution becomes much harder. Before we begin, let’s answer the basics: What exactly is ad…

Oracle Exposes “DrainerBot” Mobile Ad Fraud Operation

Millions of Consumer Devices May Be Infected; Apps Can Drain 10GB Data/Month; Joint Work of Teams from Oracle’s Moat and Dyn Acquisitions Led to Discovery Oracle announced the discovery of and mitigation steps for “DrainerBot,” a major mobile ad fraud operation distributed through millions of downloads of infected consumer apps. Infected apps can consume more than 10GB of data per month downloading hidden and unseen video ads, potentially costing each device owner a hundred dollars per year or more in data overage…

New Digital Ad Fraud Awareness Research Study by tribeOS Reveals Alarming Disconnect with Experienced Marketers

77% of Marketers Know Ad Fraud Exists Yet Only 20% Believe Their Campaigns are Affected Ad fraud is not Bigfoot. Proof of it actually exists. The numbers don't lie. Even so, global industry statistics like $51 million a day stolen from digital ad programs often fall on deaf ears with even the most savvy marketers. This urgent message of ad fraud robbery isn't because marketers are unaware. Marketers do know about ad fraud from bot farms and domain spoofing, but the majority can't define (or even measure) what those are…

Mobiquity Technologies and Advangelists Release AdCop to Fight Ad Fraud

Mobiquity Technologies, Inc., announces AdCop, the advertising industry’s first transparent ad fraud reporting system to be made available free to brands and marketers as a beta testing program independent from Advangelists. Originally designed as a proprietary Advangelists platform feature, AdCop monitors for programmatic fraud post bid impression. If AdCop™ suspects fraud, the Advangelists platform renders a blank page instead of an advertiser’s advertisement as a brand safety measure. In addition, the platform’s…

Codewise Launches the Industry’s First Ad Analytics Platform with Embedded Ad Fraud Detection

Digital Marketers Can Now Detect Ad Fraud and Measure, Manage and Optimize Ads Operations All in One Place, Achieving Unprecedented ROI Codewise, the industry's first provider of AI-powered online ad measurement and management solutions for digital marketers, recognized by the Financial Times as one of the fastest-growing companies in Europe, announced that it has enriched its Voluum ad tracking platform with an Anti-Fraud Kit, becoming the only advertising analytics platform that includes a comprehensive solution for…

The End of Ad Fraud? A Radical Transparency “Reckoning” Awaits the Digital Advertising Industry in 2019

New, Eye-Opening Video from Ad Tech Startup Tribeos Delivers Major Wake-Up Call How much havoc does ad fraud wreak on digital advertisers? The founders of Ad Tech startup tribeOS are exhibit one. Collectively, their online businesses lost millions to fraudulent clicks, spambots and phantom views. The human cost was greater still. Businesses ruined, jobs lost, and it almost ended a life. All while the digital ad industry sat and did nothing. No wonder ad fraud is the second most profitable type of organized crime in the…

Tappx Partners with Pixalate to Guard Against Connected TV/OTT Ad Fraud

Tappx has partnered with Pixalate in order to offer advanced invalid traffic detection technology for its over-the-top (OTT) services. The global Tappx solutions, which will be enhanced by Pixalate technology, includes ‘Ad-Replacement’ services for digital TV, ‘Dynamic Ad Insertions’ (DAI), digital TV ad time slot detection and insertion of programmatic video ads, and ‘Addressable TV’ ads, which deliver targeted and personalized ads based on TV user interests. Traditionally speaking, OTT was a “secure environment”…

The Fall of Organic Installs and the Growth of App-Install Ad Fraud

The global app economy got used to the constant growth and booming numbers of downloads, consumer spend, time spent on apps and other similar metrics. And the last year was no exception: There’s been a 60% growth in the number of global app downloads, consumer spend has more than doubled, and time spent on apps increased by 30%. Source: AppAnnie, 2017 Retrospective In the same time, despite the mass cleaning of old and abandoned apps out of the Apple App store, the overall number of apps has reached the mark of 5.8…

Simplaex Partners with Integral Ad Science for Brand Safety, Viewability and Ad Fraud Measurement

Simplaex Has Chosen the Global Leader in Measuring Media Quality to Provide Greater Ability to Measure the Quality of Mobile Campaigns Simplaex, the company behind the world’s most advanced Artificial Intelligence-powered user classification technology announced its partnership with Integral Ad Science (IAS), a global software company that empowers the advertising industry with ad effectiveness solutions. Simplaex has chosen the global leader in measuring media quality to provide greater ability to measure the quality of…

Adscend Media and Distil Networks to Host Webinar on Combating Ad Fraud

"Getting to Know Ad Fraud" Breaks Down Key Fraud Components, Empowering Attendees with Insights to Improve Campaign Performance and Fraud Defense Leading rewards platform Adscend Media, and Distil Networks, the global leader in bot mitigation, announced that they will co-host a webinar on combating digital ad fraud, taking place on Wednesday, May 30th at 2:00 p.m. EDT. The webinar titled, "Getting to Know Ad Fraud" will provide an in-depth look at how ad fraud occurs, and strategies to minimize attacks that cost…

IAB Tech Lab Launches Ads.txt Aggregator as Part of Ongoing Effort to Combat Ad Fraud

New Tool Provides Comprehensive Resource to Confirm Authorized Ad Sellers The IAB Technology Laboratory recently released ads.txt aggregator – a critical tool to support its ads.txt anti-fraud initiative. This service provides daily updates on publishers’ approved ad sellers, making it easier for marketers, agencies, and platforms to eliminate fraudulent inventory sources, and fight against domain misrepresentation. Ads.txt (Authorized Digital Sellers), which launched in May 2017, allows publishers to list their…

Anura Empowers LeadThink Fight Ad Fraud with Deep Analytics Reporting

eZanga CEO, Rich Kahn Spoke About How LeadThink Used Anura and Found That  Insight Into Organizational Ad Fraud Increased Dramatically Anura, a leading ad fraud and PPC fraud detection software made by eZanga, published a report on how their client, LeadThink, gained significantly from Anura's robust analytics platform. LeadThink used Anura for several months and found that the organizational ad fraud insight increased dramatically. Read More: Here is What’s Wrong With CRM Ophir Laizerovich, President and…

SundaySky Releases Next-Generation Advertising System that Strengthens Brand Safety, Increases Viewability and Combats Ad Fraud

New Updates Help Ensure Brand Safety and Increased Customer Engagement at Scale SundaySky, the company that combines the power of personalization with the emotion of video, announced a series of enhancements for ad viewability, fraud and brand safety within its advertising suite. The company has strengthened its artificial intelligence (AI) capabilities and added more safeguards to its verification processes to avoid questionable or fraudulent ad placements online, ensuring maximum customer engagement and the delivery of…

Headway Partners With Ad Fraud Protection Leader Pixalate

Partnership Will Provide Headway's Clients Ad Fraud Protection Headway, the leading data-driven media buying company for marketers worldwide, announced a partnership with Pixalate, the leader in ad fraud protection and data intelligence, to ensure its video inventory is free of ad fraud and fully viewable. This partnership will provide leading-edge analytics technology designed to protect Headway's clients against the newest and most difficult forms of ad fraud, helping brand marketers safely purchase high-quality…

AdColony Receives TAG Certification For Fighting Digital Ad Fraud; Commitment To Quality

Mobile Video Advertising Leader Meets Stringent Requirements from Trustworthy Accountability Group (TAG) AdColony, the ad quality video marketplace, announced the company has been granted the coveted Certified For Fraud certification by Trustworthy Accountability Group (TAG). The certification reaffirms AdColony's continuing efforts to directly combat ad fraud and offer increased transparency for its advertising and publishing partners. "Advertisers deserve to know that the campaign reporting they receive is honest…

Persona.ly Joins Adjust’s Coalition Against Ad Fraud

Persona.ly, Global Leader in Mobile Ad Tech, Joins Adjust's Coalition Against Ad Fraud (CAFF), Will Continue to Combat Against Ad Fraud and Aid in Their Prevention and Detection.    Leading global mobile user acquisition and monetization firm, Persona.ly announced earlier this month its acceptance to Adjust's Coalition Against Ad Fraud (CAAF). Persona.ly's focus on developing proprietary fraud prevention technology in-house helped position it as a proficient combatant in the fight against fraudsters that can help set the…

Headway Joins Adjust Coalition Against Ad Fraud (CAAF)

As a Member of CAAF, Headway Will Work Alongside Other Anti-Fraud Innovators to Develop Modern Solutions and Educate on the Dangers and Impact of Ad Fraud Industry leading global media marketing firm Headway announced this week its acceptance as a member of the Adjust Coalition Against Ad Fraud (CAAF). Headway's dedication to stemming the tide of mobile ad fraud has earned them this position with industry leaders and influencers. Coalition membership is exclusive to companies who have passed a rigorous vetting process…

Local Media Consortium Partners with Integral Ad Science to Deliver Better Results to Members for Brand Safety, Ad Fraud, and Viewability

Using Integral Ad Science's Automated Real-Time Platform, Local Media Consortium Members Can Seamlessly Eliminate Impression Waste, Streamline Workflow, Improve Inventory Quality, and Increase Revenue The Local Media Consortium (LMC), a strategic alliance of leading local media companies, today announced a new partnership with Integral Ad Science (IAS), a global measurement and analytics company that builds verification, optimization, and analytics solutions to empower the advertising industry to invest with confidence…

Local Media Consortium Partners with Integral Ad Science to Deliver Better Results to Members for Brand Safety, Ad Fraud, and Viewability

The Local Media Consortium (LMC), a strategic alliance of leading local media companies, today announced a new partnership with Integral Ad Science (IAS), a global measurement and analytics company that builds verification, optimization, and analytics solutions to empower the advertising industry to invest with confidence and activate consumers everywhere. By partnering with IAS, the LMC will enable its members – which include more than 75 local media companies representing more than 1,700 newspaper,…

The Three Types of Ad Fraud Marketers Should Know About – and How to Tackle Them

Predicted to cost brands $16.4 billion last year alone, ad fraud is a growing challenge that a marketer can no longer ignore. And with fraudsters constantly adjusting their tactics to evade detection, staying one step ahead can seem like an impossible challenge. Marketers must educate themselves on the different types of fraud – including the latest tactics – and work with their ad tech partners to protect their campaigns and stay above the fray. In this article, we’ll describe three types of ad fraud marketers need to be…