Version2 Achieves Anniversary Milestone As Innovative Ad Tech Disruptor

Version2, an industry leader in programmatic advertising and technologies, celebrates its milestone first anniversary. The company launched during the onset of the COVID-19 global pandemic in 2020. This month marks consecutive growth and expansion, serving more than 50 clients both domestically and internationally. "It has been an unprecedented first year for our business and we are grateful to all of our partners and team members for helping us achieve this significant milestone," says David Burns, Chief Executive…

A Quick Read on a Few Top AI Powered Ad Tech Platforms

Artificial Intelligence is engulfing marketing and advertising at every level, right from automatic ad creation, ad buying to audience targeting. Not to mention that most of the major ad platforms are powered by AI, and these platforms are capable of creating impactful advertisements without a lot of human involvement anymore. Artificial Intelligence has already disrupted marketing and advertising. It is normal to wonder  - what 2021 bring for AdTech? This makeshift from conventional to online has been a blessing to…

Contextual Ad Tech Leader GumGum Announces $75M investment from Goldman Sachs Growth

GumGum, a global contextual advertising technology company, today announced a $75 million investment by Goldman Sachs Growth to accelerate the growth of its sophisticated contextual intelligence advertising product suite.   Marketing Technology News: Effectv Launches New Division to Better Serve Advertisers’ Evolving Needs for Audience Delivery… Demand for GumGum's contextual advertising technology is growing rapidly as cookies and other audience targeting technologies based on personal information are being phased…

International Media Buying and Ad Tech Advisory Criterion Global Expands Miami Operations With Move to Coconut Grove

International media buying firm, Criterion Global, announces the expansion of its offices to the penthouse floor of Grove Forest Plaza in Miami’s Coconut Grove. Criterion Global provides digital media buying, and related martech consulting services for direct-to-consumer ecommerce and CPG brands, as well as clients in the travel and hospitality, and banking sectors globally. The firm’s Miami headquarters has historically led media strategy for clients across Latin America, where global ad spending data show the…

AdPlayer.Pro Video Ad Tech Provider Introduces New YouTube Demand Features

AdPlayer.Pro enhances the functional core of its video ad serving and management platform, expanding outstream video advertising opportunities for brands and agencies. AdPlayer.Pro, a global provider of outstream video ads solutions, has released essential updates for its video ad server users on the Demand side. Marketing Technology News: MarTech Interview with Clayton Ruebensaal, EVP of Global B2B Marketing at American Express According to the official announcement, one of the most crucial upgrades…

Operative Acquires Ad Tech Company STAQ

Operative Doubles Down On Automation & Consolidating Programmatic & Direct Digital Sales Management Capabilities With Latest Acquisition Operative announced today the completion of its acquisition of STAQ, a data collection, normalization and visualization technology company, and a leader in programmatic digital business management. The acquisition will further expand upon Operative's capabilities to aggregate, automate, normalize and optimize data, allowing Media companies to take full control of their entire…

Smaato’s Digital Ad Tech Platform Launches OTT Solution Giving Publishers Complete Control Over Their OTT Monetization Strategy

With controls for video-on-demand, live video and audio, publishers can make one request to Smaato to get Dynamic Ad Insertion and OTT ad-serving controls with access to programmatic buyers Smaato's omnichannel platform is a self-serve ad server built with a mobile-first mindset. After successfully beta testing Smaato's OTT platform with five global streaming platforms, two OTT aggregators, two broadcasters and a smart TV manufacturer, the company is proud to announce the launch of OTT inside its Smaato Publisher Platform…

Smaato’s Digital Ad Tech Platform is a Data-Privacy Compliant, Self-Serve Ad Server and Monetization Solution That Gives Publishers…

Digital Advertising Technology Platform Smaato enters the new era of privacy with an omnichannel approach, extending reach for marketers across all channels while giving publishers controls to create their own walled gardens Smaato's screen, device, format, environment and revenue-model agnostic platform is designed to enhance end-user experiences. Publishers and marketers can rest assured that user data remains protected, while the most highly relevant ads reach Smart TVs, desktops and mobile devices around the globe.…

World Cricket Championship Inks Exclusive Deal With Israel-Based in-Game Ad Solution Provider Anzu to Bring New-Age Blended Ad Technology

Nazara’s subsidiary, Next Wave Multimedia Pvt Ltd., exclusively partners with Israel-based Anzu with the aim to bring advancement in blended in-game advertising for the second edition of their award-winning World Cricket Championship (WCC) franchise. The game will look to leverage Anzu’s blended in-game ad technology, bringing more opportunities for brands and advertisers in the Indian ecosystem. While most games are appropriate for advertising, sports-themed ones such as WCC 2 provide an ideal environment for in-game…

FreeWheel to Acquire Ad Tech Leader Beeswax

Acquisition will enable FreeWheel clients to participate more seamlessly in the growing programmatic TV ecosystem FreeWheel announced that it has agreed to acquire Beeswax, a software as a service (SaaS) advertising company. The acquisition will expand FreeWheel’s current programmatic marketplace capabilities across all forms of television and video advertising, including Connected TV (CTV) and Set-top Box Video on Demand (STB VOD). This transaction is expected to close in January 2021, pending regulatory approvals.…

Former Amobee, SingTel Ad Tech Veteran Harry Dewhirst Joins Hivestack’s Advisory Board

Hivestack, the global ad tech leader in programmatic digital out-of-home (DOOH) advertising, announced the appointment of Harry Dewhirst as the first member of its Advisory Board. Dewhirst, who co-founded adtech company Amobee – which was acquired in 2012 by SingTel – will focus on advising and providing counsel on the strategic expansion of Hivestack across APAC. “We are delighted to welcome Harry as a member of Hivestack’s Advisory Board”, commented Andreas Soupliotis, Co-founder and CEO of Hivestack. “His success as a…

Criteo positioned as a Challenger in the 2020 Gartner Magic Quadrant for Ad Tech

Criteo S.A., the global technology company powering the world's marketers with trusted and impactful advertising,  announced it was recognized as a Challenger in the September 2020 Gartner Magic Quadrant for Ad Tech, a research report authored by Andrew Frank, Lizzy Foo Kune and Eric Schmitt. The Gartner Magic Quadrant for Ad Tech evaluates technology vendors for managing digital advertising across channels, including display, video, over-the-top/connected TV (OTT/CTV), mobile, social and search. According to the report,…

Centro Positioned as a Challenger in the Gartner 2020 Magic Quadrant for Ad Tech

Centro, a global provider of advertising technology, announced that it has been positioned as a ‘Challenger’ in the Gartner 2020 Magic Quadrant for Ad Tech. According to Gartner in its report, “Challengers in this Magic Quadrant perform as well as (or better than) Leaders but tend to focus more narrowly on certain channels, strategies or nonenterprise buyer profiles. Challengers are positioned close to the Leaders Quadrant and, in many cases, their specialization is an advantage to some buyers.” The report further states…

Amobee Placed in the Leaders Quadrant of the Gartner Magic Quadrant for Ad Tech

Industry-Leading Analyst Firm Recognizes Amobee For Completeness of Vision and Ability to Execute Amobee, the global advertising technology company reinventing advertising for the converging world, today announced it has been positioned by Gartner in the Leaders quadrant of the Magic Quadrant for Ad Tech (September 2020). "The last two years have been transformative for Amobee. To us, Gartner’s independent research validates our strategy as we continue to unify advanced TV and digital video with data-driven linear TV…

MediaMath Named a Leader in the 2020 Gartner Magic Quadrant for Ad Tech for Third Consecutive Year

MediaMath, acclaimed independent advertising technology company for brands and agencies, announced it has been named a Leader in Gartner's 2020 Magic Quadrant for AdTech for the third year in a row. The company's data science-driven innovation via its Brain machine learning algorithm, its vision to redesign the digital supply chain through SOURCE and its consultative partnership to major brands and agencies have cemented its leadership in the ad tech market. "Our mission is to reimagine the digital advertising…

Profitero Partners With Top Media Agencies and Ad Tech Providers to Help Brands Optimize eCommerce Marketing Performance

Profitero, a leading global enterprise eCommerce SaaS analytics platform, announced a first of its kind “open ecosystem” connecting retail digital shelf analytics, media agencies, and ad tech platforms together for optimized marketing performance. The ecosystem eliminates long-standing silos between eCommerce sales and marketing teams through integrations that allow ad agencies and ad tech platforms to adjust and optimize eCommerce advertising campaigns and content based on out-of-stock, search traffic, conversion rates, and…

Hivestack Appoints Former Samsung Ad Tech Industry Veteran Vlad Stesin As Board Member

Latest addition to the company’s board of directors further supports global expansion. Hivestack, a global ad tech leader in digital out-of-home (DOOH), announced the appointment of Vlad Stesin as a member of the company’s board of directors. Stesin is currently the Co-Founder and Chief Product Officer of Optable, a next generation data connectivity platform and formerly the Co-Founder and VP Product of AdGear, a digital advertising technology company acquired by Samsung Electronics in 2016 and is now part of Samsung Ads.…

Former Snapchat Media Executive Joins Ad Tech Start-Up

Jeff Lucas Becomes Executive Advisor at Mobilize Solutions to Provide Strategic Guidance to Help the Company Scale “In-Camera” Media Sales & Operations Mobilize Solutions has added media innovator, Jeff Lucas to their Board as an Executive Advisor. Lucas is the right guy at the right time as the company has secured mass distribution agreements to deliver timely & relevant content to millions of everyday camera users. “I am happy to be a resource as Mobilize embarks on the exciting world of camera-marketing. There…

Ad Tech Veteran Katie Back Joins Firstlight Media As Chief Revenue Officer

Will Drive Sales and Go-To-Market Strategies for OTT Platform Innovator Katie Back, a video advertising veteran who has spearheaded key technology initiatives across pay-TV and digital ecosystems, has been named Chief Revenue Officer of Firstlight Media, the innovator of modular OTT platforms for true engagement and monetization announced. Marketing Technology News: Valassis Real-time Insights Inform Marketing Strategies Amid COVID-19 Back, who was instrumental in shaping the market success of Freewheel, A Comcast…

Dailymotion Joins Prebid.org Community to Endorse Transparency in the Ad Tech Ecosystem

Dailymotion, a Vivendi-owned global video platform, combining premium content and quality advertising solutions in a trustworthy environment, has joined Prebid.org, an independent organization designed to ensure and promote fair, transparent, and efficient header bidding across programmatic advertising as a Community member. Marketing Technology News: DisruptOps Raises $9 Million Series A to Scale Cloud Security Operations With members spanning from publishers to ad tech companies, the organization manages open source…