Sendoso and Cameo Partner to Bring Celebrity Experiences to B2B Buyers

Sendoso Becomes Cameo’s First B2B Partnership, Enabling Revenue-Driving Teams to Connect with Hard-to-Reach Customers by Delivering Personalized Experiences from their Favorite Pop Culture Icons and Athletes Sendoso, the leading Sending Platform, announced their partnership with Cameo, the platform that connects fans directly with their favorite pop culture icons, to bring celebrity experiences to B2B buyers, delivering personal experiences at scale. In addition to its Cameo integration, Sendoso launched several new…

PROS Global Survey: Two-Thirds of B2B Buyers Have Experienced Vendor Challenges with COVID-19

Buyers Want Vendors That Offer Digital Purchasing and Personalized Pricing Through Self-Serve Channels PROS, a provider of AI-powered solutions that optimize selling in the digital economy, announced the findings of its recent survey on digital purchasing trends and vendor preferences as a result of COVID-19. The “COVID-19 B2B Buying Trends Report” reveals that B2B buyers are more likely to purchase from vendors that offer digital self-serve purchasing channels, are quick to respond to buyer inquiries, provide personalized…

New Avionos Data Reveals the Need for Seamless On and Offline Commerce Experiences Citing 69% of B2B Buyers Unable to Complete Purchases…

The report breaks down the evolving B2B commerce landscape, and how salespeople and technology can most effectively work together to counter the effects of market uncertainty Avionos, which designs and implements digital commerce and marketing solutions, releases its third annual B2B report, “Turning B2B Salespeople Into Strategic Advisors.” The report proves that B2B salespeople aren’t going anywhere, despite Forrester arguing in 2017 that the B2B salesperson would be displaced by technology by 2020. Marketing Technology…

B2B Buyers Most Concerned About Transparent Costs on B2B Companies’ Websites, Highlighting Importance of Trust in B2B Sales Funnel

A new survey of B2B buyers finds they value transparent information about cost (25%) as the most important characteristic of a B2B company's website. Companies offering B2B services and software should prioritize building trust with potential customers through their websites and other digital content B2B buyers prioritize transparent information about cost when reviewing the websites of B2B software and services companies, finds a new survey from Clutch, the leading B2B ratings and reviews platform. One in four B2B…

80% of B2B Buyers Have Switched From Suppliers That are Unable to Align Their Services with Buyer Expectations, Accenture Interactive…

New Global Study Explores Untapped Opportunity for Growth in the B2B Market by Putting Customer Experiences First A global study released by Accenture Interactive at the annual B2B Online conference highlights urgency for B2B leaders to combine a human-centered approach to sales with investments in digital tools to improve the service experience for customers and achieve lasting growth. “Today’s B2B leaders are struggling with how to effectively integrate human interactions with digital experiences that enhance customer…

PROS Global Survey Finds B2B Buyers Prioritize Personalization and Real-Time Pricing

Respondents also value self-service and fast responses to quote requests PROS, a leading provider of AI-powered solutions that optimize selling in the digital economy, announced the findings of its global survey of more than 1,000 procurement and purchasing leaders that sheds light on digital buying trends. “What B2B Buyers Want in 2019: Speed, Personalization and Intelligence” explores current business purchasing trends, revealing overlooked perspectives on buyers’ relationships with vendors. The research shows that as…

Bombora Expands Its Platform and Includes Historical Data to Provide Further Insights on B2B Buyers

The Company’s Flagship Product Surge Will Now Extend Its Data Insights to Provide Historical Data of Up to 18 Months Bombora’s platform provides the B2B Marketing Community with rich insights about buyers that are willing to buy business products. The company derives this data by keenly extracting content absorption of business personnel, for example, White Papers that they download or their footprints on the company website. Bombora announced on Monday about the launch of ‘The Historical Buyer Journey Analysis Tool.’ It…

Drift Launches Intel to Eliminate Friction for B2B Buyers

Conversational Marketing Leader Unveils New Technology That Gives Businesses All of the Information They Need to Provide a World-Class Buying Experience to Every Website Visitor -- Without Relying on Lead Forms Drift, the world’s leading conversational marketing and sales platform, brings B2B marketers one step closer to a world without forms with the launch of Drift Intel. This powerful new feature -- included in the latest update to the Drift platform -- changes the game for B2B buyers who are looking to provide a…

Informa Engage’s Content Engagement Centers Deliver Bingeable Content to Move B2B Buyers Through the Buying Journey Faster

Sixty-eight percent of B2B marketers prioritize content marketing as a top tactic to engage decision makers and 55% find measuring success their number one content marketing challenge, followed by driving traffic to content. (Informa Engage Research) To address these challenges, Informa Engage has developed Content Engagement Centers. Content Engagement Centers are highly interactive digital content hubs that offer highly relevant bingeable content to B2B buyers in various stages of the buying journey. With a focus on an…

PathFactory Unlocks Powerful New Insights For B2B Marketing and Sales Teams To Enable Buyers

Path Analytics and Pathfactory for Sales Give B2B Marketers and Salespeople Access to Actionable, Cutting-Edge Data on Marketing Performance and Buyer Behavior Does anyone really read our marketing content? Are those leads marketing sent to sales truly qualified? Is the entire buying committee engaged, or is all that activity just from one rogue tire-kicker? These are just some of the critical questions B2B marketing and sales teams will finally be able to answer for the first time ever thanks to a groundbreaking suite of…

PathFactory And Drift Integrate To Create Better On-Demand B2B Marketing Experiences For Buyers

The New Integration Makes It Easy for Marketers to Give Buyers the Personalized, Real-Time Experiences They Now Expect from B2B Brands PathFactory and Drift announced an integration that brings exciting new capabilities to B2B buyer enablement, and helps marketers and salespeople better understand the role content and chatbots play in the buying process. The seamless integration between PathFactory’s Content Insight and Activation Platform and Drift’s conversational marketing and sales platform adds chatbots and…

The B2B Salesman Isn’t Dead: Only 30 Percent Of Business Buyers Prefer To Conduct Research On Their Own

Showpad’s “The New B2B Buyer Experience” Study Finds That a Skilled Salesperson Armed with Engaging, Interactive Content Experiences Is Best Positioned to Succeed in Increasingly Digital B2B Buyer Journeys The world of B2B sales has evolved. The average path to purchase is increasing in length, buyers are more informed than ever, and more stakeholders are involved in every purchase. However, according to the New B2B Buyer Experience report by Showpad, the leading sales enablement platform for modern sellers, this evolution…

Content Marketing Tools For Every B2B Marketer

As good as 88% of the B2B marketers believe in using content marketing as an integrated part of their digital marketing strategy. Are you a part of the 88% clan or the rest of the 12%? Irrespective of whether you are or aren’t, keep abreast of the latest in content marketing, learning about different content marketing tools, understanding them and adapting them to your digital marketing strategy is crucial.The importance of a strong content marketing strategy can never be overstated. There are hundreds of content…

Forrester Announces Full Conference Agenda For B2B Summit North America Live Virtual Experience

Event will showcase latest research and unveil new tools to help B2B marketing, sales, and product leaders accelerate business growth Forrester (Nasdaq: FORR) today announced the full conference agenda for its B2B Summit North America live virtual experience to be held May 3–6, 2021. For more than a decade, B2B Summit — formerly the SiriusDecisions Summit — has been a trusted resource for marketing, sales, and product leaders as they navigate unprecedented business challenges. In addition to new research being unveiled,…

How To Deliver Personalized B2B Buyer Journeys At Scale

How to Deliver Personalized B2B Buyer Journeys at Scale will feature a panel of experts discussing how marketeers can move buyers from one stage of the journey to the next, effectively and at scale. The panel webinar, hosted by author and journalistic storyteller, Christoph Trappe, includes speakers from world-leading brands including award-winning personalization software solution, Webeo, precision demand marketing leader, Integrate, pioneer in remote working technology, LogMeIn, and innovative website visitor automation…

Folloze And 6sense Announce Technology Partnership To Power Digitally Rich B2B Buyer Journeys

Partnership harnesses intent and predictive data with personalized experiences and sales orchestration to enable integrated, omnichannel campaigns across the entire buyer journey Folloze and 6sense today announced a technology partnership that combines 6sense’s intent, predictive, and account engagement data with Folloze’s personalized buyer experience and sales orchestration capabilities. Using real-time data to understand buyer behavior, the integration will identify target accounts and deliver contextual buying…

MeritB2B Survey Report Shows Digital Growth For B2B Marketers

Marketers Add New Capabilities To Meet Growing Digital Customer Engagement, Resulting in Higher Average Order Value for Many Companies, MeritB2B Reports MeritB2B, the leading provider of B2B data and performance marketing solutions, today announced the results of a survey of B2B marketers that shows a dramatic increase in digital marketing over the course of 2020 and a focus on digital growth in 2021. With business buyers mostly online for the past year, B2B marketers reported added investment into digital channels for both…

Bombora Advances Understanding of B2B Buyer Intent with Company Surge BERT-Based B2B Topic Classifier

Customers using Bombora’s Company Surge intent signals are enjoying even more precise results thanks to a major advancement, the company announced . Human evaluation of the company’s new BERT-based B2B Topic Classifier shows a 26% improvement in topic prediction — that is, a more precise understanding of the categories business buyers are researching — along with increase in domain coverage (the companies those business buyers are from) against topics. Bombora now captures more of the research signals that b2b sales and…

True Influence® and Lotame Partner to Drive Programmatic Display Advertising for B2B Marketers

True Influence®, the technology leader of data-based sales and marketing solutions, today announced a partnership with Lotame, the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising. Under the new partnership, True Influence will be providing access to its data for Lotame customers to use for programmatic display advertising through the Lotame Data Exchange (LDX), the world's largest second- and third-party data marketplace. Marketing Technology…

Hubb Named A Leader Among B2B Marketing Events Management Solutions By Independent Research Firm

'Hubb excels at delivering distinctive online experiences marketers' value' - B2B Marketing Events Management Solutions, Q1 2021 Report Hubb, a leading virtual, hybrid, and in-person event software platform, today announced that Forrester rated the Hubb Management Platform as a Leader in The Forrester Wave™:: B2B Marketing Events Management Solution, Q1 2021. Forrester evaluated 14 platforms based on 28 criteria, scoring their current offering, strategy, and market presence. Hubb received the highest scores possible in…