GWI Hires Former Brandwatch CPO, Bex Campbell, to Continue Business Growth

GWI, the leading target audience company, announces the appointment of Bex Campbell as Chief Product Officer. Bex joins the GWI team from Brandwatch, bringing 8 years of extensive research technology and leadership experience to the role. Marketing Technology News: MarTech Interview with Dmitri Lisitski, Co-founder and CEO at Influ2 “We can’t imagine someone more suited to the role, and we’re all looking forward to welcoming Bex to the team.” Bex will help GWI expand its business by spearheading product development…

Cision Closes Brandwatch Acquisition

Cision announced that it is closing on its acquisition of digital consumer intelligence company Brandwatch today. The deal pairs Cision's long-time leadership in media intelligence with Brandwatch's AI and machine learning technology and deep social listening. Today is also marked by the launch of a new embedded Brandwatch app on Cision's platforms and enhanced social media analysis across its offerings. As the deal closes, Cision is also combining the innovation power of Brandwatch and Falcon.io, a Cision company known…

Cision Brings PR, Social Media Management and Digital Consumer Intelligence Together with Category-Defining Acquisition of Brandwatch

Cision announced that it has entered into a definitive agreement to acquire Brandwatch, a global leader in digital consumer intelligence and social media listening, for $450 million. This strategic move will combine two leaders in their respective industries and will bring to customers the substantial benefits of their complementary capabilities to deliver the future of PR, marketing and digital customer engagement. The forces of digital transformation reward those organizations and boardrooms that listen to and quickly…

Brandwatch’s Social Panels Allows Market Researchers to “Read the Room” When There Is No Room

Brandwatch, the digital consumer intelligence tech company, unveils its newest feature: Social Panels. This addition to the Consumer Research platform brings traditional panels and focus groups into the 21st century by allowing researchers to carefully craft panels and focus groups out of authors from the social web's most frequented platforms. Conventional, in-person market research can be inefficient, and amid a pandemic nearly impossible to conduct. Excessive amounts of time and money are exhausted gathering consumer…

Brandwatch Announces Partnership with Kinetiq to Integrate Real-time TV and Digital Analytics

Digital consumer intelligence company, Brandwatch, and Kinetiq, the pioneer of real-time TV intelligence for brands, announced a partnership to provide the most comprehensive cross-channel marketing intelligence solution on the market. The deal brings Kinetiq's data from over 2,600 TV stations across more than 85 countries into the Brandwatch Consumer Research platform alongside the world's largest social data archive and its suite of AI-powered analytics, alerting and reporting tools. This new integrated solution lets…

TechBytes with Michael Brackpool, VP Product, Vizia, Brandwatch

Tell us about your role at Brandwatch and the team/technology you handle. I’m lucky enough to be responsible for the overall strategy and direction of Vizia, Brandwatch’s Reporting, and Command Centre product. The broader team comprises design, development, product management, and product marketing specialists. They are a sharp bunch and keep me on my toes. Our view is that there has never been greater demand for customer data to inform decision-makers, yet when you dig in you realize that most business decisions…

Brandwatch Launches Vizia Enterprise Reporting, Bringing Data Intelligence to Mundane Internal Reports

Brandwatch Disrupts the Commonplace Task of Internal, Marketing Reporting with Smart, Automated Visual Decks That Generate Data of Their Own Brandwatch, the world-leading, $100 million-revenue social intelligence company, has unveiled its latest Vizia innovation with an enterprise reporting product that fundamentally changes the approach to marketing reporting. Marketers spend countless hours and billions of dollars to ensure that they are equipped to track results and measure their work, but that vital information is too…

Brandwatch Introduces Iris, An AI-Powered Analyst

Iris, the Industry’s First Always-On AI Analyst, Combines Machine Learning with Human Analysis to Uncover Social Data’s Most Telling Insights Faster Brandwatch, the $100 million, a world-leading social intelligence company, announced it’s newest innovation: Iris. Iris is an in-app AI-analyst that reduces the time it takes to answer a question by providing users with complex data science solutions at the click of a button. Iris automatically analyzes large conversations happening online and explains what caused them.…

Brandwatch & Crimson Hexagon Merge

Two Leading Social Intelligence Companies Come Together to Create New Artificial Intelligence-Driven Products to Help Every Decision-Maker Better Understand Their Consumers Brandwatch and Crimson Hexagon, two leaders in the social intelligence space, announce the signing of a merger agreement. This merger, expected to close in Q4, creates a c. $100 million annual recurring revenue business that will move forward as Brandwatch. "In this digitally connected world, our vision is to transform how organizations understand…

StoryStream Partners With Brandwatch’s Vizia to Deliver AI-Enriched Social Content

The Partnership with StoryStream's Content Marketing Platform Gives Brandwatch's Vizia Access to Build Context for an Enriched Customer Experiences StoryStream, leading AI-powered content marketing platform provider, today announced their partnership with Brandwatch, the world's premier social intelligence group, on the launch of its Vizia data-visualization platform. Read More: Adobe Unveils Next-Gen Content Intelligence to Transform Customer Experiences The partnership will enable StoryStream's proprietary…

Brandwatch’s Quick Search Brings Speed To Mass Social Data Analysis

The New Offering Is The First Enterprise Social Intelligence Solution To Instantly Segment All Of Your Social Data The world's leading social intelligence company, Brandwatch, has unveiled Quick Search, the first enterprise social intelligence solution to instantly segment all of your social data. Revealing Quick Search at Now You Know™ Europe, the feature allows marketers to search through millions of online conversations in an instant, with no need for spreadsheets, formulas or boolean operators.…

Brandwatch Acquires Content Marketing Platform Buzzsumo

BuzzSumo will retain its branding as its team continues managing all day-to-day functions of the business The acquisition of the BuzzSumo business builds on Brandwatch's strengths as a group giving insights to marketers, adding both a leading position in the SMB market to complement its recognized leadership in the enterprise, as well as opportunities to take BuzzSumo's content and influencer marketing technology to Brandwatch's global client base. BuzzSumo provides data-driven content discovery and performance…

Dataiku Now Available In The Microsoft Azure Marketplace

Microsoft Azure customers worldwide now gain access to Dataiku, giving companies large and small an easy way to leverage the power of AI Dataiku, one of the world’s leading AI and machine learning platforms, announced today that it is now available through the Microsoft Azure Marketplace, an online store providing applications and services for use on Azure. This availability opens the door for Azure customers to take advantage of Dataiku’s easy-to-use visual interface to build data pipelines, prepare data,…

Global Business Development Executive Michael M. Straubel Joins Fintech CCM And CXM Leader O’Neil Digital Solutions As Managing…

O'Neil Digital Solutions, the leader in Customer Communications Management (CCM) and Customer Experience Management (CXM), today announced the appointment of global fintech and business development executive, Michael M. Straubel, in the newly created role of Managing Director of Global Partnerships. This new hire further reinforces the organization's commitment to cutting-edge CCM and CXM SaaS solutions designed for the financial services industry. Marketing Technology News: Cision Closes Brandwatch Acquisition In his…

BentoBox Bolsters its Executive Team to Lead the Digital Transformation of the Restaurant Industry

BentoBox, a website, e-commerce, and marketing platform for over 7,000 restaurants, today announced the addition of three key members to its executive leadership team. On the heels of an unprecedented year for the restaurant industry, BentoBox will welcome its first ever Chief Marketing Officer and Chief People Officer, along with a new Chief Operating Officer to further its mission of empowering restaurants by building their digital presence. These foundational members of the c-suite will report directly to the CEO…

Strong Growth in Spending on Media Intelligence Software & Information – Burton-Taylor Report

Annual spending on Media Intelligence solutions for public relations professionals is now over USD 4.8 billion, with 7.5% year-on-year growth, according to a new report published today by Burton-Taylor International Consulting (part of the TP ICAP group). The analysis shows that customer demand for social media management tools and insights into the impact of communications activities kept the overall market in growth mode, though spending on other PR tools fell away under the impact of the coronavirus pandemic.…

Australian MarTech Vendors that are Changing the Martech Game!

Technology has seen rapid development over the years. Every sector in the business world has seen the integration of technology, and the marketing sector is no exception. Marketing technology can best be described as a set of tools aimed to streamline and boost the marketing process. It helps marketers to better understand their customers to deliver a personalized customer experience. This drastically increases customer satisfaction, leading to a longer customer lifespan, leading to a higher return on investment in the…

Privitar Announces Appointments of Jessi Marcoff and Nicky Brocklehurst

Privitar, the leading data privacy platform provider, announced the expansion of its senior leadership team with the appointments of Jessi Marcoff as Chief People Officer and Nicky Brocklehurst as VP of People. In these new roles, created to support Privitar’s continued growth and global expansion, Marcoff and Brocklehurst will build out the people practices and infrastructure needed as the company scales. “The Privitar team doubled in 2020 to more than 200 people, and we have a tremendous amount of momentum as we head…

Medigus to Enter Online Brands Marketing on Amazon Marketplace

Medigus Ltd., a technology company developing minimally invasive tools and an innovator in direct visualization technology, announced its entry into e-commerce business by signing a non-binding letter of intent to acquire a controlling interest in Smart Repair Pro, Inc. and Purex, Inc., two data-driven e-commerce companies, operating on the Amazon Marketplace. According to the LOI, Medigus will hold 50.01% of the issued and outstanding share capital of each of the companies, acquired through a combination of a cash…

Escor-Z Urges Users to Boost Immunity Amid Pandemic with Data-Driven Mobile Ad; Features the Number of Containment Zones Within a…

mCanvas, the experiential storytelling ad platform for small screens, has created a rich-media mobile ad for Escor-Z to create awareness about its Vitamin C and Zinc effervescent tablets that are trusted by doctors, as a solution to boost immunity and stay healthy during the pandemic.  In order to highlight the dire situation caused by the coronavirus, it was important to create an insightful and engaging experience for users on mobile with novel technology that would help deliver the brand’s message in a distinct manner.…