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Brandwatch’s Social Panels Allows Market Researchers to “Read the Room” When There Is No Room

Brandwatch, the digital consumer intelligence tech company, unveils its newest feature: Social Panels. This addition to the Consumer Research platform brings traditional panels and focus groups into the 21st century by allowing researchers to carefully craft panels and focus groups out of authors from the social web's most frequented platforms. Conventional, in-person market research can be inefficient, and amid a pandemic nearly impossible to conduct. Excessive amounts of time and money are exhausted gathering consumer…

Brandwatch Announces Partnership with Kinetiq to Integrate Real-time TV and Digital Analytics

Digital consumer intelligence company, Brandwatch, and Kinetiq, the pioneer of real-time TV intelligence for brands, announced a partnership to provide the most comprehensive cross-channel marketing intelligence solution on the market. The deal brings Kinetiq's data from over 2,600 TV stations across more than 85 countries into the Brandwatch Consumer Research platform alongside the world's largest social data archive and its suite of AI-powered analytics, alerting and reporting tools. This new integrated solution lets…

TechBytes with Michael Brackpool, VP Product, Vizia, Brandwatch

Tell us about your role at Brandwatch and the team/technology you handle. I’m lucky enough to be responsible for the overall strategy and direction of Vizia, Brandwatch’s Reporting, and Command Centre product. The broader team comprises design, development, product management, and product marketing specialists. They are a sharp bunch and keep me on my toes. Our view is that there has never been greater demand for customer data to inform decision-makers, yet when you dig in you realize that most business decisions…

Brandwatch Launches Vizia Enterprise Reporting, Bringing Data Intelligence to Mundane Internal Reports

Brandwatch Disrupts the Commonplace Task of Internal, Marketing Reporting with Smart, Automated Visual Decks That Generate Data of Their Own Brandwatch, the world-leading, $100 million-revenue social intelligence company, has unveiled its latest Vizia innovation with an enterprise reporting product that fundamentally changes the approach to marketing reporting. Marketers spend countless hours and billions of dollars to ensure that they are equipped to track results and measure their work, but that vital information is too…

Brandwatch Introduces Iris, An AI-Powered Analyst

Iris, the Industry’s First Always-On AI Analyst, Combines Machine Learning with Human Analysis to Uncover Social Data’s Most Telling Insights Faster Brandwatch, the $100 million, a world-leading social intelligence company, announced it’s newest innovation: Iris. Iris is an in-app AI-analyst that reduces the time it takes to answer a question by providing users with complex data science solutions at the click of a button. Iris automatically analyzes large conversations happening online and explains what caused them.…

Brandwatch & Crimson Hexagon Merge

Two Leading Social Intelligence Companies Come Together to Create New Artificial Intelligence-Driven Products to Help Every Decision-Maker Better Understand Their Consumers Brandwatch and Crimson Hexagon, two leaders in the social intelligence space, announce the signing of a merger agreement. This merger, expected to close in Q4, creates a c. $100 million annual recurring revenue business that will move forward as Brandwatch. "In this digitally connected world, our vision is to transform how organizations understand…

StoryStream Partners With Brandwatch’s Vizia to Deliver AI-Enriched Social Content

The Partnership with StoryStream's Content Marketing Platform Gives Brandwatch's Vizia Access to Build Context for an Enriched Customer Experiences StoryStream, leading AI-powered content marketing platform provider, today announced their partnership with Brandwatch, the world's premier social intelligence group, on the launch of its Vizia data-visualization platform. Read More: Adobe Unveils Next-Gen Content Intelligence to Transform Customer Experiences The partnership will enable StoryStream's proprietary…

Brandwatch’s Quick Search Brings Speed To Mass Social Data Analysis

The New Offering Is The First Enterprise Social Intelligence Solution To Instantly Segment All Of Your Social Data The world's leading social intelligence company, Brandwatch, has unveiled Quick Search, the first enterprise social intelligence solution to instantly segment all of your social data. Revealing Quick Search at Now You Know™ Europe, the feature allows marketers to search through millions of online conversations in an instant, with no need for spreadsheets, formulas or boolean operators.…

Brandwatch Acquires Content Marketing Platform Buzzsumo

BuzzSumo will retain its branding as its team continues managing all day-to-day functions of the business The acquisition of the BuzzSumo business builds on Brandwatch's strengths as a group giving insights to marketers, adding both a leading position in the SMB market to complement its recognized leadership in the enterprise, as well as opportunities to take BuzzSumo's content and influencer marketing technology to Brandwatch's global client base. BuzzSumo provides data-driven content discovery and performance…

Medigus to Enter Online Brands Marketing on Amazon Marketplace

Medigus Ltd., a technology company developing minimally invasive tools and an innovator in direct visualization technology, announced its entry into e-commerce business by signing a non-binding letter of intent to acquire a controlling interest in Smart Repair Pro, Inc. and Purex, Inc., two data-driven e-commerce companies, operating on the Amazon Marketplace. According to the LOI, Medigus will hold 50.01% of the issued and outstanding share capital of each of the companies, acquired through a combination of a cash…

Escor-Z Urges Users to Boost Immunity Amid Pandemic with Data-Driven Mobile Ad; Features the Number of Containment Zones Within a…

mCanvas, the experiential storytelling ad platform for small screens, has created a rich-media mobile ad for Escor-Z to create awareness about its Vitamin C and Zinc effervescent tablets that are trusted by doctors, as a solution to boost immunity and stay healthy during the pandemic.  In order to highlight the dire situation caused by the coronavirus, it was important to create an insightful and engaging experience for users on mobile with novel technology that would help deliver the brand’s message in a distinct manner.…

Mastercard Launches Frictionless Retail Technology Solutions to Enable Touchless Economy

As merchants navigating the impacts of COVID-19 seek out enhanced technology for in-person engagement, Mastercard announced a new suite of frictionless solutions for retailers to reimagine their physical shopping experience. Applicable and adaptable to any retail environment – from restaurants to pharmacies – Mastercard’s Shop Anywhere and AI-Powered Drive Through solutions deliver low touch, high engagement experiences for retailers, and the end consumer. Mastercard is deploying these new solutions with leading retailers…

US Open Tennis Championships and Zoom Announce VIP Virtual Experience Partnership

The United States Tennis Association (USTA) and Zoom Video Communications, Inc. announced a new partnership to deliver virtual experiences during the US Open Tennis Championships, scheduled for August 31 to September 13, 2020. VIP Experiences will include two private VIP virtual hospitality events and a celebrity fundraising event for the USTA Foundation. The virtual hospitality events will be open to VIP guests invited by Zoom, and feature Q&As with tennis legends, celebrity interactions, and tutorials for the iconic…

Creatio Recognized as One of the Best Software Companies to Work for in 2020, According to Glassdoor

Creatio (formerly bpm'online), a global software company that provides a leading low-code platform for process management and CRM, announced it has been recognized as one of the best software companies to work for in 2020 according to Glassdoor. Creatio ranks as one of the highest-rated software companies to work for based on the percent of employees who would recommend the company to a friend. The list was compiled via an analysis of Glassdoor rankings of Software Magazine's 2020 Software 100 List and selected enterprise…

Redeam Appoints Seasoned Executive Jeff Grant to Its Board of Directors

Redeam, the leading and only independent global connectivity stack with digitized channel management and voucher redemption/reconciliation solutions for Walt Disney World, Big Bus, Google, Groupon and others selling in the Experiences industry, announced the appointment of Jeff Grant to its Board of Directors. Grant, currently the Chief Operating Officer of Thumbtack, has an extensive track record of joining fast-growing companies in senior-level positions and playing an instrumental role in creating value. An early veteran…

Inference Solutions Wins AI Breakthrough Award for Best Conversational Interface

Inference Solutions, a global provider of Intelligent Virtual Agents (IVAs), announced that its Studio platform has won the "Best Conversational Interface" award from AI Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global Artificial Intelligence (AI) market today. Studio is a code-free, self-managed IVA development platform that makes it easier for service providers and enterprises of all sizes to launch speech-enabled, omni-channel…

commercetools Named a Leader in 2020 Gartner Magic Quadrant for Digital Commerce

commercetools, the next-generation commerce software company, has been named a Leader in the 2020 Gartner Magic Quadrant for Digital Commerce, recognized in the Leaders quadrant. The company was positioned as a Visionary for the past two years. A platform for both B2C and B2B e-commerce innovations, commercetools was evaluated for completeness of vision and ability to execute. commercetools explains that it is built for speed and flexibility in digital commerce. Marketing Technology News: Brandwatch Announces Partnership…

FAN introduces Alanna.ai, Virtual Closing Assistant

Florida Agency Network (FAN) launches "Alanna.ai", a new virtual closing assistant to further bolster FAN's customer closing experience. This free service provides immediate answers to closing transaction questions 24 hours a day, 7 days a week. Alanna.ai is composed of world-class artificial intelligence that integrates seamlessly with FAN's title production software, capable of providing dedicated and private responses to common questions related to closing transactions. Marketing Technology News: Brandwatch Announces…

Showpad Recognized in 2020 Gartner Market Guide for Sales Enablement Platforms

Showpad, the leading sales enablement solution, has been included among 15 total vendors in the August 2020 Gartner “Market Guide for Sales Enablement Platforms.” The sales enablement space continues to experience rapid growth. According to the report, “revenue in the sales enablement market came to $1.247 billion in 2019, an increase of approximately 20.3% over the prior year.1” Additionally, the onset of the COVID-19 pandemic has forced many sales teams to operate remotely, changing the way they provide value and engage…

Bright Pattern Partners With Kifinti to Deliver AI-Powered Omnichannel Communication Solutions to Service Management Organizations

Bright Pattern, leading provider of omnichannel communication software for innovative companies, partners with Kifinti, a leading IT service management consultant and solution provider. Together, Bright Pattern and Kifinti deliver a modern Omnichannel Communication Interaction Platform for IT Service Management to improve ROI by automating common processes including incident management, problem management, change management, request management, service catalog, quality management, and omnichannel contact center…