Canopy Launches Canopy IQ

Canopy has announced the launch of Canopy IQ, an AI-powered, market-leading analytics and cross-channel attribution platform. Canopy IQ has made significant inroads over the last year by investing in state-of-the-art digital media measurement and marketing tools. Designed for Senior Living providers searching for data-driven business intelligence and occupancy solutions, this solution accelerates the shift to digital workflows in order to meet surging demand for pin-point marketing intelligence, waste reduction and increased…

CANOPY Management Approved as Official Amazon Demand-Side Platform Provider

CANOPY Management announced it was selected as one of Amazon's preferred Demand-Side Platform (DSP) agencies. CANOPY was one of the few independent agencies approved to use the service. This allows CANOPY Partners to sidestep the e-commerce giant's significant monthly spending minimums yet still leverage the powerful DSP retargeting service at a lower buy in—all while under the umbrella of CANOPY's other highly-success seller optimization services. Marketing Technology News: Nielsen Advances Shopper Research With…

CANOPY Management Introduces Leading Listing Optimization Service

CANOPY Management introduced its successful Listing Optimization service to the public. The service was, until now, available only to CANOPY Partners, for who it quickly improved critical e-commerce sales metrics. The Listing Optimization Service enhances a product's Amazon Detail Page and pushes more prospective buyers to that page. "The Detail Page is a product's showroom," said Brian Burt, Founder and CEO of CANOPY Management. "It's what triggers or prevents a person from buying." The new system launched after…

CanopyCloud Here to Revolutionise Brands’ Marketing Activations

The ‘game changing’ platform is responsible for over 100 of the world’s most recognisable brands’ marketing executions In the current climate of remote and dispersed workforces, some of the world’s most renowned brands are relying on one game-changing platform, CanopyCloud, for efficiency across all aspects of marketing execution. Today Team ITG launches a brand-new CanopyCloud website to help global marketers understand how technology can join up their entire marketing operation. Ten years in the making, CanopyCloud is a…

Former Amazon Executive Stefan Haney Joins CANOPY Management

CANOPY Management announced the addition of Stefan Haney to their leadership team. Haney previously served at Amazon for over a decade in Director roles leading Seller Strategy and Consumer Shopping Experience. In these roles, he grew global and domestic sales by designing and leading systems that improved seller success and launched new shopping innovations. Haney will leverage his experience to expand and reinforce existing and forthcoming strategies of CANOPY Management, a full-service marketing agency and the force…

CANOPY Management Acquires Leading PPC Analytics Firm

CANOPY Management announced the acquisition of PPC Scope, the leading Amazon Sponsored Products (PPC) advertising analytics and optimization platform. CANOPY Management will absorb PPC Scope's employees and intellectual property. The firm also announced the hiring of a team of new employees who will focus on expanding the PPC Scope platform. Marketing Technology News: Vestorly’s Software Powers FMG Suite’s AI-Driven Content Engine "PPC Scope is the original PPC tool. It was the first dedicated ad platform for…

Data Breach Discovery Software, Canopy, Adds New ‘Smart Tools’ to Accelerate the Identification of Affected Individuals

Cyber Security Professionals Gain Advanced Machine-Learning Technology to Assist Their Enterprise Clients CanopyCo LLC, the data mining and breach review software developer, released several new "smart tools" to all subscribers of its flagship application, Canopy.  With the filtering, classification, and organization enhancements, Canopy users further reduce the volume of breached documents requiring human review and accelerate the identification of specific individuals who have been affected by the breach. Foreign…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from OpenWeb, Canopy, Adomni, Mediavine, to Adverty. OpenWeb Partners with Centro for its First DSP Integration Centro, a global provider of advertising technology, announced an integration with premium community engagement platform OpenWeb, to reach millions of engaged users within brand-safe environments across more than 1,000 digital publishers. The partnership is the first of its kind…

Shutterstock Announces Integration with WordPress

Shutterstock, Inc., a leading global technology company offering a creative platform for high-quality content, tools, and services, announced a new integration with WordPress, a top publishing software for beautifully designed websites and blogs. The new plugin, which is available in 21 different languages, will give users access to 350+ million high-quality licensed images from within WordPress, and automatically suggest relevant visuals based on an innovative Smart Image Recommendations tool developed by Shutterstock.…

7-Eleven Introduces In-App Wallet to Enable Contactless Payment Option

The coronavirus pandemic has transformed the way people shop and conduct their purchases. Customers have opted for digital contactless payments given the lockdowns and social distancing norms set in place. As per a study by the payment firm FIS, around 45 percent of banking partners have changed the way of interacting with financial institutions. While 31 percent of participants prefer mobile and contactless payment methods instead of cash due to the COVID-19 pandemic. As such, 7-Eleven has become one of the latest…

NexTech AR Announces Launch of New Video Streaming Solution

NexTech AR Solutions (NexTech), a leading provider of virtual and augmented reality (AR) experience technologies and services for eCommerce, education, conferences, and events announced the launch of a new collaborative streaming solution with AI and AR enhancements, that integrates with its existing Virtual Experience Platform (VEP) and its ARitize SaaS offerings. NexTech will also offer the streaming platform ‘ARoom’, as a stand-alone service externally similar to Zoom, increasing the company's revenue potential for 2021.…

MetrixLab Continues to Push Boundaries With AI Pre-Testing Tool

After a successful launch for Social Video ads in the US Market in November 2019, MetrixLab has extended its innovative tool ACT Instant worldwide and across multiple ad formats, including TV and banner ads. The solution uses the machine and deep learning elements of artificial intelligence (AI) in combination with human insights expertise to predict advertising performance. The solution doesn’t require surveys or respondents and enables clients to pre-test advertising in as little as two hours. Uniquely, the enhanced tool…

Alida Expands Expertise in Asia Pacific and Japan

Alida (formerly Vision Critical), creator of the world’s first CXM and insights platform, announced the expansion of its Asia Pacific and Japan (APJ) team to build on its existing regional presence and propel growth in the Customer Experience Management (CXM) industry. The recent appointment of Steven Medeiros as General Manager of APJ, coupled with the appointment of several additional senior industry leaders, supports Alida’s expansion to drive new growth while making additional investments in its client’s success and…

Holler Launches Holler Kit 5

Messaging technology company Holler announced the launch of its newest SDK, Holler Kit 5, which will allow for new and updated types of content to be served to users through its sophisticated Suggestions AI. With this launch, Holler is expanding its content library to include popular, in-demand GIF content and creating new opportunities for developers, brands and marketers. Messaging is the most popular way to communicate, and became even more essential in the age of social distancing. Holler focuses on providing the…

Infogain Joins eGain EcoNet Partner Network

Infogain, a leading provider of technology solutions and an expert in software platform engineering, announced a professional services partnership with eGain, an award-winning provider of customer engagement solutions. This strategic partnership will help drive joint customer acquisition and scale-up implementation services to make clients successful. Recommended: MarTech Primer: Advertising Technology and Demand-Side Platforms (DSPs) eGain selected Infogain for its depth of experience in enterprise Knowledge…

Vestorly Adds David Brown to Board of Directors

Vestorly, a venture-funded AI-driven Content Management Engine software company announced the addition of veteran marketing and agency executive, David Brown, to its Board of Directors. Mr. Brown brings a wealth of experience in personalization, content marketing, executive management, and business strategy to the Vestorly team. Recommended: MarTech Primer: Advertising Technology and Demand-Side Platforms (DSPs) “Marketing technology today enables organizations to understand customers as individuals, including their unique…

3radical Releases New Gamification Mechanics

3radical, the leader in audience engagement and earned data solutions, announces the launch of four new engagement mechanics – brain puzzle games Sudoku and Wordsearch, Matching Puzzles, and Choose Your Own Adventure. Adding to 3radical's Voco gamification software's already extensive library, these new mechanics allow organizations to configure their own branded versions of games from the most popular online game genres, creating mutual value exchanges between themselves and their customers. This gives organizations the…

Odysee Launches Out of Beta, Enabling Creators to Reclaim Power and Monetization

Odysee, a new people-first video platform, officially launches out of beta. Odysee helps creators who want to own their content from start to finish and be rewarded for sharing without threats or judgment. After a soft launch in September, Odysee has rapidly grown its user base (+72% weekly since being accessible), with 8.7 million users on the platform, and is ready to usher in the next generation of online video players. Recommended: MarTech Primer: Advertising Technology and Demand-Side Platforms (DSPs) Odysee is built…

Mobivity Appoints Lisa Brennan as Chief Financial Officer

Mobivity Holdings Corp. a global provider of customer engagement solutions that drive customer frequency and spend, announced the appointment of Lisa Brennan as Chief Financial Officer. Brennan was recently the CFO at Merchant Customer Exchange “MCX”, a mobile payment technology business, culminating in the company’s acquisition by JPMorgan Chase. Additionally, Ms. Brennan brings more than 25 years of experience in key financial leadership roles in SaaS technology, management consulting, and retail. Lynn Tiscareno will…

Hiver Announces a Suite of Productivity Features to Take on Traditional Customer Service Helpdesks

Hiver on Tuesday announced the launch of a slew of productivity features, including new Automations, Workload Distribution, and an all-new Mobile App. Hiver is the only helpdesk in the market that operates out of Gmail and boasts of such powerful functionalities. Recommended: MarTech Primer: Advertising Technology and Demand-Side Platforms (DSPs) Talking about the launch, Niraj Ranjan, the CEO, and Co-founder of Hiver, said: "We shifted our focus from the shared inbox market to the customer service helpdesk market…