Tags:

TechBytes with Joe Toscano (BEACON) and Darren Guarnaccia (Crownpeak)

What lead to the partnership between Crownpeak and BEACON? Darren: Crownpeak has been at the intersection of customer experience and privacy management for the past 10 years. Now, with new global regulations, such as Europe’s GDPR and the forthcoming CCPA, companies must engage with their consumers and ensure they not only agree to share their personal data but are informed enough to reasonably give consent, in order to be legally compliant. Too often though, brands are missing the need to also make this accessible, a…

TechBytes with Gabe Morazan, Director of Product Management at Crownpeak

Could you tell us about your role and journey into Marketing Technology? What inspired you to join Crownpeak? I’m the Director of Product, Digital Governance, at Crownpeak and a member of US Technical Advisory Group: Privacy by Design. At Crownpeak, we provide the leading enterprise-grade, Cloud-first Digital Experience Management (DXM) platform, and my role focuses on helping marketers meet their objectives in an era of growing data and privacy regulation, helping to define an international standard in consumer…

The Better Ethics and Consumer Outcomes Network (BEACON) Partners with Crownpeak to Introduce “Trust and Consent Framework” Championing…

The partnership will bring custom privacy solutions to enterprise companies, ensuring compliance as it applies to consumer data collection following GDPR and CCPA regulations, while also improving the consumer experience The Better Ethics and Consumer Outcomes Network (BEACON) announced today a timely new partnership with Crownpeak, a global leader in privacy and digital governance management, introducing its “Trust and Consent Framework by BEACON.” This new data privacy compliance solution was custom-built for enterprise…

Crownpeak Achieves Amazon Web Services Digital Customer Experience Competency Status

Crownpeak, the enterprise-grade, cloud-first Digital Experience Management (DXM) platform, announced that it has achieved Amazon Web Services (AWS) Digital Customer Experience (DCX) Competency status. This designation recognizes that Crownpeak provides proven technology and deep expertise to help Digital Customer Experience customers, by providing end-to-end solutions for all phases of the digital customer acquisition and retention life cycle. Crownpeak specializes in content management on AWS and helps customers build the…

TechBytes with Darren Guarnaccia, Chief Product Officer, Crownpeak

Darren Guarnaccia Chief Product Officer at Crownpeak The main point of GDPR is customers should have ownership and sovereignty over their personal data. We spoke to Darren Guarnaccia, Chief Product Officer at Crownpeak, to understand how they plan to accurately deploy their technology in the era of GDPR.Tell us about your role at Crownpeak and the team/technology you handle. As Chief Product Officer, I’m responsible for Crownpeak’s product direction and overall strategy in the business. As a part of that, I work…

Crownpeak Acquires Leading Digital Governance Provider Evidon

Crownpeak’s Latest Acquisition Would Enable Them to Offer Industry's Most Robust Suite of Compliance and Monitoring Solutions for Digital Experiences Crownpeak, a leader in Digital Experience Management (DXM) and Digital Quality Management (DQM), has announced the acquisition of Evidon, the leader in digital governance, risk and compliance. Read Also: 92% of Marketers Views Content as a Business Asset; Majority Look for Seek Resources on Content Management With this addition, Crownpeak is positioned to rapidly…

Selligent Appoints Former Adobe and Epsilon Leader as VP of Agency Partnerships

35-year Industry Veteran Dean Brown to Oversee Channel Partner Growth in North America Selligent, the intelligent omnichannel cloud technology company, announced that Dean Brown has joined as Vice President of Agency Partnerships. Brown will spearhead the company’s growing channel partner strategy and lead efforts for building, enabling and developing profitable partnerships with digital agencies and marketing service providers in North America. “Dean’s intimate knowledge and experience with strengthening key agency and…

CCPA Final Regulations: Logic Aside, What to Exactly Expect in the Pandemic Era?

It’s exactly a month since the California Attorney General finalized and submitted the proposed regulations to the California Consumer Privacy Act (CCPA) to the state’s Office of Administrative Law (OAL). Tomorrow, on 1 July, the OAL is expected to review the recommendations and approve the CCPA final regulations. In the midst of the COVID-19 pandemic, the California Governor passed the EO N-40-20 that allows the OAL to take an additional 60 days to complete the review process. To simplify things for CCPA compliance, the AG…

Hootsuite Welcomes MarTech Industry Veteran as New SVP of Product

Hootsuite, the global leader in social media management, announced Darren Guarnaccia has joined the company as SVP of Product. Guarnaccia brings over 20 years of experience in marketing technology and over 25 years of high-tech experience to his role at Hootsuite, where he will lead the company’s product management, product strategy, and product marketing functions. “Darren is an established martech visionary with a big picture view of industry trends, coupled with a relentless customer focus," said Ryan Donovan, CTO of…

Data Privacy Day: Selected Quotes and Insights from the Industry Leaders- Part 3

Part 1 and Part 2 revealed fascinating angles on how to deal with Data Privacy. Yet, we found out that Data Privacy Day continues to be celebrated as an event. Instead, we should ensure that Data Privacy becomes a wholesome practice throughout the industry, delivering consistent guidelines to all the organizations included in the system. Recently, DoubleVerify (DV) announced the first programmatic platform certification program for comprehensive Connected TV fraud protection. We read how Sourcepoint's OTT data privacy…

CCPA Insights Series Part 1: Understand the Value of First-Party Data

The California Consumer Privacy Act (CCPA), enacted in 2018, came into effect from 1 January 2020. It is hailed as one of the strongest data privacy laws in the country, and other states are most likely to follow the path. Together with GDPR, CCPA has disrupted the data economy in the US and EU, with an irreversible impact (mostly positive) on the data operations of IT, Marketing, Sales and Customer Success departments. However, GDPR compliance doesn't mean your CCPA preparedness is unshakeable. You may still need to do…

Rewinding 2019: Top 200 News in MarTech that Sets the Bar for 2020-2024

“Study the past if you would define the future.” ― Confucius The first decade for Martech-as-a-service is coming to its end. What was the year 2019 like for the industry? As part of our Predictions Series 2020, we bring you this unique Infographic Rewinding 2019 as a recap of top Martech news and announcements of 2019. Enjoy reading this list of most-subscribed martech news of 2019 that have already set the bar higher for New Year 2020. You can subscribe to our resources and insights through newsletters, social media…

Murata Power Solutions to Power Digital Innovation With Low-Code Leader OutSystems

Low-Code Expected to Deliver a 6x Increase in App Development Productivity OutSystems announced that Murata Power Solutions (MPS) has selected the OutSystems low-code development platform to power the company’s digital innovation initiatives. “But, the speed and powerful integration capabilities of the OutSystems platform will give the MPS IT team the flexibility and agility needed to either integrate and augment such systems or replace them outright, in a fraction of the time traditionally expected.” MPS aims to…

Brainshark Reveals Winners of 2019 Sharkie Awards

Award Program Honors Companies and Individuals That Drive Business Success Through Sales Enablement and Readiness Programs, Content and Strategies Brainshark, Inc., delivering SaaS-based sales enablement and readiness solutions, announced the winners of the 2019 Sharkie Awards. This annual program recognizes outstanding sales enablement content, success stories and leadership during the past year from among Brainshark's thousands of customers. This year's winners were selected from entries across three main categories:…

Listen Free To SiriusXM Now Through Dec. 3

SiriusXM Giving free Access to Content in the Car and on the SiriusXM app Free preview showcases SiriusXM's newest features: Personalized Stations Powered by Pandora, Xtra Channels and SiriusXM Video SiriusXM has opened up a free listening period – running now through December 3 – on all inactive SiriusXM radios and on the SiriusXM app on phones, computers and tablets. Any non-subscriber in the United States can tune in to sample SiriusXM seamlessly, with no credit card required. The free listening period features access…

Riskified Report Unwraps New Intelligence on Holiday eCommerce

Legitimate Shoppers Take Advantage of Deals, Outpacing Seasonal Growth in Fraudsters We’re quickly approaching what is – for many eCommerce merchants – the most wonderful time of the year: Cyber Weekend. The biggest online shopping period of the year runs from this Friday, November 29 through Monday, December 2, and a new report from Riskified, the payments and fraud-prevention solutions provider, helps merchants get ready to handle sales volumes five or six times higher than average. The report reveals that the full…

Bluescape Announces New Content Collaboration and Mobile Features for Improved Meeting Experiences

People Can Customize Their Preferred Unified Communications and Collaboration Tools into a Bluescape Digital Visual Container to Work Together More Efficiently and Creatively Bluescape®, a leading visual collaboration platform, announced its newest updates to make it easier for teams to work in Bluescape for a consistent experience across interactive touch screens, laptops, desktops, and mobile devices. The newest features enable users to customize workspaces, automate tasks and interact with content faster to be more…

Ping Identity Highlights the Addition of Board Members

Addition of Lisa Hook and Yancey Spruill Brings Decades of Public Company Executive Experience Ping Identity, a pioneer in Intelligent Identity solutions, highlights the appointments of Yancey Spruill and Lisa Hook to its board of directors prior to its recent initial public offering. “Their executive and board experience in both private and public sectors makes them valuable contributors to our growth and success.” Yancey Spruill is an experienced executive in the technology sector, and currently serves as the chief…

Outsell and RXA Analysis of 18.7 Million Vehicle Transactions Finds that AI-Driven Lifecycle Marketing Measurably Increases Retention Rates,…

Study Examined 960 Us Auto Dealerships and Their Relationships with 5.6m Consumers over a Period of Six Years; AI-Driven Marketing Found to Increase Loyalty, Repeat Business and Service Visits Outsell, which offers the first AI-driven marketing automation platform for the automotive industry, announced the results of a comprehensive, multi-year data study conducted with RXA and Experian. The study encompassed 5.6M consumer relationships across 960 dealers, and 18.7 million vehicle transactions – leveraged data from…

Two Hat Raises $7.5 Million to Grow AI Content Moderation Platform

Tam Holdings leads round with participation from Taubman Capital and Makers Fund Two Hat Security, a Canadian technology company that provides AI-powered content moderation solutions, announced it has raised $7.5 million in a new funding round led by Tam Holdings, an investment firm based in San Francisco. Also participating in the round are Makers Fund, a venture capital firm dedicated to supporting founders in interactive entertainment, and Taubman Capital, a private equity investment firm for the Taubman family.…