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Kochava and Cuebiq Partner to Measure the Impact of OOH Advertising in Driving App Downloads

For the first time, brands will have the ability to accurately attribute OOH campaigns to app downloads, similarly to mobile or desktop Today, brands can better understand the effectiveness of out-of-home (OOH) or digital out-of-home (DOOH) in driving app downloads than ever before. Kochava Inc., the industry leader providing real-time data solutions for mobile and connected devices, announced a partnership with leading consumer insights and measurement company, Cuebiq to combine Cuebiq's location intelligence with…

Cuebiq Launches Market-First Solution that Independently Verifies Data Provenance, User Consent & Ensures Privacy Compliance

Cuebiq Enables Users, Partners, and Customers to Perform or Request Third-Party Validation of Any Cuebiq Product, as Well as Validate Consent, While Preserving User Anonymity Offline consumer intelligence and measurement company, Cuebiq, announced the launch of its Cuebiq Consent Management and Data Provenance (CMDP) solution, which will enable publishers and advertisers to provide verifiable proof of their compliance with GDPR (General Data Protection Regulation) and CCPA (California Consumer Privacy Act) in relation to…

Dave Simon Joins Cuebiq as VP of Programmatic Data Sales

Formerly of Oath, Industry Veteran to Facilitate the Adoption of Cuebiq’s Offerings for the Demand Side Programmatic Space Leading location intelligence and consumer insights company, Cuebiq, announced the hiring of Dave Simon as the company’s Vice President, Programmatic Data Sales. Simon will work on establishing and fostering relationships with holding companies and embedded brand programmatic teams looking to capture location-based attribution and analytics in one offering. “Cuebiq is focusing on growing our…

Cuebiq Expands Attribution Solution to Include Linear and Advanced TV for Cross-Channel Measurement

With Inscape and Gracenote Among Its Partners, Cuebiq Connects In-Store Visitation Behavior of More Than 13 Million Households with TV and Cross-Channel Ad Exposure Cuebiq, a leader in offline location intelligence and consumer insights, announced the launch of its TV attribution solution, rounding out its existing digital and out-of-home measurement capabilities. This addition provides a cross-channel view of how the media mix, including both linear and advanced television, impacts the customer journey to…

Cuebiq Names Chris Falkner Head of TV

Former NBCUniversal Executive to Lead Company’s New Initiative Leading location intelligence and consumer insights company, Cuebiq, announced the hire of Chris Falkner as Vice President of the company’s television initiatives. As the definition of TV continues to expand, and users have even more choices for how to engage with content, brands are reevaluating how best to reach and engage consumers exposed to TV advertising. Addressing this trend, Cuebiq is expanding its cross-channel efforts into television, by…

Partnership TechBytes with Brightline’s Rob Aksman and Cuebiq’s Lawrence Chan

(Left) Rob Aksman Chief Strategy Officer at BrightLine (Right) Lawrence Chan SVP of Innovation & Strategic Partnerships at Cuebiq Over a course of the last eighteen months, the location data technology has evolved significantly. Marketers have a keen eye on how the world uses location data to amplify Mobile Marketing reach and real-time analytics. We spoke to Brightline’s Rob Aksman and Cuebiq’s Lawrence Chan to understand how Location Data could be used to improve the customer journeys.Tell us about your roles at…

Cuebiq and Brightline Team Up to Enhance OTT Ad Buys with Footfall Attribution

New Capabilities Prove Ad Value, Optimize Spending, and Can Influence the Creation of More Effective Creative Cuebiq, a leader in location intelligence, and Brightline, the market standard for Advanced TV,  announced their partnership to provide media owners and advertisers with footfall attribution capabilities for targeted and/or enhanced OTT buys. Streamed OTT ads provide significant advantages in targeting, personalization, optimization, measurement and engagement. The addition of Cuebiq’s footfall attribution…

Tremor Video DSP and Cuebiq Join Forces to Bring First Geo-Behavioral Targeting on CTV

MullenLowe Mediahub is First Agency to Utilize Breakthrough OTT Targeting for Its Clients Tremor Video DSP, the leading programmatic video platform, and Cuebiq, a leading location intelligence, and measurement company, has announced their exclusive partnership to deliver the industry’s first geo-behavioral targeting solution on over-the-top (OTT) devices. As part of a preferred partnership, MullenLowe Mediahub will be the first agency to execute this innovative audience hyper-targeting for its clients. Recommended…

Cuebiq Appoints Brad Piggott as SVP of Sales for the Central Region

Cuebiq, a leading location intelligence company with the largest, most accurate location database in the US, has expanded its sales operations to the Central region and appointed seasoned sales leader Brad Piggott as SVP of Sales for the region. In this newly created position, Piggott will work closely with the company’s Chief Revenue Officer, Michael Della Penna, to accelerate the company’s aggressive growth plan and strategy to expand its location data and analytics offerings across the Central region. “We’re…

Cuebiq Introduces New IoT Audiences, Giving Marketers Insight into IoT Device Usage Data

Cuebiq, a leading location intelligence company with the largest, most accurate location database in the US, is introducing new IoT Audiences to help marketers capitalize on the wave of IoT data and the emergence of connected devices. With an estimated 13 IoT devices per US consumer*, Cuebiq’s new IoT audience data gives marketers better visibility into which specific IoT devices consumers use. This new data can be used on its own for cross-platform audience targeting or layered onto Cuebiq’s existing location data to derive…

Privacy: Forget the Bare Minimum and Think Much Bigger

EU and U.S regulators have cast their watchful eyes on data privacy. Perhaps the biggest show of might against those not adequately safeguarding consumers’ data are the recent spates of penalties spanning US$22.5 million, €50 million, and even the record multi-billion dollar fine being negotiated right now by a social media giant. Needless to say, beyond the clear moral and ethical implications of not safeguarding consumers’ data, privacy compliance has become a business issue that is much too expensive to ignore. It’s in…

Brands Can Bring down Walled Gardens, but Only If They Want To

Don’t underestimate the clout of unified advertiser pressure Once upon a time, “walled gardens” brought with them visions of splendid, sun-drenched, hedge-lined gardens set against the historic castles of Britain or conjured scenes in our minds from Frances Hodgson Burnett’s classic English children's novel, “Secret Garden.” Today, the ad industry paints a very different picture of walled gardens, otherwise known as closed ecosystems, and laments about the lack of transparency in a place where platform owners have…

TechBytes with Katie Paulsen, VP of Influencer Marketing at RhythmOne

Tell us about your role and the team/technology you handle at RhythmOne. As the VP of Influencer Marketing at RhythmInfluence, I’m lucky enough to oversee our pre-sale strategy, paid social and account management teams, as well as to work closely with our sales team to ensure success amidst a crowded marketplace. Our detailed processes that have been fine-tuned over the past seven years coupled with our experienced team and our various technology & data partners ensures our managed service offering drives…

Kustomer Raises $35 Million Series C Led by Battery Ventures, Further Challenging Salesforce and Zendesk as it Expands Into the Enterprise…

Adds Neeraj Agrawal, General Partner at Battery Ventures, to Board of Directors Kustomer, the next-generation customer management platform for the people-first enterprise, announced a $35 million Series C round led by Battery Ventures, bringing Kustomer’s total funding to $73.5 million. The investment comes just 6 months after its Series B round in June of 2018. Kustomer plans to use the capital to accelerate its go-to-market strategy, expand internationally, and invest in its platform, launching new products while…

Denim Welcomes Workiva and CareerBuilder Sales Leader as Head of Sales

Tim Hall's Sales Leadership Experience Provides Foundation for New Sales Organization Denim, the most intelligent mobile marketing platform for financial services companies, has hired Tim Hall as its Head of Sales. Hall joins Denim with 12 years of sales leadership experience, previously working as the sales director for financial services at Workiva and sales manager in the enterprise division of CareerBuilder. As the head of sales at Denim, Hall will be responsible for driving Denim's rapid market expansion through…

Cardinal Path Launches Marketing Analytics Buyer’s Guide 2019

9 Marketing Analytics Solutions with Proven Business Impact, Start at $20k Cardinal Path, a leading marketing analytics consulting firm, has released the Marketing Analytics Buyer’s Guide 2019, a shortlist of solutions that have delivered significant business value for Fortune 1000 clients. The carefully curated list of solutions arose from a need to address a growing uncertainty about which digital tools, techniques, and applications will best serve the business as optimized consumer journeys become the cornerstone of…

Dyspatch Visual Editor Empowers Users to Create and Edit Transactional and Triggered Email Content without Touching Code

Eliminates Organizational Inefficiencies and Improves Time-to-Market Dyspatch launched their Visual Editor, empowering marketers, designers, and product managers to create and change transactional and triggered email content quickly and easily without editing or deploying code. The Visual Editor allows even non-technical users to create complex emails in minutes, and measure time to market in days. According to the recent Dyspatch report, Transactional Email: Capitalizing on Missed Opportunities, which featured a report…

RigNet Expands Its Adaptive Video Intelligence Suite with Video Motion Analytics

RigNet, Inc., the leading provider of ultra-secure, intelligent networking solutions, introduced video motion analytics as an addition to its Adaptive Video Intelligence (AVI) suite. Video motion analytics expands the “Intelligence” feature of AVI, RigNet’s comprehensive remote video intelligence system that delivers cost-efficient, high-quality video streams and analysis using ultralow bandwidth. This end-to-end video monitoring solution suite is flexible enough to handle any camera feed, including CCTV, analog, IP,…

Beeswax’s Bidder-As-A-Service Emerges as Connected TV Solution of Choice, Incorporating Tru-Optik, SpotX, and Telaria Partnerships

Beeswax Continues to Expand Its Reach Across the Connected TV and Digital Video Marketplace Beeswax, the industry's only customizable programmatic buying platform, announced that it now offers marketers and media companies access to the largest connected TV inventory marketplace, integrating partnerships with Tru-Optik, Telaria, and SpotX. While traditional TV audiences are on the decline, consumers' time spent watching digital video across connected devices, including mobile, desktop, and TV is on the rise. Beeswax's…

First Analysis of European Anti-Fraud Efforts Shows 94 Percent Fraud Reduction in Tag Certified Channels

Study Conducted by The 614 Group Found Only 0.53 Percent IVT In Channels Using TAG’s Widely-Adopted Anti-Fraud Standards The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, released the first analysis of the effectiveness of ongoing industry anti-fraud efforts in Europe. The study, conducted by The 614 Group, found the use of TAG Certified distribution channels for digital advertising reduced the level of fraud by more than 94…