For the first time, brands will have the ability to accurately attribute OOH campaigns to app downloads, similarly to mobile …
Cuebiq Launches Market-First Solution that Independently Verifies Data Provenance, User Consent & Ensures Privacy Compliance
Cuebiq Enables Users, Partners, and Customers to Perform or Request Third-Party Validation of Any Cuebiq Product, as Well as Validate …
Dave Simon Joins Cuebiq as VP of Programmatic Data Sales
Formerly of Oath, Industry Veteran to Facilitate the Adoption of Cuebiq’s Offerings for the Demand Side Programmatic Space Leading location …
Cuebiq Expands Attribution Solution to Include Linear and Advanced TV for Cross-Channel Measurement
With Inscape and Gracenote Among Its Partners, Cuebiq Connects In-Store Visitation Behavior of More Than 13 Million Households with TV …
Cuebiq Names Chris Falkner Head of TV
Former NBCUniversal Executive to Lead Company’s New Initiative Leading location intelligence and consumer insights company, Cuebiq, announced the hire of …
Partnership TechBytes with Brightline’s Rob Aksman and Cuebiq’s Lawrence Chan
(Left) Rob Aksman Chief Strategy Officer at BrightLine (Right) Lawrence Chan SVP of Innovation & Strategic Partnerships at Cuebiq Over …
Cuebiq and Brightline Team Up to Enhance OTT Ad Buys with Footfall Attribution
New Capabilities Prove Ad Value, Optimize Spending, and Can Influence the Creation of More Effective Creative Cuebiq, a leader in …
Tremor Video DSP and Cuebiq Join Forces to Bring First Geo-Behavioral Targeting on CTV
MullenLowe Mediahub is First Agency to Utilize Breakthrough OTT Targeting for Its Clients Tremor Video DSP, the leading programmatic video …
Cuebiq Appoints Brad Piggott as SVP of Sales for the Central Region
Cuebiq, a leading location intelligence company with the largest, most accurate location database in the US, has expanded its sales …
Cuebiq Introduces New IoT Audiences, Giving Marketers Insight into IoT Device Usage Data
Cuebiq, a leading location intelligence company with the largest, most accurate location database in the US, is introducing new IoT …
Privacy: Forget the Bare Minimum and Think Much Bigger
EU and U.S regulators have cast their watchful eyes on data privacy. Perhaps the biggest show of might against those …
Brands Can Bring down Walled Gardens, but Only If They Want To
Don’t underestimate the clout of unified advertiser pressure Once upon a time, “walled gardens” brought with them visions of splendid, …
TechBytes with Katie Paulsen, VP of Influencer Marketing at RhythmOne
Tell us about your role and the team/technology you handle at RhythmOne. As the VP of Influencer Marketing at RhythmInfluence, …
Kustomer Raises $35 Million Series C Led by Battery Ventures, Further Challenging Salesforce and Zendesk as it Expands Into the Enterprise Market
Adds Neeraj Agrawal, General Partner at Battery Ventures, to Board of Directors Kustomer, the next-generation customer management platform for the …
Denim Welcomes Workiva and CareerBuilder Sales Leader as Head of Sales
Tim Hall’s Sales Leadership Experience Provides Foundation for New Sales Organization Denim, the most intelligent mobile marketing platform for financial …
Cardinal Path Launches Marketing Analytics Buyer’s Guide 2019
9 Marketing Analytics Solutions with Proven Business Impact, Start at $20k Cardinal Path, a leading marketing analytics consulting firm, has …
Dyspatch Visual Editor Empowers Users to Create and Edit Transactional and Triggered Email Content without Touching Code
Eliminates Organizational Inefficiencies and Improves Time-to-Market Dyspatch launched their Visual Editor, empowering marketers, designers, and product managers to create and change …
RigNet Expands Its Adaptive Video Intelligence Suite with Video Motion Analytics
RigNet, Inc., the leading provider of ultra-secure, intelligent networking solutions, introduced video motion analytics as an addition to its Adaptive …
Beeswax’s Bidder-As-A-Service Emerges as Connected TV Solution of Choice, Incorporating Tru-Optik, SpotX, and Telaria Partnerships
Beeswax Continues to Expand Its Reach Across the Connected TV and Digital Video Marketplace Beeswax, the industry’s only customizable programmatic …
First Analysis of European Anti-Fraud Efforts Shows 94 Percent Fraud Reduction in Tag Certified Channels
Study Conducted by The 614 Group Found Only 0.53 Percent IVT In Channels Using TAG’s Widely-Adopted Anti-Fraud Standards The Trustworthy …