Energy utility customers are engaging with digital communications from their energy providers more than ever before. Questline’s 2021 Energy Utility Benchmarks Report, released today, showcases that digital adoption was accelerated by the coronavirus pandemic. Marketing Technology News: Why Brands Need to Embrace the Privacy-First Cookieless Future In its seventh year, the Energy Utility Benchmarks Report evaluates digital marketing data for Questline’s 450 energy utility clients, looking at more than 356 million email…

Latest plug-in updates offer expanded capabilities and improved user experience Comm100, a global provider of omnichannel customer engagement solutions that connect brands with their customers, today announced major updates to its WordPress plug-in. These updates make it easier for businesses using WordPress to connect quickly and easily with their customers through Comm100’s digital customer engagement platform for free by enabling customer interactions via live chat, email, social media and mobile text messaging, in…

Algonomy, the global leader in Algorithmic Customer Engagement solutions, today announced a multi-year agreement with Loop Neighborhood, a US-based convenience store chain, to help deliver hyperomnichannel customer engagement to stay ahead of the market. Loop, part of AU Energy that operates around 120 stores across California, has reinvented the gas station experience over the last decade. As an all-in-one convenience store and marketplace, Loop offers its customers a wide variety of fresh foods and…

Infobip's full offering is now available on Microsoft Azure Global cloud communications company, Infobip today announces its full Communications Platform as-a-Service offering is now available on Microsoft Azure, thereby extending the enterprise customer base globally for Infobip - particularly in the finance, eCommerce and retail sectors, and allow it to expand its core market footprint. The Azure deployment is the latest step in Infobip's technology collaboration with Microsoft that sees Infobip adding…

Mapp, the international provider of cloud-based insight-led customer engagement, has been appointed by specialty home and garden decor company, Design Toscano, to help it improve the personalization of its customer outreach. Marketing Technology News: Infor and C3 AI Form Strategic Partnership to Deliver Scalable Enterprise AI Industry Applications Design Toscano offers specialty home and garden decor, reproduction furniture and accessories, indoor and outdoor statuary, and one-of-a-kind home and garden accents. The…

Verint , The Customer Engagement Company™, announced today that its Customer Engagement Cloud Platform™ has been recognized as a leader by multiple industry sources* that honor excellence in a range of categories—from customer engagement cloud, workforce optimization and knowledge management to voice self-service and text analytics. Marketing Technology News: IAB and PwC Outlook 2021 Report Urges Digital Ecosystem to Reset Consumer Value Exchange The honors are: 2021 Stevie Awards for Sales and Customer Service: …

Top Brands like ADT, Gillette, Royal Caribbean, Sling TV, and TriWest Go Digital with Pypestream’s Conversational AI Platform Consumers have gone “all-digital” at an accelerated pace. They communicate through text, buy products in apps, and manage their accounts online. Entire industries are transforming how they engage with customers for this very reason, and brands are racing towards digital automation to meet these on-demand customer needs. Pypestream is at the forefront of this race, and today the company is…

96% of enterprises report failing to digitize customer engagement would have negatively impacted their business 95% expect to increase or maintain their investment in digital customer engagement after the pandemic Comcast, Delta Air Lines, Norwegian Refugee Council recognized for building innovative ways to stay connected with their customers and communities during COVID-19 Twilio, the leading cloud communications platform, released its second annual State of Customer Engagement Report. Combining insight from the Twilio…

Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, is partnering with VoiceSage, a global proactive communications provider based in Ireland, UK, Spain and Dubai, to enable companies to transform their customer experiences through enhanced messaging powered by Vonage. “VoiceSage provides businesses with fast, reliable and cost-effective ways of keeping in touch with their customers and staff” The VoiceSage Rich Media Messaging (RMM) solution is a messaging…

85% of Retailers Indicate Growing and Enhancing Digital Commerce as Top Business Priority for 2021 According to the recent Retail Consulting Partners (RCP) POS & Customer Engagement Survey, 85% of retailers have ranked growing and enhancing digital commerce as their top business priority in 2021. No big surprise, given the explosive growth in online transactions in 2020, but digital is only part of the experience as customers still expect a seamless, anywhere, anytime, anyhow experience across all channels. The store…

SLED Government Agencies in the US Recognizing the Need for Integrated Cloud Contact Center and Communications 8x8, Inc., a leading integrated cloud communications platform, today announced the State of Washington has signed a Participating Addendum with 8x8 under the NASPO ValuePoint Cloud Solutions contract. Effective immediately, state, local and education (SLED) government agencies in Washington can, in accordance with the requirements of Washington’s Participating Addendum, purchase the 8x8 integrated cloud contact…

A Troubling Engagement Capacity Gap Has Emerged, and 82 Percent Believe Challenges to Manage Customer Engagement Will Only Increase This Year On the heels of massive digital disruption and now, a year into the global pandemic, only 50 percent of business leaders say they are well prepared to support customer engagement priorities moving forward, and 82 percent say the challenges of managing customer engagement will only increase in 2021. What’s more, only 54 percent of leaders consider their organizations well prepared to…

It’s been challenging for businesses to remain relevant over the past year, with much of the economy on hold and consumers sticking close to home. Companies have tried to engage customers with emails declaring, “We’re here for you!” but that message quickly grew old. Consumers want more than an inbox full of empty assurances. With 2020 finally over and 2021 offering a fresh start, it’s a good time for brands to reconnect with their customer base. Here are key trends that are likely to gain momentum in the year ahead. Also…

Creator of leading digital ad platform, AdVantage™, releases new feature for creating and managing Yelp Ads MatchCraft, the leading platform for selling and managing digital marketing campaigns at scale, recently introduced its latest integration: Yelp Ads. By partnering with Yelp Inc., the company that connects people with great local businesses, we're able to bring this new offering to clients to serve as an additional traffic source for local business advertisers to reach customers. Marketing Technology News: Winter…

Automated and Two-way SMS/MMS Solution Available Online or Through Indirect and White-label Partners Pidj.co, a nationwide provider of business texting services, announced its official launch and the availability of its flagship messaging, marketing and customer engagement platform, which enables businesses to use their existing business phone numbers to connect with customers instantly via automated and two-way text messages on their mobile devices. Pidj.co is the latest venture for communications industry veterans…

Customer engagement company Airship unveiled its real-time, bi-directional integration with Adobe Experience Platform. The pre-built integration enables marketers to easily enrich customer profiles in Adobe Experience Platform in real-time with Airship’s mobile behavioral data, as well as ingest Adobe’s profile attributes and instant segment updates for more personalized experiences across Airship’s mobile and cross-channel journeys — driving higher conversion rates and more valuable customer relationships. Hear one…

Customer Engagement Cloud Platform Connects Work, Data and Experiences Across the Enterprise Verint Systems Inc., the Customer Engagement Company, announced that it has completed the spin-off of Cognyte Software Ltd. The milestone marks the start of Verint’s journey as a pure-play customer engagement vendor with an exclusive focus and extensive resources – including over 4,500 professionals worldwide – dedicated to helping organizations provide boundless customer engagement. Cognyte will begin “regular way” trading on…

It’s been challenging for businesses to remain relevant over the past year, with much of the economy on hold and consumers sticking close to home. Companies have tried to engage customers with emails declaring, “We’re here for you!” but that message quickly grew old. Consumers want more than an inbox full of empty assurances. With 2020 finally over and 2021 offering a fresh start, it’s a good time for brands to reconnect with their customer base. Here are key trends that are likely to gain momentum in the year ahead.…

Medallia, Inc., the global leader in experience management and engagement, announced a strategic integration with Red Box Conversa, a leading platform for voice capture. The partnership will empower enterprise organizations to understand and optimize the customer experience and to drive operational efficiencies at scale through real-time analysis of high-quality audio and media data sets captured by Conversa and transcribed by Medallia. Marketing Technology News: Sprinklr and Twitter Deliver the 2021 Customer Care Report…

TeamViewer, a leading global provider of secure remote connectivity solutions and workplace digitalization technology,  announced its acquisition of Xaleon, an Austrian start-up and leading provider of customer engagement software. Xaleon's core product is a co-browsing technology that enables an advanced form of GDPR-compliant screensharing in web sessions without installation and transfer of user data. Around co-browsing, Xaleon has built an entire software suite to enable a secure digital end-to-end customer engagement…