How D2C Brand Wakefit.co Transforms its MultiChannel Customer Engagement Strategy

Customer experience is key in the D2C industry, and for those that deliver a superior, seamless experience to their users, the rewards are clear. The D2C brands market could be worth $100 billion in the next 5-7 years, according to a report from investment banking firm Avendus Capital. Post-Covid outbreak, the D2C model, is seeing more takers and is being looked at as the future of Indian retail, especially when the consumer is getting more and more comfortable with shopping and exploring online. Wakefit.co, India's leading…

TA Digital’s “D2C in the New Normal” Solution Awarded Adobe Accredited Partner Solution Badge

Global digital transformation agency TA Digital announced that its "Direct-to-Consumer in the New Normal" solution, built on their multi-solution TA Digital Ascent, is now an Adobe Accredited Partner Solution. With this certification, "Direct-to-Consumer in the New Normal" is now badged as market-tested and Adobe verified. "Direct-to-Consumer in the New Normal" is an innovative solution focused on helping organizations design intuitive shopping experiences by leveraging Adobe Experience Cloud applications including…

viax.io Launches Cloud-Based IT Efficiency for B2B and D2C Enterprise Firms

viax.io announces the launch of a cloud, one that offers a headless commerce solution to meeting the ever-changing demands of today's enterprise-level commerce customer. The innovation, viax.io, is now accepting clients. CEO Larry Ramponi says viax's platform-as-a-service (PaaS) modular approach to enterprise commerce translates into more efficiency, less cost and fewer vendor headaches for companies struggling to maintain a system that keeps pace with ever-evolving B2B and D2C customers. Marketing Technology News:…

How D2C Companies Can Move Successfully into Brand-Building

Just two and a half years after its launch, Brandless stopped taking orders and laid off over 70 staff. Once on track to disrupt the high-quality organic produce market that the likes of Whole Foods dominates, the company blames the crowded e-commerce market for its downfall. The disrupter became disrupted. Brandless is not the only Direct to Consumer (D2C) brand experiencing the negative effects of oversaturated markets. In the past, D2C brands relied heavily on Performance Marketing, with 98% of such brands believing that…

Wpromote Acquires Metric Digital, Enhancing D2C Performance Marketing Offering

Leading Digital Agencies Partner To Power Innovative, Disruptive Marketing for Clients Wpromote just announced its acquisition of Metric Digital, a New York-based digital marketing agency specializing in paid social media, Google ads, Email, and performance creative services. The highly-anticipated acquisition, which closed on March 1, 2020, represents the continued expansion of Wpromote's East Coast footprint and a significant increase in the agency's stable of direct-to-consumer digital-native clients. With the…

With the Cover Charge for Facebook Rising, D2C Marketers Have Unlocked The “Side Door” to Winning Customers: Affiliate Marketing

Today’s digital marketing “best practices” have done retail marketers a disservice by capping their collective imagination, weighing them down with outdated practices and narrow expectations on how things can and “should” be done. The standard digital playbook, as dynamic as it may be in some ways, unfortunately, prescribes a singular reliance on the walled gardens of Google and Facebook. To the retail marketer’s detriment, this isolated approach relies on dated, limited tactics accompanied by a high cost of entry. Some…

Every Marketer Should Think Like a D2C Marketer

It’s no revelation that technology has changed how we interact with brands: I can get prescriptions immediately delivered to my office, custom-built furniture sent to my home, and order-in dinner from my daughters’ favorite restaurant — all with a few taps on my phone. Technology has given us personalized experiences, curated to our liking in an always-on, on-demand world. As a result, our expectations as customers have undergone tremendous change. With seemingly hundreds of new brands entering the market each week,…

AdRoll Launches New Brand Awareness Solution for Ambitious D2C Brands

Platform’s machine learning algorithm makes over 2.5 million predictions per second to help brands reach the right audiences at the right time It has never been more critical for brands, particularly those marketing directly to consumers, to cut through the noise and tell their story to customers at every encounter. In fact, according to Nielsen, 59% of consumers prefer to buy products from brands with which they are already familiar. AdRoll, the growth marketing platform for direct-to-consumer (D2C) marketers and…

New Data: Facebook and Google Trounce Amazon for D2C Brand Ad Spend

"The State of D2C Marketing 2019" from Yotpo Offers Extensive Ecommerce and Marketing Benchmarks as Reported by Direct-To-Consumer Brands As more brands focus on their own eCommerce sites as a direct touchpoint to consumers, "The State of D2C Marketing" is a new report that provides a candid look at related marketing, advertising, and eCommerce investments propelling the success of many of today's direct-to-consumer (D2C) brands. The report reveals trends across verticals and company size, including that 52% of…

New Yotpo and Klaviyo Integration Propels Email Innovation and Revenues for D2C Brands

Commerce marketing innovation leaders Yotpo and Klaviyo announced an integration upgrade to create the most powerful email experiences for direct-to-consumer (D2C) brands to date. Building on Klaviyo and Yotpo's existing loyalty program integration, the enhancement allows brands to leverage the power of user-generated content (UGC) and data to convert email subscribers into buyers more effectively. "Today's top direct-to-consumer brands are known for transforming marketing touchpoints into next-level experiences…

Springbot Closes $14 Million in Funding; Fueling Future Organic Growth & Acquisitions

Sterling National Bank Leads Financing Effort Springbot, a marketing automation and attribution platform for online retailers, announced it has closed $14M in financing led by Sterling National Bank. Springbot which recently closed an acquisition of Content Management System (CMS) provider Matcha in December 2020 is poised for organic growth as well as the addition of deeper platform capabilities that are purpose-built for eCommerce. Springbot's all-in-one platform is the critical solution for today's direct to consumer…

Digital River Unveils Three New Accelerator Programs for Brands to Quickly Build a Direct to Consumer Commerce Channel

Simply and affordably, brands can stand up an ecommerce store on their platform of choice in a matter of weeks Digital River, the most experienced global ecommerce enabler for established and fast-growing brands, unveiled three new accelerator programs created to help brands stand up a direct to consumer (D2C) commerce channel in as little as six weeks. With a global pandemic continuing to put pressure on retail, a D2C channel is vital to survive and grow. Using one of our three new solutions, brands can connect a front-end…

Spryker Announces $130 Million Financing Round

Spryker, a fast-growing commerce technology for global enterprises, announced that it has raised over $130 million in a Series C financing round, led by Silicon Valley-based TCV. Existing investors One Peak from London and Project A Ventures from Berlin also participated in the round. The funding will be used to expand Spryker’s proven B2B and Enterprise Marketplace products and create a compelling 3rd party technology AppStore. Spryker also intends to grow its international footprint with a focus on the U.S., which already…

Study: Consumers Opt for Direct Site Search to Engage With the Brands This Holiday Season

Direct-to-consumer (D2C) retail is more important than ever before, according to the new Peak Holiday 2020 report from e-commerce experience specialist Bloomreach. The data reveals that direct site traffic makes up 80% of all desktop holiday commerce traffic in Europe and North America, with the remaining traffic made up of search engine traffic (15%) and advertising search traffic (5%). Social search accounts for less than 1% of all traffic, showing a clear consumer appetite for direct engagement with brands. Marketing…

Kendago Extends Multi-Year Strategic Partnership With Taboola

Taboola, the world's leading discovery platform, today announced a long-term strategic partnership with Kendago, a leading digital advertising agency that scales direct-to-consumer brands like Trim Down Club, VShred and G-Plans. Taboola's platform enables brands to capitalize on AI and machine learning to reach consumers at scale across premium editorial sites to support brand awareness and acquisition goals. Kendago used data insights from Taboola Newsroom, which taps readership data from more than 1.4 billion users each…

Springbot Acquires Matcha

Springbot, a leading marketing automation and attribution platform, announced its acquisition of Matcha, the first all-in-one blogging capability for eCommerce brands that brings storytelling to life for online retailers. This marks the first acquisition by Springbot in its vision to be the all-in-one marketing platform of choice for SMB retailers. Springbot's marketing automation and attribution platform is a critical solution for today's direct to consumer (D2C) retailers to level the playing field against larger…

Digital River and Tryzens Announce New Partnership

Digital River, the most experienced global e-commerce enabler for established and fast-growing brands and Salesforce partner, announced it’s partnering with digital commerce consultancy Tryzens to join Spark, their quick-to-market solution for Salesforce Commerce Cloud. Spark gives brands a simple way to enter new markets with a cost-efficient, direct-to-consumer (D2C) solution, and with the power of Digital River, optimize global payment processing and drive online sales growth by getting brands up and live quickly on…

Yellow Messenger offers Free AI-Powered WhatsApp Virtual Assistant to Empower Businesses

In the wake of the pandemic, the 'Get AI Ready' campaign is powering enterprises of every scale with Virtual Assistants on WhatsApp Business accounts for free Gartner states that by 2025, customer service organizations embedding AI in their multichannel engagement platform will elevate operational efficiency by 25% Brands gearing up for the festive season will have the opportunity to use Conversational AI and optimize their D2C channels with Yellow Messenger chatbots in 120+ languages In an effort to help businesses…

Logiq Completes Acquisition of Fixel AI

Logiq, Inc., a global provider of award-winning eCommerce and Fintech solutions, has completed its previously announced plan to acquire Fixel AI, an award-winning innovator of AI-powered digital marketing technology. The acquisition of Fixel furthers Logiq’s goal of adding simplified marketing and critical privacy features to its AI-powered consumer intent engine designed for brands and premium publishers. “Fixel empowers marketing teams to optimize their campaigns in a customized way unlike any other marketing…

Salsify and e-Comas Partner to Help Brands Win on Amazon Marketplaces

Partnership combines best-in-class digital shelf technology and consulting services for Amazon marketplace sales strategies Salsify, the commerce experience management platform that helps brands win on the digital shelf, and e-Comas, an Amazon consulting, account management, and content optimization firm, announced a joint partnership designed to bring Amazon digital shelf excellence to brand manufacturers in Europe, the Middle East, and Africa (EMEA). The partnership will allow joint customers to grow sales on Amazon more…