The Performance Marketing Company Adds Another Badge to Its Agency Services Badge as a Facebook Marketing Partner in Campaign Management yellowHEAD, the AI-powered performance marketing company, announced it has received a coveted Facebook Marketing Partner badge for Creative. Already a Facebook Marketing Partner in the Campaign Management category with a badge in Agency Services, yellowHEAD has now received a second badge based on its in-house creative expertise and proprietary creative optimization technology. Facebook…

Dealers United, the Facebook and Instagram advertising solution for the automotive industry, announced today that Facebook has recognized the company for proven success on Facebook's platform with an official Marketing Partner badge. The Marketing Partner program is designed to connect clients seeking Facebook expertise with companies identified across the globe for excellence on the platform. Marketing Technology News: Indianapolis-Area Digital Marketing Agency Launches New Software for Small Business Owners To…

Partnering for Paid Social Growth with Facebook Wpromote, the nation's leading independent digital marketing agency, announced their Ad Technology specialties as a badged Facebook Marketing Partner. As part of the Facebook Marketing Partner program, Wpromote is recognized as a leader in the social media space. Facebook Marketing Partners undergo great scrutiny for all badges and provide an additional level of insight and strategy on Facebook. "We're thrilled that this distinction shows our team's expertise and…

Clinch's Video Personalization Engine Provides Value to Facebook and Instagram Advertisers, Driving Greater Consumer Connections Clinch, a creative technology company that powers dynamic, personalized video advertising, announced that Facebook has recognized the company as a member of its Facebook Marketing Partner Program. The Company provides tools for brands and marketers looking to personalize ads at scale across Facebook and Instagram, resulting in an increased return on ad spend (ROAS). "Being recognized as part…

Metadata Enables B2B Marketers to Automatically Run Account-Based Advertising Campaigns Metadata.io, the automatic account-based advertising platform for predictable B2B lead generation, announced that Facebook has recognized the company with a certified badge to be a Facebook Marketing Partner. Metadata serves B2B marketers by automatically identifying target prospects, running multivariate tests and operational tasks, and optimizing paid digital campaigns in real time to ensure marketing investments provide ROI and…

V12 Data, a leading provider of people-based marketing solutions, announced the launch of AudienceLink, a powerful custom audience solution for distribution through Facebook client accounts or approved Facebook integration partners. AudienceLink is a machine-learning platform that leverages multi-verified, privacy-compliant data source built using data products that cover consumer and business audiences. Data assets include 215+ million consumer contacts with full address, 186+ million VINs, 208 million consumer emails,…

MapForward Digital Positioned as 'Facebook-First' Marketing Firm MapForward Digital, an Ohio-based Facebook-first marketing agency, announced its official launch recently, after more than a year of successful beta customer engagements. The firm is exclusively dedicated to helping businesses and brands grow by leveraging Facebook's expansive platform. Co-founded by corporate advertising and communications veterans, Eric Stasiowski and Larry Herbert, MapForward Digital is a full-service agency solely dedicated to – and…

Leading B2B Social Engagement Platform Oktopost Has Been Recognized by Facebook as an Official Badged Marketing Partner Oktopost, the only social engagement platform for B2B enterprises, recently announced its acceptance into the Facebook Marketing Partner Program. Designed to empower and connect between world-class marketing companies, the Facebook Marketing Partner program upholds that Oktopost has a proven track record of enabling B2B marketers to drive successful organic lead-generation efforts on Facebook while…

Marketing on Facebook can bring great rewards — or a lousy ROI. What’s the secret to Facebook marketing? Facebook is just about as big as the Internet: it has 2 billion users worldwide out of an estimated 3.8 billion Internet users. That’s more than half of all Internet users, and in some places, these numbers get even higher. In the US, for example, 79% of Internet-connected adults use Facebook. Marketing on Facebook is not new; an estimated 3 million businesses advertise on it, and 94% of marketers incorporate the social…

Every marketer understands the impact of engaging customers on Facebook but lacks the inability to sustain interest through organic and sponsored posts. Conversely, Facebook users are responding more to News Feeds compared to paid marketing content. As consumers are increasingly adopting ad blockers to keep away disruptive ads from spoiling their experiences, marketers have begun to acknowledge the power of Facebook marketing as a key driver in generating consumer engagement, especially in the 'original content' category.…

Learners to get free voucher for the Facebook Certified Digital Marketing Associate exam Masterclasses conducted by Facebook trainers Simplilearn, world's number one online bootcamp for digital economy skills training, announced its collaboration with Facebook to integrate the Facebook Blueprint Digital Marketing Associate Certification into its Digital Marketing courses. As part of this collaboration, Simplilearn will make a Facebook Blueprint certification exam voucher available to graduates of  Simplilearn’s Digital…

Home ASAP LLC, a company known for providing cost-effective, Facebook-centric marketing services to agents, projects that Dynamic Ads for Real Estate will dominate the real estate marketing landscape in 2020, citing the ad type's success versus its predecessors and increased adoption by agents and brokers. Home ASAP's premier agent marketing solution, TurnKey Suite, has launched over 100,000 agent ad campaigns since 2016 and saw Dynamic Ads outperforming single Listing Lead Ads by up to 54% in…

Today’s digital marketing “best practices” have done retail marketers a disservice by capping their collective imagination, weighing them down with outdated practices and narrow expectations on how things can and “should” be done. The standard digital playbook, as dynamic as it may be in some ways, unfortunately, prescribes a singular reliance on the walled gardens of Google and Facebook. To the retail marketer’s detriment, this isolated approach relies on dated, limited tactics accompanied by a high cost of entry. Some…

IRI to Provide Marketing Mix Modeling Solutions with Improved Data Granularity and More Seamless Access to Insights IRI, a global leader in innovative solutions and services for consumer, retail and media companies, announced that it has been selected to join the Marketing Mix Modeling (MMM) Program on Facebook. As a member of the Facebook MMM Partner Program, IRI has been designated as a trusted third party empowered to leverage Facebook performance metrics to drive comprehensive marketing measurement for clients. “In…

Video marketing is one of the most effective ways to generate leads and boost sales. Video content is engaging, as evidenced by the success of streaming platforms including YouTube and Twitch, and the fact that it's versatile in the topics it encompasses makes it a smart investment. Nonetheless, there are a few ways for one to make their advertising efforts stand out among the competition. As provided by Carola Jain, here are 4 ways to improve your Facebook video marketing. Provide captions with videos. By performing a…

Even though Facebook has moved away from being the cool, young kids' platform and more towards a mature, adult audience, it's power as a social media platform is still undeniable. While video sharing sites like YouTube and Tik-Tok are dominating the younger audience, Facebook video marketing still commands attention as a form of promising video content sharing. Videos precede higher engagement rates, and when paired with the massive user scope and a video-biased algorithm, Facebook becomes a video platform rivaling its…

Facebook is the dominant platform for social media marketing for multi-location businesses, and the platform continues to add to its list of localized social marketing features. Data from SOCi’s social media and reputation management platform — in addition to third-party research reports — can help marketers understand why Facebook is the platform to focus on moving forward. Among multi-location brands, Facebook has 3x the number of profiles and pages under management within the SOCi platform than are on Google My…

Marketers Utilize Infinigrow’s AI Technology to Optimize Their Marketing Budget Allocation as B2B Marketers Turn to Linkedin and Quora as Alternatives to Facebook and Google As B2B marketers embrace AI technology to optimize the marketing budget spent across channels, a combination of newer digital platforms and tried and true marketing tactics are the fastest growing marketing channels in 2019. These are the results of a survey of the hundreds of marketing plans created via the AI-driven marketing planning…

Increasing Consumer Use of Messaging Makes the Channel a Priority for Retailers Springbot, a data-driven marketing platform for eCommerce retailers, launched Facebook Messenger Marketing as part of its all-in-one marketing automation platform. Retailers can integrate Facebook messages into automated marketing campaigns and manage them from their Springbot dashboard, a capability not readily available through traditional email marketing platforms. “More than 80 percent of adults and 90 percent of teens use messaging…

Businesses of all Sizes Can Now Take Control of Digital Advertising Campaigns to Acquire and Grow the Highest Value Customers at the Lowest Cost With its powerful technology platform, New Engen helps companies acquire and grow the highest value customers at the lowest cost across digital channels. The company unveiled its new self-service product offering, now available for Facebook, Instagram, and search engine marketing (SEM), so that marketers at companies of all sizes can manage thousands of campaigns and millions of…