Foursquare Appoints Gina Loften, Microsoft US CTO, to Foursquare Board of Directors

Longtime tech veteran and business leader joins Foursquare’s board to accelerate company’s enterprise growth Foursquare announced the appointment of Gina Loften to its Board of Directors, effective February 10, 2021. Loften joins the Board as one of tech’s most tenured and trusted business leaders, built on decades of success at IBM and currently in her role as Microsoft US’s CTO. As a Foursquare Board member, Loften will work closely with Foursquare’s Executive Team to deliver on the Company’s promise as the most…

Clinch Partners with Foursquare to Bring Enhanced Attribution Measurement to Omnichannel Dynamic Creative Optimization

Clinch is one of the First Companies to Enlist Foursquare Location Data with Creative Advertising Technology Clinch, the Personalization Everywhere company that provides cross-channel dynamic creative optimization (DCO) technology to the world's leading advertisers, announced a partnership with Foursquare, the most trusted independent location technology platform, to bring enhanced, real-time attribution measurement to omnichannel DCO. Leveraging Foursquare Attribution, Foursquare's industry-leading solution for…

Foursquare Partners With Snowflake, Expands Into Snowflake Data Marketplace With Foursquare Places and Visits Data

The partnership makes Foursquare’s location data directly accessible within Snowflake Foursquare announced a new partnership with Snowflake, the Data Cloud company, which will make Foursquare’s industry-leading Visits and Places location data available to customers via Snowflake Data Marketplace. With this partnership, Snowflake customers can now quickly access, analyze, and utilize Foursquare data sets in their preferred, supported cloud environment. The integration of Foursquare’s location data signifies the growing…

Kochava Collective and Foursquare Partner for Premium Data Enrichment

A Seamless Solution for Marketers to Enrich Privacy-Safe, First-Party Customer Data Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, and Foursquare, the most trusted, independent location data and technology platform, announced a partnership to enable marketers and publishers to enhance their first-party intelligence with real-world location data. This new offering will allow marketers to power in-house customer analytics, personalization and audience building with privacy…

Factual + Foursquare Announce World’s Most-Powerful Location Engine Pairing

In the COVID-19 stricken economy, here’s the first-big positive news today, and it’s worth ‘billions’. Yes, when location data companies merge, they take in mighty-high expectations and attention. Factual and Foursquare, the two leading location data enrichment and analytics platforms, have announced a merger. The combined infrastructure is aimed at creating the world’s most-powerful location data engine for global brands, advertisers, publishers, and agencies. It is astonishingly ‘easy’ to gauge how many global…

Prediction Series 2019: Interview with Tyler Simmons, Managing Director APAC at Foursquare

Could you tell us what comes to mind when you look back at the decade, which technologies made the most profound impact on your work and career? For me, the biggest impact has been the proliferation and adoption of mobile phones. Back when I first started working in digital technology, the industry players always commented and even joked that this was going to be the “year of mobile,” but year after year that didn’t materialize. The tracking, targeting, and measurement was very fragmented, and no one really cracked what…

iHeartMedia, Jelli and Foursquare Team up to Launch New Attribution Product for Advertisers

iHeartMedia, Jelli and Foursquare announced the launch of a new attribution product for broadcast radio that will offer marketers a unique combination of iHeartMedia’s massive reach and Jelli’s programmatic buying capabilities, with the attribution and insights tools from location technology company Foursquare. “iHeartMedia continues to reach more Americans than Google, Facebook and TV and the advertising community can now be taking further advantage of the scale and effectiveness of broadcast radio to build a brand, and…

MediaMath and PubMatic Partner to Roll Out Source Initiative Across Asia

MediaMath’s fully accountable, addressable supply chain now available across PubMatic’s extensive publisher network in Asia  MediaMath, acclaimed independent advertising technology company for leading brands and agencies, announced a new partnership with PubMatic that furthers the SOURCE vision of alignment across the programmatic ecosystem. MediaMath continues to expand SOURCE’s accountable and addressable supply chain, by partnering with PubMatic – making PubMatic’s premium Asia supply available to MediaMath buyers.…

NUMATEC Welcomes MobileCiti To Growing Martech Portfolio

Colombia-Based Mobile and Digital Consulting Agency Expands NUMATEC'S South American Footprint NUMATEC, a holding company focused on media and Martech ventures across the globe, officially welcomes MobileCiti to its portfolio. Headquartered in Bogotá, but with a reach that extends throughout South America, MobileCiti is an agency passionate in its strategic approach to direct-to-consumer mobile marketing efforts. "We're thrilled to welcome MobileCiti, a leading innovator in South American mobile marketing, to our…

Accelerate360, LLC Launches ShopA360 Marketplace Delivering High-Demand Products

Accelerate360, LLC  announced the launch of their new business-to-business eCommerce marketplace allowing retail buyers and suppliers to facilitate and fulfill product discovery via a proprietary and secure platform. The platform will launch on February 17 at ShopA360.com. "ShopA360 provides online access to high-demand products for retailers and other businesses to discover and purchase products at a wholesale discount.," said Accelerate360 Chief Business Officer Trey Holder. "Businesses and retailers today are…

Vonage Appoints Savinay Berry EVP of Product and Engineering

 Vonage , a global leader in cloud communications helping businesses accelerate their digital transformation, announced it has appointed Savinay Berry as EVP, Product and Engineering and a member of the Company's Executive Leadership Team, effective March 1, 2021. Berry will report to Rory Read, Vonage Chief Executive Officer. In this role, Berry will be responsible for global leadership of Vonage's engineering, product management, IT, and security teams, focused on driving the Company's technology strategy and innovation…

Windstream Enterprise Unveils Another Wave of Portal Enhancements to Enrich the Customer Experience

Windstream Enterprise (WE), a managed communications service provider, has again fortified its award-winning WE Connect portal with a range of enhancements aimed at giving customers and channel partners even greater insight into their networks and their businesses. WE Connect is a best-in-class portal that gives Windstream Enterprise customers a single pane of glass through which to monitor, manage and analyze virtually every aspect of their network in real-time. The latest enhancements include greater visibility into the…

SightCall Partners with Legrand Group, Provides AR-Guided Remote Customer Support through Client Call Centers

Solution will launch initially in French call centers this month SightCall, an augmented reality (AR)-enabled visual assistance platform, announced it has partnered with Legrand Group, a global specialist in electrical and digital building infrastructure based in Limoges, France, with operations in more than 90 countries. It will provide AR-powered remote support through Salesforce Service Cloud for issues troubleshooting on job sites, enhancing rapid service solutions for commercial, residential and industrial buildings.…

Showpad Partners with Threekit to Improve Buyer Experience Through Enhanced 3D Visualization and Augmented Reality

Sales teams can now present visual immersive product experiences directly from the leading sales enablement platform Showpad, the global sales enablement leader, and Threekit have partnered to bring enhanced 3D visualization and augmented reality to Showpad’s platform, improving buyer engagement and boosting the effectiveness of virtual sales experiences. Through this partnership, organizations of any kind that sell physical products can now use Threekit’s technology to configure 3D and augmented reality content directly…

Mobile Streaming Enters the Mainstream, Opening Massive Market Opportunities For Advertising, According to a Report by Adjust

New Mobile Streaming Report by Adjust finds 52.5% of consumers worldwide have used smartphones to stream more video content amid social distancing Over The Top (OTT) streaming has exploded as consumers seek out on-demand entertainment more than ever before, according to a new report released by global app marketing analytics platform Adjust, further demonstrating a fundamental shift in consumption patterns toward mobile. Busting the myth that the majority of mobile streaming takes place on commutes, 84% of consumers across…

eBrevia, a DFIN Company, Expands Contract Management Features with Box Integration

eBrevia, a Donnelley Financial Solutions company and industry-leading provider of AI-contract analytics software, has rolled out a new integration with Box, a leading cloud content management platform. The integration allows eBrevia clients to seamlessly access and analyze business-critical content that is securely stored and centrally managed in Box. With over 100,000 customers, an integration with Box is a very welcome addition to eBrevia's functionalities. "The decision to integrate with Box was an easy one for us,"…

PepsiCo Chooses e.fundamentals to Power its Ecommerce Growth in Europe

e.fundamentals, the digital shelf analytics provider, announced a partnership with PepsiCo's, Inc. to power its eCommerce growth in Europe. The strategic partnership is designed to support PepsiCo with critical digital shelf performance analytics technology and best-in-class eCommerce expertise to deliver powerful intelligence for PepsiCo's brands in 10 different countries from across European and UK e-retail partners including France, Germany, Spain and the UK. The partnership empowers PepsiCo to use retailer category…

Frost & Sullivan Recognizes Zoom as a Growth and Innovation Leader in the North American Hosted IP Telephony and UCaaS Market

Zoom stands out among UCaaS providers with its ability to rapidly enhance its solutions and effectively respond to constantly shifting customer requirements Frost & Sullivan has identified Zoom Video Communications, Inc. as a top-performing vendor in the Frost Radar™: North American Hosted IP Telephony and UCaaS Market, 2020. Zoom's easy-to-use, secure and frictionless platform and constant dedication to innovation saw an increase from an average of 10 million daily meeting participants in December 2019 to an average…

transcosmos Releases “CESMO,” the Survey & Analytics Service That Constantly Measures Evaluation Scores on Customer Support…

Optimizes Customer Effort Score on the entire support service process that goes through multiple channels transcosmos inc. hereby announces that the company will release "CESMO," its research and analytics service that constantly evaluates customer support experience from the customer's perspective, in full scale. Building on its contact center business platform, the largest in Japan, and digital marketing business platform, as well as its expertise in those two fields, transcosmos will help companies build a framework for…

Strata Identity Raises $11 Million in Series A Funding Led by Menlo Ventures for Technology

Team Behind SAML Web Standard Has Figured Out How to Unify Data Center and Cloud Identity Management Systems as One and Remove Obstacles to Multi-Cloud Adoption Strata, the distributed multi-cloud identity orchestration company, announced it has closed an $11M Series A round of financing led by Menlo Ventures and supported by ForgePoint Capital. The company’s founders co-authored the SAML standard used today to transparently provide cross-cloud identity and single sign-on (SSO) between web sites. Strata has built the…