Marketing Technology Highlights of The Week: Featuring Foursquare, FullStory, Invoca, Fulcrum and More!

How do you build better marketing and brand momentum as customers and businesses get back to a pre-Covid pace? Catch more from these latest weekly highlights:

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MarTech Quote-of-the-Week!

Providing authentic customer service means providing customer service when, where and how customers want it most…We’ve all had the unfortunate experience of being tied up on hold for far too long, to then only be transferred to another, unhelpful department, and then left with no solution and ultimately a frustrating experience that weakens your relationship with that business.

Poorvi Shrivastav, GM and VP of Service Hub at HubSpot

Top MarTech News of The Week: 16th May to 20th May

MarTech QnA with the Expert

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Embedded into the marketing strategy, continuous experimentation can drive informed, data-driven decisions that will create stand-out customer experiences. This idea of marrying the science of data with the art of marketing creativity is so important! Yet, legacy systems, budget restraints and a lack of consistent buy-in across the organization are still hindering marketers from wholly maximizing these opportunities. Kirsten Allegri Williams, CMO at Optimizely

MarTech Articles on Competitive Intelligence, AI in Marketing, Mobile Marketing and more!

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 123: B2B Revenue Tricks And Best Practices with Jamie Bertasi – President and Chief Operating Officer at Totango

Episode 122: Building The Connected Enterprise for Modern Sales: with Mike Smith, Senior Director, Enterprise Sales, CData Software

Episode 121: Sales Enablement Trends for 2022: with Carson Conant, Founder and CEO at MediaFly

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