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Meredith Corporation to Announce Its Plans to Extend Live Programming and New IGTV Programming at Inaugural Digital Content NewFronts West

Anna Faris of CBS Hit Comedy "Mom" and Host of "Anna Faris Is Unqualified" Podcast To Join Jess Cagle, Editor in Chief of PEOPLE and Editorial Director of Meredith's Entertainment Group, On Stage Meredith Corporation , the leading media and marketing company—which reaches 175 million Americans every month, including 80 percent of US millennial women—will announce expanded programming, including new shows for Instagram Live and a tighter focus on live programming for its PeopleTV brand, at the first-ever NewFronts West in …

IGTV: A Window into the World of Instagram’s Mobile Users

Horizontal videos – out; vertical videos – in. The rise of Instagram TV (IGTV), Instagram’s vertical video platform sets the stage for marketers and brands to showcase their products, tapping into the format of choice for today’s consumer. New Kid on the Block Instagram’s foray on the vertical video comes as no surprise, as mobile devices garner 60% of all video views worldwide. First to take advantage of this trend was Instagram’s competitors, YouTube and Snapchat. While YouTube reigns supreme when it comes to…

Influencer Platform and Agency ACTIVATE Launches First-to-Market IGTV Support; Hires Influencer Industry Veteran Lauren McGrath to Lead…

The Network Expands Their Offerings to Streamline Workflow for Influencers and Marketers, Onboarding Longtime Influencer Expert, Lauren McGrath to Lead Strategy and Execution Influencer marketing technology platform and agency, ACTIVATE, formerly Bloglovin', announces a set of new product offerings to their influencer marketing workflow and insights reporting suite, called ACTIVATE Collaborations, including first-to-market support for IGTV as part of broader workflow support for a variety of content types. ACTIVATE also…

Instagram’s IGTV Competes With YouTube, Finds Takers in Influencers, Vloggers, As Well As Publishers

IGTV Allows Users To Generate Up To 60-Minute Long Videos, Allowing Content Providers To Up Their Video Content Popstar and actor Jaden Smith just released his five-track-long new album titled ‘Electric’ on IGTV! And we are now beginning to get a hang of this new platform by Instagram. Last month, Instagram announced that it has reached 1 billion users. The company also announced "a new app for watching long-form, vertical video," i.e. Instagram TV (IGTV). IGTV is available as an added feature in the app, as well as a…

Attorney Marketing Has Changed, Your Paradigm Needs to Change in 2020

In 2020 and beyond, attorneys need a website that converts leads into quality cases Dallas, TX — Nationally recognized digital marketing expert Qamar Zaman shares an open letter addressing the essentials to predictable growth for law firms from Google SEO, Instagram & Facebook audience targeting. In 2020 and beyond, attorneys need a website that converts leads into quality cases. “If your 2019 results were shabby,” he writes, “you need an agile consultant who can think beyond SEO.” Marketing Technology News:…

A Granular Breakdown of the YouTube Ad Revenue in 2019

Alphabet has announced annual revenue earned from YouTube, Google Search, and other Google products in its Q4 2019 financial statement. By declaring YouTube advertising's annual and quarterly revenue, the Company has reinstilled faith in its investors, technology owners, and marketing partners. In 2019, YouTube advertising earned Alphabet close to $15 Billion, up from $11.15 Billion in 2018. By 2025, we should expect YouTube ad revenue to almost double. Its Cloud sibling, Google Cloud Platform earned $9 Billion in…

How to Readjust Your Influencer Marketing Strategy to the Trends to Come

We’re no way near the formal version of what we know as influencer marketing. This fresh industry keeps working at its expansion with a current worth of $8 billion. The same Business Insider report shows us that by 2022, this already huge figure is likely to reach $15 billion. In light of such whooping expectations, influencer marketing plans of the present have to welcome in the latest strategies. Fortunately, there’s no need to change an entire workflow. For this reason, we are going to expose all the trends that will…

Best Christmas and New Year Mobile Apps of 2019

Holidays are here, and whether you are at home, at work or shopping at your favorite retail outlet, there are countless ways you can prepare for Christmas and the New Year. US retailers and online e-commerce companies offer exciting discounts to smartphone users who download and make payments through mobile apps, e-wallets, and social media links. But, it's not always about finding a great deal on New Year Mobile Apps. What drives consumers to search and download Christmas and New Year mobile apps for the holiday season also…

Culture Genesis Acquires All Def

Digital studio backed by Tip (“T.I.”) Harris, Jason Geter and Baron Davis makes first acquisition that merges entertainment and technology for multicultural audiences Culture Genesis, a digital studio focused on remixing digital technology for urban, multicultural audiences—announced it has acquired All Def, a multi-platform media company that leverages the cultural power of hip-hop, comedy, and social justice. This marks the first acquisition for the L.A.-based studio best known for its live game show…

Socialbakers’ Q3 Trends Report Reveals the Latest Social Media Insights and Data

Key Findings Include Data About Ad Spend, Social Commerce, Influencer Marketing and Video Engagement Socialbakers, the unified marketing platform for social media marketers, released a comprehensive report on Instagram and Facebook Trends for Q3 2019. The report reflects the current state of online marketing, with data and graphics that reveal the trends and changes shaping the social media landscape. Key insights from the report include the expanded importance of Ecommerce and social commerce, ad spend on Instagram…

E-Commerce Marketing Strategies: For 2019 and Beyond

“The New American Dream is a version of the entrepreneurial journey that is unlike anything that has ever existed before,” writes CEO Bedros Keuilian in Entrepreneur. “The barrier to entry to becoming an entrepreneur is literally the lowest it's ever been right now.” This is an incredible time to start and grow an e-commerce business. Unlike decades past, when companies required massive funding, ad budgets, and connections with major broadcast networks and magazines to spread the word about its products, the technology…

3 Ways Financial Marketers Can Boost Email Personalization and Process

There’s a classic, albeit dorky, Email Marketing joke where a guy in a suit stands in front of a bar graph and says to another guy in a suit: “Most of our Marketing email isn’t reaching our recipients,” to which the other guy asks: “Did you forget stamps?” Slightly bad joke. Great point. Treating email like direct mail isn’t effective and doesn’t reach customers. In the past few years, large financial services companies have made unparalleled investments to elevate their tech stacks, personalization engines, and…

Video Marketing Ranked as Number One Marketing Priority According to Mondo Survey

National Staffing Firm Mondo Reveals that GDPR Compliance, AL/ML-Powered Tech, and Reactive Design are also Top Marketing Priorities for 2019–2020 Seventy-six percent of respondents indicated that video marketing was their top priority for 2019-2020, according to a new survey of more than 1,000 creative and digital marketing decision-makers by Mondo. The Mondo Creative & Digital Trends survey also revealed GDPR compliance (55%), Artificial Intelligence/Machine Learning-powered tech or services (41%), and reactive…

Online Advertising – How to Make It 100% Effective?

Over the past few years, social networks for business have become an indispensable advertising tool. No surprise that companies spend $68 billion on advertising on social networks and Instagram accounts for a share of $6.8 billion. Big brands are willing to give advice and share the success of their campaigns on Instagram, but for small businesses, the effectiveness of Instagram advertising is not always obvious. Will it work out if the budget is small? Can you compete with other brands? Can multiple advertisements have a…

Twelve Trends That Will Impact Social Media in 2019

As B2B Marketers, We Know That Currently, It’s Fairly Impossible to Do Anything with Marketing without Leveraging Social Media. So, We Ought to Know Which Independent Domains Will Drive Social Media in 2019 As the year ends, we predict the twelve trends that will make a difference in how marketers leverage social media for campaigning. 1. Data Today’s entrepreneurs have realized that the success of their business depends on how well they handle data and deploy it, over social media or otherwise. No wonder then,…

Instagram is the Fastest-Growing Social Network Among World Leaders

BCW Study Finds 92 Heads of State, 48 Heads of Government and 36 Foreign Ministers Have Personal Accounts on Instagram First bullet of release dated December 4, 2018 should read: Ghana’s President Nana Akufo-Addo is Sub-Saharan Africa’s most followed leader on Instagram with 431,000 followers... (instead of 431 million). The corrected release reads: Instagram Is the Fastest Growing Social Network Among World Leaders Also Read: Research Reveals Employees Switch Apps Over 1,100 Times a Day Indian Prime Minister…

Animoto Releases 2018 State of Social Video Consumer and Marketer Trends Report

93 Percent of Marketers Have Landed a New Customer Thanks to Video and Consumers Ranked Video as Their Favorite Form of Content from Brands Animoto, the company that makes it easy for anyone to create professional marketing videos, released its 2018 State of Social Video: Consumer Trends Report and its accompanying 2018 State of Social Video: Marketer Trends Report. These two releases explore how consumers are influenced by brands on social media and how marketers are reacting to the growing demand for video. Video…

Todd Brown Promoted To Senior Vice President and Chief Revenue Officer for Meredith Local Media Group

Meredith Corporation announced that Todd Brown has been promoted to Senior Vice President and Chief Revenue Officer for the Meredith Local Media Group, effective immediately. In his new role, Brown will oversee advertising revenue growth and strategy across Meredith's station group. He will report to Meredith Local Media Group President Patrick McCreery. Brown has worked for KVVU-TV (FOX 5), Meredith's FOX affiliate in Las Vegas, for more than 16 years. He started as Local Sales Manager and worked his way up to Vice…

Interview with Josh Decker, Chief Executive Officer, Tagboard

"One of the biggest challenges for marketers today is finding a way to break through the noise and drive meaningful engagement."Tell us about your role at Tagboard. What inspired you to establish the company? Tagboard was founded in 2011 as a social search and display platform, allowing communities to search for content using hashtags across social networks, and then display that content online via web or mobile properties, on broadcast TV or in a stadium. My vision in founding Tagboard was to bring communities together…

Mobify Intros Commerce Integrations So Brands Can Elevate Digital Customer Experiences Immediately, Adopt Best-of-Breed Approach to Backend…

Mobify has launched a new feature on the Mobify Platform called Commerce Integrations that makes it easier for brands and retailers to update their customer-facing sites with a Progressive Web App (PWA), Accelerated Mobile Pages (AMP), and native apps that are decoupled from backend systems. This allows retailers and brands to adopt a best-of-breed approach to their backend systems, and avoid vendor lock-in with vertical integration. The result: a better customer experience that produces immediate results while enabling the…