Data collected from more than 220 call centers shows drastic cost reductions and enhanced customer experience TechSee, a global leader …
QuickPivot Announces New Digital Marketing Capabilities to Customer Data Platform
New Data Onboarding Capability Helps Marketers Create Advanced Advertising Segments and Integrate Digital Marketing and Offline Campaigns QuickPivot, the leading …
Programmatic Is Not a KPI
Talking to the CMO of a well-known retailer earlier this year, I heard a familiar viewpoint; “I guess we’ll have …
A Guide for Choosing the Right Content Marketing KPIs for Your Business
A key performance indicator, or KPI, is used to measure the performance of websites and businesses. They are really great …
Addressing a Significant Business Challenge, Tru Measure Introduces Customized Goals and KPI Reporting
Meaningful Metrics Prove True ROI of Digital Marketing Campaigns In a survey conducted by Advertiser Perceptions earlier this year, 40 …
How To Interpret And Measure KPIs In The New Age Of Marketing
As a marketer, your goal for most campaigns is to create value for your brand’s top line by increasing things …
Justin Yopp Of Pedowitz Group To Lead Interactive Workshop On Tracking And Optimizing The Right KPIs At B2B Marketing Exchange
TPG CEO Jeff Pedowitz Too Shares Revenue Marketing Insights with Attendees Revenue Marketing consulting firm, The Pedowitz Group (TPG), announced …
Don’t Shoot the Messenger: How Chat Apps Became Political
During the recent protests in Hong Kong, organizers looking to avoid government surveillance turned to Telegram. The encrypted messaging app …
IAP in “Casual” Games Declines by 15-20%, with Strategy and RPG Games Accounting for the Majority of Non AD-Based Revenue According to the Latest GameAnalytics Benchmark Report
GameAnalytics’ latest report covering the first half of 2019 draws data from 1.2 billion monthly active players and just short …
Odaseva Announces Triple Year Over Year Growth with One Trillion Documents Supported and Over 10 Million Users
Influx of New Data Protections Laws such as GDPR and CCPA Has Propelled the Growth of the Unified Cloud Data Governance Company …
Leveraging the Power of Linkedin for Marketing/Sales Professionals
Social Fatigue. It’s becoming very real. In the B2C and B2B world, both consumers and marketers are at a point …
Undertone Launches ‘Synchromatic Marketplace’ to Deliver High Impact Programmatic Ad Formats
Award-Winning Creative Units Which Provide Superior Performance, Engagement and Viewability – Allowing Brands to Create Synchronized User Experiences – Now …
PR Newswire’s APAC Survey Reveals Content Quality is the Top Priority for Journalists
As APAC media and PR professionals are getting to grips with rapid technological progress and shifting audience preferences, PR Newswire …
The Digital Marketing Transformation: Accelerate the Path to Marketing Maturity
Organizations today are embracing new technology to improve organizational efficiency and cost savings. AI, Machine Learning and Big Data are …
3 Ways Financial Marketers Can Boost Email Personalization and Process
There’s a classic, albeit dorky, Email Marketing joke where a guy in a suit stands in front of a bar …
March Networks Introduces New Customization and Search Capabilities in Searchlight Business Intelligence Software
March Networks, a global video security and video-based business intelligence leader, is pleased to introduce new capabilities available in its …
5 Use Cases for Natural Language Processing (NLP) Techniques in Marketing Analytics
In the analytics world, there are a wide range of tools and KPIs to choose from in order to measure …
Uber Global Director to Share Game-Changing Strategies for Continuous CX Improvement
15th Anniversary Customer Contact West: A Frost & Sullivan Executive MindXchange Showcases the latest CX thought Leadership Kal Kuchimanchi, Director, …
AgilOne Announces First-of-Its-Kind Cohort Analysis Solution Built within a Customer Data Platform
New analytics solution gives marketers the ability to track, compare, and analyze segments and campaign performance over time AgilOne, the …
AirTies Unveils Enhanced Cloud Management Platform for Home Wi-Fi
Airties Cloud Includes “Wi-Fi Experience Index” to Provide Operators with a New Ratings Scale and Actionable Intelligence AirTies, the most …