Sharpen Technologies, developers of the agent-first contact center platform, announces the release of SharpenDB, cloud-native storage that allows users to …
TechSee Releases Results of Study on Visual Assistance’s Impact on Customer Service KPIs
Data collected from more than 220 call centers shows drastic cost reductions and enhanced customer experience TechSee, a global leader …
QuickPivot Announces New Digital Marketing Capabilities to Customer Data Platform
New Data Onboarding Capability Helps Marketers Create Advanced Advertising Segments and Integrate Digital Marketing and Offline Campaigns QuickPivot, the leading …
Programmatic Is Not a KPI
Talking to the CMO of a well-known retailer earlier this year, I heard a familiar viewpoint; “I guess we’ll have …
A Guide for Choosing the Right Content Marketing KPIs for Your Business
A key performance indicator, or KPI, is used to measure the performance of websites and businesses. They are really great …
Addressing a Significant Business Challenge, Tru Measure Introduces Customized Goals and KPI Reporting
Meaningful Metrics Prove True ROI of Digital Marketing Campaigns In a survey conducted by Advertiser Perceptions earlier this year, 40 …
How To Interpret And Measure KPIs In The New Age Of Marketing
As a marketer, your goal for most campaigns is to create value for your brand’s top line by increasing things …
Justin Yopp Of Pedowitz Group To Lead Interactive Workshop On Tracking And Optimizing The Right KPIs At B2B Marketing Exchange
TPG CEO Jeff Pedowitz Too Shares Revenue Marketing Insights with Attendees Revenue Marketing consulting firm, The Pedowitz Group (TPG), announced …
TVSquared and NBC/Telemundo Owned Stations and NBC Sports Regional Networks Partner to Offer Local Advertisers TV Attribution Solutions
Partnership Represents the World’s Largest Attribution Rollout for Local Broadcast Advertisers NBCUniversal Owned Television Stations, a division of NBCUniversal, and …
MarTech Interview with Jo Kinsella, Chief Revenue Officer and EVP at TVSquared
"Today, the definition of “TV” means linear and digital video. Since the advertising industry has traditionally operated in silos, it …
TechBytes with Gian LaVecchia, SVP Brand Partnerships at DoubleVerify
Could you tell us about your role and the team/technology you handle at DoubleVerify? At DoubleVerify, I’m currently the SVP, …
AI-Powered Morphio Raises $1 Million to Remedy a Shortage of Skilled Digital Marketers
Seed Round Values Canadian Scale-up at $5 Million Morphio, the AI platform for digital marketers, has closed a $1 Million …
Understanding Customer Data Platforms
Customer Data Platforms help in broadening unified systems and accelerating purchase A Customer Relationship Management (CRM) and Data Management Platform (DMP) …
Deloitte Launches Lift Acceleration Program Focused on Helping Businesses Improve Customer Acquisition, Growth and Profitability
Deloitte Digital builds on Adobe Experience Platform and Adobe Experience Cloud to empower companies with a single, real-time view of …
Mediavine Partners with GumGum as Verity Early Adopter
Advertisers now can apply cutting-edge comprehensive content category and keyword-based contextual ad targeting across Mediavine’s entire high-quality lifestyle publisher inventory …
Miaozhen Systems Maps China’s Complex Digital Marketing Ecosystem
Miaozhen Systems, a Chinese major third-party marketing data technology provider updates its Chinese digital marketing maps with the aim of helping advertisers …
The Reinvention of Retail: Oblivion or Opportunity?
Numerous articles say we’re set for a “Retail Apocalypse” to progress throughout 2020, as e-commerce continues to penetrate consumer lives …
Brainshark Acquires Rekener to Deliver Industry’s Only Data-Driven Sales Readiness Platform
Sales Scorecards Combine with Brainshark’s Best-Of-Breed Readiness and Enablement Solutions to Radically Improve Sales Performance Brainshark, Inc., the industry’s only …
AI 2020 Predictions From Tom Libretto, CMO at Pega – What’s Next for Marketing?
Marketing science catches up to the art: While once revered as more art than science, the discipline of marketing is …
MarTech Interview with Dennis Becker, Chairman and CEO at Mobivity
"I think that the misperception of AI is that it’s general and not understood that it’s specific." Could you tell …