Campaign data also suggested that certain demographics were more engaging than others, which allowed the refinement of the campaign over time Inuvo, Inc, a leading provider of marketing technology, powered by artificial intelligence (AI)…
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By automatically tagging all creative elements including product images, ad copy, creative, and video in all ad formats against all targeting categories, Madgicx enables digital marketers to optimize campaign performance based on a…
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Vericast brands, QuickPivot and Direct Mail Manager, collaborate to enable personalized, multichannel marketing from the QuickPivot customer data platform QuickPivot, the premier customer data platform for multichannel brands, and Direct…
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Tableau Software, the leading analytics platform, announced the general availability of Tableau 2020.2, which delivers a brand new data model that simplifies the analysis of complex data with no coding or scripting skills required. Now it's…
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Automatic Detection of Business Anomalies With Real-Time Analysis and Measurement of Application Performance and User Experience Issues Deliver Improved Business Results Software intelligence company, Dynatrace, announced new…
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It’s been 25 years since the birth of digital advertising when a US telecom behemoth took out the now-iconic “You Will” banner ad on HotWired.com. The campaign’s enormous success triggered a revolution in the advertisement industry,…
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Sharpen Technologies, developers of the agent-first contact center platform, announces the release of SharpenDB, cloud-native storage that allows users to digitally transform their data from multiple systems and channels into easy-to-read…
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Data collected from more than 220 call centers shows drastic cost reductions and enhanced customer experience TechSee, a global leader in Visual Customer Assistance powered by AI and augmented reality, released the results of an extensive…
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New Data Onboarding Capability Helps Marketers Create Advanced Advertising Segments and Integrate Digital Marketing and Offline Campaigns QuickPivot, the leading customer data platform company, announced a new capability that enables…
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Talking to the CMO of a well-known retailer earlier this year, I heard a familiar viewpoint; “I guess we’ll have to look into doing programmatic soon. Everyone else seems to be doing it.” Well, she wasn’t wrong. With over 80% of display…
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A key performance indicator, or KPI, is used to measure the performance of websites and businesses. They are really great for figuring out what a business or website is doing well and what they still need to work on. Before you decide which…
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Meaningful Metrics Prove True ROI of Digital Marketing Campaigns In a survey conducted by Advertiser Perceptions earlier this year, 40 percent of chief financial officers surveyed said “vanity metrics,” data points that present no real…
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As a marketer, your goal for most campaigns is to create value for your brand’s top line by increasing things like orders and revenue. Historically, this choice was made because there was a lack of additional viable KPIs to choose from.…
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TPG CEO Jeff Pedowitz Too Shares Revenue Marketing Insights with Attendees Revenue Marketing consulting firm, The Pedowitz Group (TPG), announced recently that Marketing Strategist Justin Yopp will present an interactive workshop on…
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The Video Advertising Bureau (VAB), the voice of the video advertising industry, today released The Secret of My Success: Examining The Winning Marketing Strategy That's Fueling High-Growth DTC Brands. VAB analyzed 30 brands, who are…
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Omnichannel Women’s Brand Partners with Growing Retail Data Platform to Migrate Platforms and Unify a Decade of Data Retail data platform provider SoundCommerce announced that Rainbow Shops has successfully deployed its modern decisioning…
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Marketing Attribution is the process of determining techniques that will contribute to the lead generation and sales of any business. It is a type of analytical science used by marketing and sales teams. With the help of marketing…
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Companies with deeply embedded stakeholder management practices generate over 20% more in profit as well as environmental and societal impact New research from Accenture and the World Economic Forum uncovers the…
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ISG Provider Lens™ report says a growing number of companies are embracing SaaS above and beyond core applications that sustained them during lockdowns Enterprises worldwide continue to migrate from proprietary, licensed…
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What telco, streaming, and broadcast media businesses can learn from leading subscription marketers on building and retaining high-value audiences. MarketBridge announces the release of their latest benchmark report, "A Marketers Guide to…
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