Automatic Detection of Business Anomalies With Real-Time Analysis and Measurement of Application Performance and User Experience Issues Deliver Improved Business Results Software intelligence company, Dynatrace, announced new enhancements to its Digital Business Analytics module at the Perform 2020 conference. The Dynatrace explainable AI engine, Davis, has been expanded to process business KPIs, such as revenue trends, customer conversions and churn. In addition, Dynatrace now enables one-click integration with the most…

It’s been 25 years since the birth of digital advertising when a US telecom behemoth took out the now-iconic “You Will” banner ad on HotWired.com. The campaign’s enormous success triggered a revolution in the advertisement industry, changing the way brands communicate with their audiences. But with the popularity of any medium comes the over-saturation of the same. Back in 1994, AT&T’s simple advertisement registered click-through rates as high as 70%, an outstanding achievement compared to the current situation where…

Sharpen Technologies, developers of the agent-first contact center platform, announces the release of SharpenDB, cloud-native storage that allows users to digitally transform their data from multiple systems and channels into easy-to-read custom charts, tables and columns, optimizing the agent and customer care experience. In conjunction with Sharpen’s dynamic IVRs and easy-to-use tools, SharpenDB enables users to quickly access and analyze data, identify issues and cater to the customer all within a secure and accessible…

Data collected from more than 220 call centers shows drastic cost reductions and enhanced customer experience TechSee, a global leader in Visual Customer Assistance powered by AI and augmented reality, released the results of an extensive data analysis it conducted to explore the impact of its technology on contact center and customer service KPIs. The report, which analyzed data from more than 70 clients, 220 contact centers and help desks and 30,000 agents, found that companies reduced truck rolls/technician dispatches…

New Data Onboarding Capability Helps Marketers Create Advanced Advertising Segments and Integrate Digital Marketing and Offline Campaigns QuickPivot, the leading customer data platform company, announced a new capability that enables marketers to activate their first-party data for digital marketing. This new functionality allows QuickPivot to truly be a central system of record for customer marketing across all communication channels. Now with QuickPivot, marketers can create advanced audience segmentations for digital…

Talking to the CMO of a well-known retailer earlier this year, I heard a familiar viewpoint; “I guess we’ll have to look into doing programmatic soon. Everyone else seems to be doing it.” Well, she wasn’t wrong. With over 80% of display ads traded programmatically this year and spend expected to reach $65 billion by 2020, the majority of brands are utilizing this technology, but is following the crowd reason enough to invest? In short, the answer is no. If a company’s programmatic goals extend no further than adoption,…

A key performance indicator, or KPI, is used to measure the performance of websites and businesses. They are really great for figuring out what a business or website is doing well and what they still need to work on. Before you decide which KPIs you're going to use, there are a few tips to help you pick the right ones. Keep Them Business Goal Related You also want to make sure you make your KPI's business goal related. For instance, if you run a car insurance agency and you want to increase car insurance quote numbers by…

Meaningful Metrics Prove True ROI of Digital Marketing Campaigns In a survey conducted by Advertiser Perceptions earlier this year, 40 percent of chief financial officers surveyed said “vanity metrics,” data points that present no real connection to their business, were one of the biggest concerns about investing more resources into digital marketing. Tru Measure, a digital marketing services platform, has created a solution to address this challenge with its new goals and key performance indicator (KPI) reporting…

As a marketer, your goal for most campaigns is to create value for your brand’s top line by increasing things like orders and revenue. Historically, this choice was made because there was a lack of additional viable KPIs to choose from. There used to be questions like, “Did we see more revenue after we shipped out a bunch of catalogs? Were we selling three times as much in market B after we setup billboards in and out of the city center?” However, marketers didn’t have an accurate way of determining just how good their brand…

TPG CEO Jeff Pedowitz Too Shares Revenue Marketing Insights with Attendees Revenue Marketing consulting firm, The Pedowitz Group (TPG), announced recently that Marketing Strategist Justin Yopp will present an interactive workshop on “Tracking and Optimizing the Right KPIs in 2018 & Beyond” on February 19, 11 am – 2 pm at the B2B Marketing Exchange. This year’s conference is being held at the Fairmont Princess Hotel in Scottsdale, AZ. An award-winning Revenue Marketing Coach, Justin was just voted “Most…

Software Intelligence Platform enables seamless education journeys for law students and professionals, and new growth opportunities for top e-learning provider Software intelligence company Dynatrace, announced that BARBRI, the global learning and leading bar preparation provider, is using Dynatrace to create more seamless remote online learning experiences and drive better business results. BARBRI recently expanded its use of the Dynatrace Software Intelligence Platform to include the Digital Business Analytics and…

Available immediately as part of RingCentral Office, AT&T Office@Hand, and Avaya Cloud Office RingCentral, Inc., a leading provider of global enterprise cloud communications, collaboration, and contact center solutions, today announced RingCentral Video (RCV), a reimagined video meetings experience. Leveraging RingCentral’s open platform, RingCentral Video will be another component offered as part of RingCentral Office®, completing RingCentral’s differentiated Message Video Phone™ (MVP) solution. RingCentral Video…

Vymo's 'Work From Home' solution deployed to empower Agents, Relationship Managers and other Frontline employees engage customers while working remotely Vymo, the World's leading provider of solutions for on-the-go sales teams announced a Work From Home version of its Personal Sales Assistant product for frontline personnel such as Agents, Brokers, Advisors, Wholesalers, and Relationship Managers. It is designed to provide 24/7 secure access to necessary data through a simple app for mission-critical customer engagement …

It’s 2020 and times have changed, but you might not know that by looking at still-current and commonplace B2B Marketing methods. And yet, in a world of exciting customer experiences with B2C brands, buyers’ expectations across the board are higher than ever - and that means all buyers. B2C consumers experience highly personalized buying journeys that are both efficient and easy - ultimately elevating the expectations for a B2B buying journey, too. To combat the demand gen flywheel that Legacy Marketing has long upheld,…

The analysis of a large volume of data is already an indispensable part of the decision-making process for any business, regardless of its volume. Big data is used to resolve routine problems, such as improving the conversion rate or to achieve customer loyalty for an eCommerce business. But did you know that you can also use it to predict situations before they occur? This is the added value of predictive analytics, the use of big data to anticipate user behaviour based on historical data and act accordingly to optimise…

StatSocial announced the availability of Crisis Insights, a first-of-its-kind audience insights service that tracks rapidly changing consumer audience dynamics to help US brands and CMOs respond effectively to the ongoing coronavirus epidemic and economic slowdown. According to David Barker, CEO of StatSocial, "As a result of COVID-19, consumers are changing their behaviors and shifting attitudes to form vastly new persona groups and audience segments. Over the past month we've heard from dozens of brands asking if we can…

Led by Gradient Ventures (Google's AI fund) and Partech; Christoph Auer-Welsbach, former Partner at IBM Ventures, Joins as Co-Founder Dutch startup Kaizo, formerly known as Ticketless, announces a $3 million seed round led by Gradient Ventures, Google's AI-focused venture fund, and Partech, with participation from several angel investors. Entrepreneur and investor Christoph Auer-Welsbach, former partner at IBM Ventures, also joins Kaizo as a co-founder. Kaizo was started in 2018 by Dominik Blattner, an entrepreneur with…

State-of-the-art email analytics platform provides critical business metrics and KPIs on employee productivity, workload and response times Email Meter, the leading email analytics solution, emerged from stealth mode with hundreds of leading enterprise customers, including Roche, Netflix, Uber, Decathlon and more. Originally founded in 2012 as a product within leading email migration platform ShuttleCloud, Email Meter provides powerful email statistics and analysis for Gmail enterprise domains — including insight into…

Forrester Research’s Principle Analyst Jay McBain cites Mark Herbert, President and CEO of Incentive Solutions, in his argument for more strategic data analytics and KPIs to drive success in the modern channel Forrester Research released its latest B2B marketing report: “Unlocking The Power of Partner Ecosystems Demands Powerful Measurements.” Written by Principal Analyst and channel sales thought leader Jay McBain, the report sheds insight into what B2B sales and marketing organizations must do to achieve success in…

Traditional advertising has long been a core part of the brand advertising arsenal, because it has been perceived as reaching the largest audience. But the landscape of advertising has shifted heavily toward digital, with mobile’s rapid growth changing the status quo faster than any medium had before.  To underscore this point, Digital Advertising increased by 19.1% in 2019 to $129.3 billion, while traditional advertising fell 19% to $109.5 billion, meaning that digital will account for 54.2% of total spending. While this…