Data collected from more than 220 call centers shows drastic cost reductions and enhanced customer experience TechSee, a global leader …
QuickPivot Announces New Digital Marketing Capabilities to Customer Data Platform
New Data Onboarding Capability Helps Marketers Create Advanced Advertising Segments and Integrate Digital Marketing and Offline Campaigns QuickPivot, the leading …
Programmatic Is Not a KPI
Talking to the CMO of a well-known retailer earlier this year, I heard a familiar viewpoint; “I guess we’ll have …
A Guide for Choosing the Right Content Marketing KPIs for Your Business
A key performance indicator, or KPI, is used to measure the performance of websites and businesses. They are really great …
Addressing a Significant Business Challenge, Tru Measure Introduces Customized Goals and KPI Reporting
Meaningful Metrics Prove True ROI of Digital Marketing Campaigns In a survey conducted by Advertiser Perceptions earlier this year, 40 …
How To Interpret And Measure KPIs In The New Age Of Marketing
As a marketer, your goal for most campaigns is to create value for your brand’s top line by increasing things …
Justin Yopp Of Pedowitz Group To Lead Interactive Workshop On Tracking And Optimizing The Right KPIs At B2B Marketing Exchange
TPG CEO Jeff Pedowitz Too Shares Revenue Marketing Insights with Attendees Revenue Marketing consulting firm, The Pedowitz Group (TPG), announced …
QuickPivot Introduces Ada, the Machine Learning Suite of Predictive Marketing Models
Three Predictive Marketing Models Enable Retailers To Uncover Hidden Insights To Drive Revenue Growth QuickPivot, the cloud-based, cross-channel campaign management …
NinthDecimal Updates Location Conversion Index with New Foot Traffic Analytics
NinthDecimal, the leading omni-channel marketing platform, today announced the launch of the industry’s first multi-touch attribution (MTA) solution for foot …
Retailers Can Dominate Amazon Prime Day With Lightning-Quick and Live-Time Campaign Results
Amazon Prime Day is nearly here, and with it, one of the biggest e-commerce days of the year for thousands …
TechSee Launches Industry’s First Visual Automation Solution for Contact Centers
Computer vision AI technology enhances CX and reduces costs through intelligent agent decision support TechSee, a global leader in visual …
Launchmetrics Releases Dedicated Brand Decisioning Platform, Insights, Exclusively for Fashion, Luxury & Cosmetics Industries
With it launches an interactive microsite dedicated to the Insights100 — a selection of brands and influencers such as Gucci, …
Discogs Releases iOS App 2.2 Update Improving Discoverability And Explorations
Discogs, the world’s foremost Database, Marketplace, and Community for physical music, announces the launch of version 2.2 of the Discogs iOS App allowing …
TechBytes with Scott Brazina, CMO at Impact
Tell us about your role and the team/technology you handle at Impact. As the CMO, my role is reflective of …
AdLedger Unites Brands, Agencies, TV And Technology Companies To Fight Ad Fraud On OTT
Consortium Releases White Paper With Extensive Insights From The Hershey Company, Reprise/IPG Mediabrands, Hearst Television, MadHive, and Beachfront Media AdLedger, …
Kaltura Introduces Industry’s Most Advanced Video Analytics Platform To Drive Actionable Business Insights from Video Data
Kaltura Video Analytics provides its Enterprise and Education customers highest level of data granularity around viewing and engagement and content …
Putting Paid Social to Work for Amazon Prime Day and Beyond
There’s no question about it. Amazon Prime Day has become one of the biggest shopping days of the year, with …
MarTech Interview with Martin Frascaroli, CEO and Founder at Aivo
"With a chatbot, companies can optimize time and money by doing multiple tasks and pursuing different goals from the same …
MarTech Interview with Jason Wulfsohn, Co-Founder and COO at AUDIENCEX
"To create a cohesive omnichannel campaign, marketers must be able to optimize across channels, including the walled gardens." Tell us …
TechBytes with Brad Danaher, Director of TV Services at Experian Marketing Services
Tell us about your role and the team/technology you handle at Experian. Experian has a background in direct mail and …