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Media Rating Council (MRC) Accreditation Granted To Nielsen’s National And Enhanced Local TV Ratings Services

Accreditation extends to NPM and all LPM markets, plus 19 Set Meter markets leveraging PPM data and Viewer Assignment methodology Nielsen announced today that its Local People Meter (LPM) market service and Set Meter measurement services in 19 of 31 U.S. Set Meter markets have been granted continued accreditation by the Media Rating Council (MRC).* This marks a significant achievement for Nielsen because these services now include Portable People Meter (PPM) measurement, which Nielsen began incorporating as part of its…

Pixalate Earns MRC Accreditation for Multiple Connected TV/OTT, SSAI Measurement Metrics

Pixalate, a global ad fraud intelligence and marketing compliance platform, today announced it has earned accreditations for multiple metrics from the Media Rating Council (MRC) across over-the-top (OTT)/Connected TV (CTV) environments, including server-side-ad-insertion (SSAI) measurement metrics. Pixalate considers server-side-ad-insertion to be one of the largest risk factors to OTT/CTV advertising, threatening millions in ad spend each year. Pixalate's accreditation for SSAI measurement metrics spans desktop, mobile…

Valence Media Acquires Nielsen Music Data and Insights Product Suite and Creates New MRC Data Division

Reunites Billboard and Nielsen Music After Decade Apart to Create Only Independent Global Provider of Comprehensive Data and Analytics for the Music Industry Leading global media company Valence Media, which operates dick clark productions, Billboard-The Hollywood Reporter Media Group, MRC Film, MRC Television and MRC Non-Fiction, announced the establishment of its MRC Data division with the acquisition of Nielsen Music. The acquisition reunites the industry’s leading music consumption platform with the preeminent…

C3 Metrics Receives MRC Accreditation for Display Ad Viewability Measurement

C3 Metrics announced that the Media Rating Council (MRC) has granted it accreditation for measurement of Desktop and Mobile Web Display Ad Viewable Impressions and related viewability metrics. “Viewability is the critical component for accurate attribution” To earn MRC accreditation, C3 Metrics successfully completed an audit by independent CPAs engaged by the MRC of the technologies, systems, and processes that contribute to its viewability measurement of display ads, and was determined to be compliant with MRC’s Minimum…

MRC Continues DoubleVerify’s Accreditation for Desktop, Mobile Web & In-App Impressions, SIVT Traffic Filtration & Viewability

DoubleVerify (DV) the leading independent provider of marketing measurement software and analytics, announced it has been granted continued accreditation by the Media Rating Council (MRC) for DV’s desktop, mobile web and mobile in-app measurement in the areas of impressions, property-level ad verification functions, sophisticated invalid traffic (SIVT) detection and filtration, and viewability measurement. Accreditation by the MRC covers metrics within DV’s existing suite of impression quality solutions, including the DV…

Oracle Data Cloud Announces New MRC Accreditation for Moat Analytics

Moat Analytics Earns MRC Recognition for Sophisticated Invalid Traffic Filtration and Detection in Mobile Apps Oracle Data Cloud announced that the Media Rating Council has granted accreditation to Moat Analytics for its ability to detect and filter sophisticated invalid traffic, like the ad fraud generated by bot networks, in mobile apps. To earn its MRC accreditation, Moat Analytics successfully completed an audit of its technologies, systems, and processes by independent CPAs engaged by the MRC, and was found by an MRC…

MRC Renews Accreditation of MRI Syndicated Measurement Service

Affirms MRI’s Status as a Leader in Consumer, Media Research The Media Rating Council (MRC) Board of Directors has voted in favor of granting continued accreditation of MRI’s national syndicated measurement service. “As data sets are combined and analyzed in more complex ways, relying on trusted data sources has become more important than ever” On behalf of the industry, the MRC assures that audience measurement services are valid, reliable, and effective. As part of its annual accreditation process, the MRC…

S4M Granted Continuation of Its MRC Accreditation

S4M, a leading drive-to-store technology provider, announces the renewal of its Media Rating Council (MRC) accreditation for HTML5 mobile web and in-application display and rich media Served Impressions, Clicks, and post-click metrics for Installs, Opens and Landings. To this day, S4M remains the only vendor accredited by the MRC for mobile post-click metrics. The Media Rating Council is a non-profit industry association established in 1963 in the United-States.  Its goal is to ensure that measurement…

Sizmek Advertising Suite Receives MRC Accreditation

SAS Platform is Now an MRC-Accredited Ad Server Sizmek, the world's largest independent buy-side advertising platform delivering impressions that inspire today announced that the company has received accreditation from the Media Rating Council (MRC) for the Sizmek Advertising Suite (SAS), the company's new ad server. This accreditation covers impressions across display, video, mobile web and mobile in-app, for viewability across display, plus unique desktop. Many of Sizmek's customers have successfully upgraded to…

RhythmOne Announces Its Early Partnership With Pixalate’s MRC-Accredited OTT Fraud Detection and Filtering Solution

RhythmOne Continues to Help Lead the Advanced TV and OTT Ad Market with Commitment to Providing Clients with Highest Quality Inventory RhythmOne plc, a global advertising technology company, announced that it has formed an early, collaborative partnership with Pixalate, Inc. regarding its newly Media Ratings Council, Inc. (MRC) accredited over-the-top (OTT) invalid traffic (IVT) detection and filtration solution, a key component of Pixalate’s comprehensive ad fraud detection and prevention platform. RhythmOne’s…

Forensiq by Impact Earns MRC Accreditation for SIVT Detection and Filtration and Viewability Measurement

Forensiq by Impact, a full-funnel ad fraud protection solution, announced it has earned accreditation by the Media Rating Council (MRC) for its display and video served impressions measurement (desktop, mobile web & in-app) and display and video viewability measurement (desktop & mobile web). Additionally, the accreditation marks compliance with the sophisticated invalid traffic provisions (which are inclusive of both SIVT and GIVT filtration) of MRC's Invalid Traffic Detection and Filtration guidelines (desktop,…

Innovid Receives Industry’s First MRC Accreditation for OTT Ad Impression Measurement

Video Platform Validated for Its Video Advertising Delivery Measurement into Connected TV Environment as Marketplace Surges Innovid, the world’s leading video platform, announced it has been granted accreditation by the Media Rating Council (MRC) for its over-the-top (OTT) served video ad impression tracking. After more than a year of collaboration with the MRC, Innovid is now the first in the industry to receive MRC accreditation for adherence to industry standards for video advertising measurement in a connected TV…

S4M Granted Continued MRC Accreditation for Post-Click Measurements

With the Latest MRC Accreditation, S4M Remains the Only Mobile Actor Today Accredited by MRC for Post-Click Measurements S4M (Success for Mobile), a leading mobile programmatic technology, announced about its renewed Media Rating Council (MRC) accreditation for HTML5 mobile web and in application display and rich media Served Impressions, Clicks, and post-click metrics including Installs, Opens, and Landings. Now, the company remains the only platform accredited by MRC for app installs and opens and continues to advocate…

Pixalate Launches World’s First Connected TV Rankings

An analysis of OTT/CTV traffic quality including household reach, invalid traffic (IVT), and more: Telaria, FreeWheel, Verizon Media top Q1 2020 rankings Pixalate, a global ad fraud intelligence and marketing compliance platform, announced the first-ever Connected TV/OTT Seller Trust Index (CSTI), a breakthrough addition to Pixalate's suite of programmatic seller quality rankings. Pixalate's new CSTI ranks the overall quality of programmatic sellers across three major OTT/CTV platforms: Roku, Amazon, and Samsung. Among…

BroadbandTV Corp. Receives Certification from Trustworthy Accountability Group (TAG)

TAG Certification Confirms BBTV’s Continued Efforts Against Digital Advertising Fraud BroadbandTV Corp. (BBTV), an enabling platform for content owners that is advancing the world through the distribution, management and monetization of content, is proud to announce that BBTV has joined the Trustworthy Accountability Group (TAG) and has been awarded TAG certification. TAG was created in response to Digital Marketers who are fighting against ad fraud, ad piracy, and malware. TAG focuses on four core areas: eliminating…

Valassis Recognized by Trustworthy Accountability Group for Continued Leadership in Protecting Digital Advertising Supply Chain Against…

Valassis, the leader in marketing technology and consumer engagement, announced its second consecutive recertification by the Trustworthy Accountability Group (TAG) for the TAG Certified Against Fraud Seal, recognizing its commitment in the fight against fraudulent digital advertising. Created by the American Association of Advertising Agencies (4A’s), Association of National Advertisers (ANA) and Interactive Advertising Bureau (IAB), TAG awards certifications to select companies – like Valassis – that achieve its…

ShotSpotter Chooses Medallia For Experience Management

Medallia, Inc. , the global leader in experience management, today announced that ShotSpotter has selected Medallia as its experience management platform of choice. Marketing Technology News: Microsoft Signs a 5-Year Deal with The Coca-Cola Company To Transform Global Engagement And Experiences Medallia  is the pioneer and market leader in Experience Management. Medallia’s award-winning SaaS platform, the Medallia Experience Cloud, leads the market in the understanding and management of experience for customers,…

EarthCam Premieres Free Virtual Backgrounds for Video Meetings

EarthCam is now offering free Zoom virtual backgrounds from any of its live camera networks.  These virtual backgrounds are simple to use and can easily spice up any video meeting.  Even when stuck at home, families, friends, project teams or colleagues can now conference in front of their favorite locations from around the world. The virtual background feature allows users to display an image or video as a backdrop during an online meeting.  Missing out on nightlife? Toast with a pint in Temple Bar, Dublin, Ireland or…

Degreed Partners With Kaltura to Bring Clients Market-Leading Video Management and User-Generated Content Capabilities

Partnership provides an integrated skill-building solution using live-streamed and on-demand video  Degreed, the workforce upskilling platform, is partnering with leading video cloud Kaltura, to enable quick and simple use of video in talent development. The Degreed and Kaltura partnership will enable learning and talent teams to create, unify, curate, and protect videos, and insert them seamlessly into both self-directed learning and structured training experiences through a flexible, branded portal in Degreed. The…

Automation Anywhere Advances AI-Powered IQ Bot in the Cloud to Combat COVID-19

Cloud-based RPA streamlines automation of document-centric processes Automation Anywhere, a global leader in Robotic Process Automation (RPA) advanced IQ Bot – the world's only web-based, cloud-native intelligent document processing (IDP) solution –  with flexibility in cloud-based deployments to help organizations respond to the global COVID-19 crisis. As the pandemic has impacted healthcare and government workers on the front line, organizations worldwide are realizing the full potential of document processing via…