MoZeus, a leading provider of data-driven experiential marketing technology, has announced the development of its latest digital activation tool: Digital Wand. The contactless essence of this solution allows consumers to interact with digital displays from their very own phone - without ever downloading an app. Marketing Technology News: FedEx to Acquire ShopRunner to Expand E-Commerce Capabilities Similar to that of a Wii remote, Digital Wand technology instantly "transforms" any user's mobile device into a…

Moz, Inc., the leader in search engine optimization technology, announces the addition of two board members, Asia Orangio and Tara Reed, joining previous members Sarah Bird, CEO of Moz, Michelle Goldberg, general partner at Ignition Partners, and Brad Feld, managing director of Foundry Group. Both Orangio and Reed are CEOs and founders of their own companies, with robust experience in the technology, digital marketing, and SaaS industry. Orangio is CEO and Founder of DemandMaven, a SaaS mentor for both GrowthMentor and…

The newest iteration of Page Authority will provide SEOs insight to more accurately gauge page strength and help identify where to take action Moz, Inc., the leader in search engine optimization technology, announces an upcoming update to the algorithm behind Page Authority, bringing a more accurate prediction of a page’s ability to rank on a search engine results page (SERP.) The Page Authority metric is powered by a machine-learned, neural network model that uses more than 40 link-related factors to gauge a page’s…

SEO leader enables connection with Google Data Studio, improving reporting and demonstration of SEO value through powerful data visualization Moz, Inc., the leader in search engine optimization technology, announces the release of six Google Data Studio Community Connectors for Moz’s product, STAT, which offers enterprise-level rank tracking and search engine result page (SERP) analytics for brands and digital agencies. These connectors enable users to send their STAT data to Google Data Studio to build powerful,…

SEO leader publishes local marketing report providing actionable insights and strategies to connect people to their communities Moz, Inc., the leader in search engine optimization technology, today announces The State of Local SEO: Industry Report 2020. The report details how marketers deploy local-SEO tactics and offers new insights for agile, future-forward strategies. Including data from both during and pre-COVID-19 regulations, the report surveyed 1400+ professionals working in local marketing from December 2019 to May…

Updated Mozscape API Expands Access to Trillions of Links, Pages, and Unique Metrics Moz, Inc., the leader in search engine optimization technology, announced the second version of Mozscape API, also known as the Moz Links API. SEOs today use Mozscape for key insights and opportunities on URL or domain tracking, link building, backlink analysis, competitive research and more. “Access to data isn’t enough, which is why Moz is committed to ensuring data users need to make decisions is relevant, high-quality and actionable.…

Nine report templates are available for Moz Pro customers to help illustrate impact, growth and results for stakeholders Moz, Inc., the leader in search engine optimization technology, announced nine reporting templates available in Moz Pro’s Custom Reports. These time-saving templates are rooted in popular workflows within the Moz Pro app and help simplify reporting, giving users more relevant ways to disclose hard-earned growth for stakeholders. The nine report templates are: Competitive Analysis Overview, Full…

Coil, Mozilla and Creative Commons Empower Individual Creators and Monetization Service Providers While Allowing Users to Directly Support Content They Value Coil, Mozilla and Creative Commons tannounced an ambitious $100 million fund that will empower individual creators and monetization service providers while allowing users to directly support content they value. Over the last ten years, the internet has gone from a place rewarding creativity, invention and substance, to one dominated by a few advertising…

Online Search Authority Taps Top Industry Talent Rob Ousbey, Willow Mack, and Michael Cole Moz, Inc., the leader in search engine optimization technology, welcomes new VP of Product, Rob Ousbey, and promotes Willow Mack to VP of Customer Enablement and Michael Cole to VP of Engineering. With these appointments, Moz strengthens its mission to help customers gain an edge in the increasingly complex and ever-changing world of search. As the former VP Seattle at Distilled, an online marketing agency, Ousbey brings over a…

New partnership additions include Uberall, Web.com, SinglePlatform Moz, Inc., the leader in search engine optimization technology, announced the expansion of its Partner Ecosystem. Uberall, Web.com, and SinglePlatform join the ecosystem to offer customers an expansion of best-in-class resources. The partnership with Uberall enhances Moz’s local presence management platform to allow customers an even greater breadth of features to increase visibility in local search, while the partnership with SinglePlatform provides…

Leader in SEO to Update Moz Local with New Partners, Features, and Analytics Moz, Inc., the leader in search engine optimization technology, announces the upcoming launch of the new Moz Local. The update to Moz’s industry-leading local presence management platform includes new distribution partners, expanded features, and analytics, allowing marketers to more fully own their business’s online presence. Moz’s 2019 “The State of Local SEO” reports that 33 percent of surveyed in-house and agency marketers find local…

Mozilla Is Now Supporting Voice Data Collection in Simplified Chinese Mandarin to Build a Publicly Available Voice Dataset for Everyone to Use Mozilla, the non-profit organization behind the Open Source Firefox browser, is excited to announce that Common Voice, its initiative to crowdsource a large dataset of human voices for use in speech technology, has launched in Simplified Chinese Mandarin. Thanks to Mozilla's communities and our deeply engaged language partners people can now donate their voice. Speech…

When I first joined Moz as Principal Search Scientist in 2015, I held the same attitude towards web spam as most marketers: spam was a mostly harmless annoyance to webmasters and was directed primarily at search engines such as Google. However, with the launch of Link Explorer (our new link index) in 2018, I became acutely aware of the impact of link manipulation — not just on search engines, but on webmasters and marketers in ways not yet fully articulated. The negative impact of link manipulation on the web Link…

MoZeus Worldwide, a leading provider of data-driven experiential marketing technology, announced a multi-year partnership with Hyundai Motor America to operate with its longtime agency of record, INNOCEAN Worldwide, in order to enhance Hyundai’s experiential data capture and analytics program. “INNOCEAN’s Experiential team was seeking a dedicated technology partner, not just a vendor, they could trust to build and maintain a fully-integrated, multi-dimensional engagement platform that would exceed Hyundai’s data capture…

Leader in SEO Will Improve Accuracy and Efficacy of Its Industry-Standard Search Rank Measurement Score Moz, Inc., the leader in search engine optimization technology, announces the upcoming release of Domain Authority 2.0, an updated and improved version of its proprietary Domain Authority score. The update will provide greater accuracy in predicting a site’s ability to rank in search results. Domain Authority 2.0 is scheduled to go into effect on March 5, 2019. .@Moz to launch updated Domain Authority score model,…

New Browser Integrates Seamlessly with Amazon Sumerian to Quickly Build and Deploy Websites Within Virtual Reality HTC VIVE, the leader in room-scale Virtual Reality (VR), announced a first of its kind collaboration with Mozilla's Firefox, AWS's Amazon Sumerian, and Fidelity Investments that will enable consumers to bring VR into their everyday life by providing an immersive web browsing experience in VR. Firefox Reality will become Vive's native VR browser, providing a safe and private experience for users. To…

Search Engine Optimization Leader Launches Report on Current State of Local Search Moz, Inc., the leader in search engine optimization technology, launches “The State of Local SEO” report. The report is based on findings from a survey conducted by Moz to learn more about the trends, strategies and tactics in local search. .@Moz Survey Finds 64% of Marketers Agree Google Is Becoming the New Local Business Homepage The report states, while 64 percent of respondents acknowledge local search results on Google act as…

Co-Hosted by the Office of the Mayor of Paris, Grand Prize Goes to Sampson Solutions for Combating Climate Change Europe was at the center of a milestone for women in tech today as nonprofit Women Who Tech and tech giant Mozilla announced the winners of the Women Startup Challenge Europe. Women-led startup finalists from across Europe pitched their ventures before a prestigious panel of tech industry executives and investors on 25 October at Paris's City Hall, co-hosted by the office of Mayor Anne Hidalgo. "While…

Acquisition Expands Scale of Search Results Data and Insights and Increases Flexibility of Solutions for Large Enterprises and Agencies Moz, Inc., the leader in search engine optimization technology, announced the acquisition of Vancouver, Canada-based STAT Search Analytics, the leader in rank tracking and SERP (search engine result page) analytics for enterprises and digital agencies. Moz CEO Sarah Bird made the announcement in a joint video blog post with STAT CEO Rob Bucci. Today, @Moz announces the acquisition of…

The Skepticism to Benefits of AI in Public Lives Is Bigger Than Their True Value to Businesses Are we slaves to technology, or just their outcomes? Hard to arrive at a conclusion given the dimensions to which technology has crept into our lives.  AI and Machine Learning are the staple topics to discuss for most marketing and sales teams. We know the extent to which AI has proliferated into our businesses, and maybe in our domestic lives too. We work with, we chat, we sleep to, and at times, dream about innovating…