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Tableau 2020.3 Adds External Write to Database, Enhanced Administrator Tools

New capabilities enhance data preparation, extend data source connectivity, and improve scalability while maintaining strict data governance Tableau Software, the leading analytics platform, announced the general availability of Tableau 2020.3, which delivers the ability for customers to output to and update external databases directly from Tableau Prep Builder, expanding the Tableau platform to serve a broader set of data preparation needs. The latest release also includes new tools for Tableau administrators to simplify…

Throtle Deterministic Consumer Data Now Available on Narrative’s Data Streaming Platform

Marketers Gain Access to Accurate 1:1 Customer Targeting Across Devices and Channels To help marketers more accurately connect people to data and devices, and drive personalized marketing based on real individuals, Throtle, a leader in identity resolution and data onboarding, and Narrative, the enterprise data streaming company, announced their partnership providing Narrative’s clients access to Throtle’s Identity Graph. Throtle, recently validated by Truth{Set}, an independent data quality scoring firm for its consumer…

Lanistar Challenges the Banking Status Quo with Streamlined Onboarding, Powered by Jumio

Jumio’s identity verification solutions will help UK fintech challenger vet new customers, meet compliance mandates and fight online fraud Jumio, the leading provider of AI-powered end-to-end identity verification and authentication solutions, announced a partnership with Lanistar as the fintech challenger prepares to launch its new polymorphic debit card later this year, designed to help customers streamline their money via new technology and open banking. Founded in 2019 and based in Hammersmith, London, Lanistar…

KuppingerCole Names One Identity as an Overall Leader in 2020 Identity Governance and Administration Leadership Compass

Analyst firm cites company and solution strengths, ranging from flexible deployments for on-premise, cloud, or hybrid configurations and identity analytics and intelligence Report gives “definitive recommendation” for One Identity Manager One Identity, a proven leader in identity-centered security, announced industry analyst market leadership validation for One Identity Manager in Identity Governance and Administration (IGA). KuppingerCole’s new Leadership Compass for Identity Governance and Administration report cites…

Accenture Federal Services and ITG Awarded Task Order to Modernize the General Services Administration Acquisition Environment

Accenture Federal Services (AFS), a subsidiary of Accenture and its teaming partner Incentive Technology Group (ITG), which is now part of ICF, have been awarded a task order to help the Federal Acquisition Service, part of the General Services Administration (GSA), modernize its legacy information technology (IT) systems and business processes. Marketing Technology News: Digital Realty Earns 2020 ENERGY STAR Partner of the Year Award This is one of the first task orders issued under GSA’s CIO Modernization and…

SailPoint Recognized as the 2020 Gartner Peer Insights Customers’ Choice for Identity Governance & Administration

SailPoint is the only IGA vendor to receive this ‘Customers’ Choice’ distinction SailPoint Technologies Holdings, Inc., the leader in identity management, has been recognized as the 2020 Gartner Peer Insights Customers’ Choice for Identity Governance & Administration (IGA). The Gartner Peer Insights Customers’ Choice distinction recognizes the vendors who are the most highly rated by their customers through a series of customer-submitted reviews. This year, SailPoint is the sole vendor to receive the Customers’ Choice…

Cloud Pathfinder Consulting’s CEO Joins the Board of Merivis to Help Veterans Find Good Jobs as Salesforce Administrators

Leading Veterans Service Organization (VSO) Adds Jesse Grothaus to its Board in Recognition of his Commitment to Veterans and his Successful Salesforce Consultancy Cloud Pathfinder Consulting (CPC), a national consulting firm enabling clients to fully harness the capabilities of Salesforce customer relationship management (CRM) software tools, announced today that CEO Jesse Grothaus has joined the board of directors of Merivis, a non-profit, volunteer-driven veterans' service organization that focuses exclusively on…

ZINFI Expands Its Channel Program by Enabling Agency and System Integration Partners via Advanced Administrative Tools

ZINFI’s Unified Channel Management SaaS Platform Now Includes an Advanced Set of Administrative Tools for Workflow and Approval Management to Facilitate Collaboration between ZINFI Customers and Their Channel Marketing Agencies and System Integrators ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions, announced that it has expanded its partner program by introducing a set of new administrative tools that allow channel partners, such as marketing agencies and…

Jivox Launches IQiD: A First-Party Deterministic Identity Graph Offering for Personalizing Dynamic Creative Without Third-Party Cookies

The Industry’s Only Personalized Digital Marketing Platform to Use Hybrid Cloud Container Technology to Enable First-Party Data Access Jivox, the leader in personalized digital marketing, announced today that Jivox IQiD™, a breakthrough technological solution for user identity, enables brands to personalize dynamic creative (DCO) at scale using first-party data they own as well as contextual triggers. With this first-party deterministic identity graph, brands are empowered to build 1:1 relationships with individual…

Omada Named a Leader in the Gartner 2019 Magic Quadrant for Identity Governance and Administration

Omada announced that it was named a Leader in the 2019 Gartner Magic Quadrant for Identity Governance and Administration, based on completeness of vision and ability to execute. "We find that being recognized as a Leader by Gartner is an honor and an important milestone in our global expansion. Yet, we feel that it is not our achievement alone. As we see it, this is also a recognition of our partners who are building their businesses on Omada and our shared effort to create business value for customers," said Morten Boel…

One Identity Named a Leader in the 2019 Gartner Magic Quadrant for Identity Governance and Administration

Recognized for its completeness of vision and ability to execute One Identity, a proven leader in identity management, announced that it has for the second consecutive year been named a Leader in the 2019 Gartner Magic Quadrant for Identity Governance and Administration. After an extensive evaluation process which included feedback from customers, Gartner recognized One Identity as a Leader for its completeness of vision and ability to execute. Marketing Technology News: Latest Rakuten Marketing Research Reveals…

SailPoint Named a Leader in the 2019 Gartner Magic Quadrant for Identity Governance and Administration for the Sixth Consecutive Time

SailPoint Technologies Holdings, Inc., the leader in enterprise identity governance, announced it has once again been named a Leader in Gartner’s “Magic Quadrant for Identity Governance and Administration,” published on 9 October 2019, authored by Felix Gaehtgens, Kevin Kampman, et al. After conducting a comprehensive company and product evaluation of SailPoint’s identity platform, SailPoint was recognized by Gartner as a Leader, positioned furthest for completeness of vision and highest for ability to execute for IGA.…

Sprint’s Best-in-Class BYOD Communication and Administration Solution Acknowledged by Frost & Sullivan

Sprint Multiline Is a Carrier-Agnostic Platform That Prioritizes Both Ease of Use and Ease of Administration for Businesses of All Sizes Based on its recent analysis of the North American enterprise bring-your-own-device (BYOD) solutions market, Frost & Sullivan recognizes Sprint with the 2019 North American Product Leadership Award for its Sprint MultiLine solution. The platform's ease of use and high-value integrations meets the needs of both the worker and the organization. Its carrier-agnostic, enterprise-grade…

Introducing MHz Curationist – Framing the World We Share

A Global Community for the Open Exchange and Celebration of the Human Story An emerging world of possibility is now accessible via the launch of the creative publishing ecosystem called "Curationist." Sitting at the intersection of culture and technology, MHz Curationist is a platform for collecting and sharing cultural materials from the Creative Commons and Public Domain, established by the non-profit organization MHz Foundation. Curationist has been designed to transform the way people use their time online, share…

TVSquared Partners with TiVo for Deterministic Attribution

Partnership Adds Deterministic Data to the ADvantage Platform for the Most Sophisticated TV Attribution Available TVSquared, the worldwide leader in TV attribution, has partnered with TiVo to bring deterministic TV viewership data to its ADvantage platform. Incorporating TiVo’s television viewership data within the analytics platform allows TVSquared customers to tie TV-driven response and conversions directly to the household level. TVSquared ADvantage measures the immediate and longer-term impact of TV spots,…

Semcasting Announces Industry First Self-Serve Deterministic Attribution Platform, The Attributor

The Attributor Treats Attribution as Audience Verification and Breaks Through Walled Gardens Semcasting, creators of the patented IP targeting technology Smart Zones, announced the general availability of the industry’s first self-serve, omnichannel, deterministic attribution platform -- The Attributor. This first-to-market approach empowers marketers to treat attribution as an audience verification and measurement metric, similar to viewability or fraud detection. With The Attributor, marketers can evaluate ongoing…

Mobile Internet Giant Cheetah Mobile Secures Publishing Rights for Ministry of Games’ Trade Town

Ministry of Games, a mobile developer based in Helsinki, has signed a deal with Chinese mobile internet giant Cheetah Mobile to publish their mobile MMO game Trade Town globally. Trade Town allows players to build their own medieval city, trade with guild mates and set sail to faraway islands. Trade Town was released to bidding among top publishers in Spring 2018. Cheetah Mobile ultimately beat multiple publishers to win the deal due to their collaborative approach to development, track record of globally successful games…

adsquare & 180byTwo Team Up to Help Marketers Access Deterministic Mobile B2B Data at Scale for a New Level of Mobile Programmatic…

180byTwo Specializes in Deterministic Mobile Audience Data Sourced from Premium B2B Offline and Online Partners 180byTwo announced that their audience data is available on adsquare’s mobile-first data exchange, enabling advertisers to precisely reach their B2B target group on the most personal device. 180byTwo specializes in deterministic mobile audience data sourced from premium B2B offline and online partners. Through the strategic partnership with adsquare, 180byTwo is able to leverage their extensive data assets,…

The Role of the Datanista on the Customer Journey: How to Harness Psychic Prowess for Competitive Advantage

I once heard an honest marketer say he would rather stand in a cold shower tearing up $100 bills than work with data. This sentiment is widely shared across the B2B marketing universe;  however, the data tsunami is crashing over our heads. You have no choice except to embrace data as your friend and job enabler or perish. Nowhere is data more important than when mapping, understanding and optimizing the customer journey. When I talk about the customer journey, I am referring to the entire customer lifecycle as depicted in…

Interview with Doug Randall, CEO, Protagonist

"The creative aspect of marketing can’t be replicated by a machine and humans will always be part of utilizing the data that AI delivers." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to start a narrative analytics company? When I co-founded Protagonist, I didn’t really know we were building a narrative analytics company when we first started. I had been working in a boutique consulting firm after grad school on the East Coast, but became intrigued by what was happening in…