Netsertive Appoints New CFO and CRO to Support New Phase of Growth

Netsertive, the leading Digital Advertising Platform for multi-location businesses, announced veteran digital industry leaders Sean Witty and Peter Durand, as Chief Financial Officer and Chief Revenue Officer, respectively. Together, Witty and Durand bring more than four decades of combined executive experience to Netsertive and will support the company's next phase of growth and go-to-market plans to help clients deploy localized digital advertising at scale. As Netsertive's new CFO, Witty brings an extensive background…

Interview with Bill Nagel, Chief Marketing Strategist and Co-founder, Netsertive

"Tech vendors can enable relationships with local businesses so that marketing tactics are less conflictive and more symbiotic."Tell us about the ‘State of Local Digital Marketing’ in 2018? In the aggregate of all local digital marketing, we’re seeing many of the same growth trends you’ll see in national marketing, including the need and desire to have a broad presence by leveraging a successful media mix. Specific within local digital marketing, we’re seeing: Digital Marketing alignment with “local strength” is…

Netsertive Launches First Scalable Brand-to-Local YouTube Advertising Solution

Solution Enables Brands to Pivot YouTube Advertising Funds from Traditional TV to More-Targeted Digital Video Channels Netsertive, a marketing technology company that enables brands, publishers and local businesses to execute multi-channel, localized marketing at scale, has announced the launch of the industry’s first scalable & localized solution for digital marketing on YouTube. Read More: Top Insights on the CMO’s Best Allies, Content Marketing, and the Art of Story-Telling for Brands This capability comes on…

Stringr Taps Brightcove to Transform The Future of Video Content Creation Industry

Media Tech Company Stringr Joins Forces with Brightcove to Enable Users to Source, Edit and Publish Video Content in One Place Stringr, the premier marketplace that allows media organizations to buy video footage from both amateur and professional videographers in an efficient, streamlined process, has announced it will be using the Brightcove video platform. Stringr’s Initiative to Enable Customers to Quickly and Easily Create and Publish Video Content At the time of this announcement, Anil Jain, EVP and GM, Media of…

Are Small and Local Businesses Ready for Voice Search?

Brands and retailers are finding new methods of reaching consumers every day, and recently, voice search has been at the forefront of this conversation. The popularity of voice assistants like Apple’s Siri and Amazon’s Alexa have grown exponentially due to their ease of use and simplicity. In fact, a recent study by Gartner predicted that by 2020, 30 percent of online browsing sessions will be voice-conducted. With voice quickly becoming the preference of consumers, small and local brands need to ensure they’re ready for…

Merkle to Host Webinar with Adobe on Remarketing Standards

The Webinar by Merkle Will Cover Best Practices and Examples of How Some Brands Successfully Automate Responses to Online Behavior and Deliver Timely, Contextually Relevant Messages Across Channels Merkle, a leading technology-enabled, data-driven performance marketing agency, announced that it will host a webinar with Adobe titled Remarketing Best Practices. This webinar will feature Jose Cebrian, SVP, digital messaging at Merkle and Jeremy Finch, Product Marketing Manager for Adobe Campaign, part of Adobe Marketing…

Tech + Human: Marketing Navigation 101 to Delight The C.U.S.T.O.M.E.R. in 2018

"It is not the strongest of the species that survives, not the most intelligent that survives. It is the one that is the most adaptable to change." -- Charles Darwin "In 2018, we will see successful marketers are those able to prove their products work through data - legitimate and specific data," said Johanna Beckmen, Vice President of Marketing at VitalConnect. Not far from the truth! Isn't it? In Part Six of our Predictions 2018 Series, we bring cutting-edge insights on how leading business representatives are…