Pinterest Appoints Former Disney Executive Salaam Coleman Smith to Board of Directors

Pinterest, Inc. announced it has appointed Salaam Coleman Smith, former Executive Vice President of Programming and Strategy at Disney’s ABC Family and Freeform and former President of Comcast NBCUniversal’s Style Media, to its Board of Directors effective October 31, 2020. The announcement follows the appointment of former Harpo Studios executive Andrea Wishom to its Board of Directors and the start of Aya Kanai, previously Marie Claire’s Editor-in-Chief, as Head of Content and Editorial Partnerships at Pinterest. These…

Smartly.io Named Pinterest Creative Partner for Offering Advertisers Creative at Scale

Creative automation and on-demand services empower brands to grow Pinterest advertising Smartly.io, the leading social advertising automation platform for designers and performance marketers, announced they are an official Creative Partner for Pinterest, showcasing the value of Smartly.io Creative Studio team and the company’s creative automation offerings. Already a Pinterest Advertising Partner, Smartly.io is now able to help Pinterest marketers develop and scale highly visual and engaging creative. The Smartly.io…

Pinterest Announces Pins Ad Monetization Features to Improve Shopping Experience

US-based image sharing and social media services platform Pinterest has announced key features to boost shopping experiences and boost ad monetization opportunities ahead of the holiday season. Pinterest is rolling out new shopping tools for Pinners and advertisers to deliver highly contextual ad experience on their platform. These ad technology features take every Pinners' and advertisers closer to making 'every Pin shoppable'. Quick Summary of New Pinterest Ad Technology Announcement and Features Not every retailer can…

IAS Now Offers Fraud & Viewability Measurement Across Pinterest

Integral Ad Science (IAS) announced the launch of its new Pinterest integration, which delivers viewability and fraud measurement for Pinterest's mobile app inventory. IAS's Pinterest solution delivers marketers unprecedented access to IAS viewability and invalid traffic reporting for their mobile in-app campaigns. The IAS reporting includes standard and video Pinterest ads for in-app inventory, all refreshed on a daily basis. Marketing Technology News: Snappy Kraken Reveals Marketing Secrets in New Video Series The…

Pinterest Appoints Former Harpo Studios Executive Andrea Wishom to Board of Directors

Pinterest, Inc. announced it has appointed Andrea Wishom, President at Skywalker Holdings and former Executive Vice President at Harpo Productions, to its Board of Directors. "For the past few months, the board has been meeting with many great candidates, and Andrea stood out for several reasons," said Ben Silbermann, CEO and co-founder, Pinterest. "She’s an expert in creating positive and inspirational content for global audiences, and a passionate advocate for building a company culture of respect, integrity, inclusion…

DoubleVerify Extends Media Quality Authentication to Pinterest

Pinterest advertisers can now use DV technology to verify viewability and prevent ad fraud DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, announced an integration with Pinterest that enables advertisers to authenticate ad viewability and identify digital ad fraud and sophisticated invalid traffic (SIVT) across its platform. Marketing Technology News: Insight Recognized in Gartner 2020 Magic Quadrant for Managed Workplace Services, North America Now, brands can…

Smartly.io Powers Digital Advertising Innovation and Automation on Pinterest

Smartly.io advances its Pinterest solution, enabling brands to innovate and diversify their marketing mix across social channels Smartly.io, the leading social advertising automation platform for creative and performance marketers, today announced new innovative capabilities to its Pinterest solution. In close partnership with Pinterest, Smartly.io advanced its offering on the platform to enable brands to innovate and connect with customers in entirely new ways. Pinterest is increasingly becoming an attractive platform for…

Pinterest Appoints Gokul Rajaram to Board of Directors

Pinterest, Inc. announced that it has appointed Gokul Rajaram, Caviar Lead at DoorDash, to its Board of Directors and as a member of its Nominating and Corporate Governance Committee effective. “Gokul brings great experience and innovation to our Board and we look forward to his many contributions,” said Ben Silbermann, CEO and co-founder, Pinterest. “His proven track record in shopping, digital advertising and content will be incredibly beneficial as we continue to bring inspirational experiences to users and advertisers…

AspireIQ Meets Growing Demand for Pinterest Engagement With New Search Functionality

AspireiQ Empowers Brands to Combat Content Fatigue by Discovering Influencers and Running Campaigns on the Visual Discovery Engine AspireIQ, the leading influencer marketing platform for enterprise brands, released Pinterest Influencer Search, a solution that opens the door to brands focused on influencer marketing on Pinterest. Brands using this product can discover Pinterest influencers who align with their brand values, view Pinterest-specific engagement metrics, and engage those influencers in long-term relationships.…

IRI to Launch IRI Lift for Pinterest Marketing Optimization Solution

Pinterest Advertisers Will Have Access to the Industry’s Leading Optimization Solution, IRI Lift, Linking Pinterest Exposure to Offline Purchase Data IRI, a global leader in innovative solutions and services for consumer, retail and media companies, announced the commercial launch of its IRI Lift for Pinterest solution. For the first time, Pinterest advertisers will have access to IRI Lift, through the Pinterest platform, to measure the impact of their Pinterest campaigns on driving offline sales. The commercial…

Reech Partners With Pinterest to Help Brands Collaborate With Pinterest Creators That Generated More Than 71 Billion Impressions in the Past…

Based on Reech Data, the Pinterest Creators Generated More Than 71 Billion Impressions in the past 30 Days Reech, the leading pan-European influencer marketing company, now integrates Pinterest data into its technology solution Reech Influence Cloud™ to the benefit of brands and creators and in more than 55 languages. This new addition supplements Reech Influence Cloud™ existing integrations with other networks like Instagram and YouTube and partners like panels and artificial intelligence solutions. Its goal is to offer…

MakeMeReach Leading Global Digital Ad Platform Announces Pinterest Partnership

Pinterest joins Facebook, Instagram, Google, Twitter and Snapchat, enabling MakeMeReach to offer full-stack capabilities for media purchase, optimization and reporting Perion Network Ltd. announced that MakeMeReach, its innovative digital ad tech subsidiary that empowers agencies and advertisers to truly optimize their online advertising campaigns, has strengthened its powerful offering with a new Pinterest strategic relationship. This new relationship is exemplary of the ongoing broadening of MakeMeReach’s essential…

ACTIVATE Partners with Pinterest to Provide Deeper Influencer Analytics to Brands, Agencies & Media Companies

ACTIVATE, the leading end-to-end influencer marketing marketplace, has become an official Pinterest Partner. The partnership will allow for ACTIVATE's marketplace of influencer and marketer partners, ranging from agencies, brands and media companies, to access deeper influencer performance analytics -- from views and impressions to actions taken on Pinterest including saves, clicks and close-ups. Marketing Technology News: TA Digital Welcomes Brian Meade as the Sr. Director Digital Commerce Channels…

The Best Free Marketing Tools to Grow Your Business Using Pinterest

In the ever-changing world of social media, the main platforms continually vie for the greatest share of our time and money, evolving new ways to help us maximize our businesses and earning potential. As any self-respecting blogger or marketer will know, one of the key players in recent years has been Pinterest, whose website tagline ‘Find new ideas to try’ captures this concept perfectly. “Oft-touted as the ‘second-largest search engine after Google’ (though YouTube may have something to say about that), the simplicity of…

Pinterest Announces Pricing of Initial Public Offering

Pinterest, Inc. announced the pricing of its initial public offering of its Class A common stock at a price to the public of $19.00 per share. Pinterest is offering 75,000,000 shares of its Class A common stock, plus up to an additional 11,250,000 shares that the underwriters have the option to purchase. The shares are expected to begin trading on the New York Stock Exchange on April 18, 2019 under the symbol "PINS" and the offering is expected to close on April 23, 2019, subject to customary closing conditions. Goldman…

3 Insights for Pinterest Advertising Campaigns that Drive Sales

Pinterest is a powerful social platform for brands wanting to sell products and services. Pinterest users (pinners) are actively looking to make purchases, and they like to take action. Although the network is best known for food, fitness, and travel, it also offers an opportunity for information-rich businesses such as tech, finance, and architecture to simplify concepts and drive sales through Pinterest advertising. Insider tips on driving sales through Pinterest advertising. Find out how to brand, design, and inform…

Kroger Precision Marketing Partners with Pinterest on Targeting and Closed Loop Measurement

Relationship Will Enable Millions of Consumers to Interact with Their Favorite Brands The Kroger Co. and Kroger Precision Marketing (KPM) are excited to announce a strategic integrated media and measurement relationship with Pinterest. This relationship enables advertisers to leverage Kroger's first-party data for targeting on Pinterest and effectively track from digital inspiration to purchase via closed-loop measurement – a strong point of differentiation in the marketplace. "Our intentions are simple; we want to…

Pinterest Announces The Pinterest 100: Top Trends To Try For 2019

Visual Discovery Engine Unveils Fifth Annual List of Trend Predictions Across Top Categories Including Travel, Entertaining, Home, Wellness, Fashion, Food and More Pinterest, a visual discovery engine, is a positive corner of the internet. Each month more than 250 million people around the world discover ideas to try across categories like travel, wellness, fashion, entertaining and more. Today, Pinterest is announcing the official 100 Pinterest trends for 2019. These trends are what people all over the world are dreaming…

How to Be Effective at Holiday Marketing Across Facebook, Instagram and Pinterest

As we close November and are about to move into December — the peak of the holiday season — it’s now crunch time for brand marketers to attempt to capture the interest of new and returning shoppers. Where better to look than on the core social platforms: Facebook, Instagram and Pinterest? While many e-commerce brands may already be spending a chunk of their budgets on these platforms, the key to success lies in understanding how to differentiate content and adapt it to each platform. What works in an ad for one platform…

Pinterest and AspireIQ Collaborate to Expand Influencer Marketing Initiatives for Brands

AspireIQ Wants to Introduce Brands to Pinterest’s 250 Million+ Users Through Influencer Marketing AspireIQ (formerly Revfluence) announced that it would partner with Pinterest for Content Marketing. AspireIQ is one of the leaders in sourcing Influencer Marketing Platforms to brands for marketing campaigns. Brands can leverage AspireIQ' ecosystem to connect with influencers for creating exceptional marketing campaigns exclusively for Pinterest. AspireIQ will also gain access to Pinterest' campaign performance analytics…